The Marketing Show with John Follis
By John Follis
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Podcast Description
John Follis discusses marketing insights and solutions with top business owners, managers and experts.
| Name | Description | Released | Price | ||
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1 |
Building Your Personal Brand — John (ColderICE) Lawson | You don't have to be a celeb or iconic leader to have a personal brand. Whether you actively work at creating one or not, you have one. The question is: Is the brand you have, the brand you want? Listen as John "ColderICE" Lawson and John "G-Cred" Follis discuss the best ways to build the personal brand you want. Right click to download. | 4/10/12 | Free | View In iTunes |
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2 |
What’s important. What’s not. — Marjorie Clark | With the endless stream of new and improved technologies it's impossible to keep up with all of it. So, the question is, "What's really important to spend time on?" Web expert Marjorie Clark and I attempt to answer that by discussing Facebook, Twitter, Linkedin, and the latest shiney object, Pinterest. Right click to download. | 3/23/12 | Free | View In iTunes |
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3 |
Using Social Media to Sell Cars and Pizza. | The question that many businesses are asking is: "How can Social Media be used to actually sell my product?" In this short clip from a recent talk, John Follis answers that question with a couple great examples. Right click to download. | 2/25/12 | Free | View In iTunes |
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4 |
Small Biz Marketing and Trends — Anita Campbell | With 4 million readers of her Small Business Trends blog, publisher Anita Campbell is one of the country's leading experts on small business. Anita explains why marketing is one of the biggest challenges for small businesses and what they can do to address it. She also explains why a successful effort requires a mix of both online and traditional media, even for businesses with limited budgets. Right click to download. | 1/31/12 | Free | View In iTunes |
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5 |
Talking Social Media with Talking Finger. | As 2011 saw Online Marketing move into the #2 spot as Most Influential Media, Social Media continues to be the focus of conversion among business owners and marketing managers. At the same time the topic remains surrounded by confusion. This interview with Bill DeRosa of Talking Finger covers such Social Media topics as LinkedIn groups and custom Facebook business pages. Right click to download. | 12/26/11 | Free | View In iTunes |
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6 |
“Marketing 3.0″ with John Follis (Full talk) | Marketing experts claim that it's easier than ever to market your business. So, then why is it so damn confusing? In this podcast, nationally respected marketing thought leader, John Follis, answers that question and discusses the best way to market a business today and in the months to come. Right click to download full talk. | 11/11/11 | Free | View In iTunes |
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7 |
Increasing your “G-cred” with Online Content — John Follis | Host becomes guest as John Follis is interviewed by Nick May of Small Business Access. John discusses "G-cred" (Google Credibility) and how anyone can increase their G-cred by creating relevant online content about their product, service, business or their personal brand. Right click to download. | 10/27/11 | Free | View In iTunes |
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8 |
How Brands can Leverage Word-of-Mouth. | Everyone loves word-of-mouth, but can it be measured? Apparently, yes, according to Malcolm Faulds, Sr VP of Marketing at BzzAgent. BzzAgent gives marketers the ability to organize, manage and measure honest word-of-mouth while giving consumers (BzzAgents) a fun way to try new products and influence brands. Right click to download. | 9/1/11 | Free | View In iTunes |
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9 |
Mobile Marketing and the man behind the mega Marketing Success of “The Secret” – Dan Hollings | This double-header interview starts with the story behind the marketing campaign that ABC.News has called: "The greatest case study of viral marketing ever done." In 2006, "The Secret" became an international self-help phenomenon spearheaded by an online campaign generating a reported 40 million in sales. In this interview, Dan Hollings, the main man behind that campaign discusses how he'd market "The Secret" today. A Mobile Marketing evangelist, Dan shares why mobile is the current rage and then shares the secret to effectively marketing any product with savvy mobile marketing. Right click to download. | 8/15/11 | Free | View In iTunes |
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10 |
Word of Mouth – Dina Mayzlin | Can it be measured? And, if so, how? MIT PhD, Dina Mayzlin, discusses her years of research on this important topic. Right click to download. | 7/30/11 | Free | View In iTunes |
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11 |
PR in a Social Media World – Florence Quinn | As media shifts to digital, how has that changed the PR world? According to Florence Quinn it's still about great creative thinking. That philosophy has helped build Quinn & Company into one of the most successful PR firms in New York. Florence discusses the press-worthy "Best Job in the World" campaign that got job seekers to submit videos on why they should be hired. Right click to download. | 7/1/11 | Free | View In iTunes |
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12 |
Maximizing LinkedIn with Ana Quillinan | You're on LinkedIn. Great. But how effectively are you using it? "Not very" says Ana Quillinan who claims that 75% of users aren't taking full advantage of the site. Listen to why LinkedIn -- if used well -- could be the best way to find a new job, new client, or new business partner. Right click to download. | 6/24/11 | Free | View In iTunes |
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13 |
How to be Better at Sales – Adrian Miller | A sales trainer and strategist for 24 years, Adrian Miller could sell snow to Eskimos. Her clients range from solopreneurs to Fortune 500 firms. A frequent speaker she's also authored "The Blatant Truth: 50 Ways to Sales Success." Listen as Adrian discusses speaking, webinars, networking, phone calling, and social media. Right click to download. | 6/15/11 | Free | View In iTunes |
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14 |
Molding the Business Leaders of Tomorrow with Dale Jasinski, PhD | Are entrepreneurs born, or made? If the teacher is Dale Jasinski, it’s definitely the latter. Dale is the Dept Chair of Management and Entrepreneurship at Quinnipiac University. With savvy professors, like Dale, and a curriculum equal to or better than many Ivy League schools, QU is pumping out some of the best and brightest young business leaders in the country. In this Part 1, Dale describes his business roots and what helped him become a successful business owner with offices in three cities. Right click to download. | 5/30/11 | Free | View In iTunes |
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15 |
Molding Business Leaders of Tomorrow – Part 2 | Listen as Dr. Dale Jasinski, describes his teaching and mentoring experiences at Quinnipiac University and why he gets up “every morning with a smile” on his face “and a song” in his heart. Right click to download. | 5/30/11 | Free | View In iTunes |
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16 |
Ghost Blogging with Dan Woog | With the rise of blogging has come the rise of something else: ghost blogging. The demand is understandable, but does ghost blogging contradict the very foundation of what blogging is built on -- openness and honestly? Not according to Dan Woog. Hear Dan share his experience on this new and growing profession. Right click to download. | 4/23/11 | Free | View In iTunes |
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17 |
Google Analytics with Greg Cox | Google Analytics is the most popular, free, tool to track and measure website activity. The better you understand it, the more you can improve the effectiveness of your site. Greg discusses how to take advantage of this great tool. Right click to download. | 4/5/11 | Free | View In iTunes |
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18 |
New York Enterprise Report publisher Rob Levin | By meeting the needs of his audience and expanding across multiple media channels, publisher Rob Levin has not only survived, but thrived in a particularly difficult economic environment for media companies. Rob describes why and how he started, the challenges he's faced, and the secrets of his success. Right click to download. | 3/17/11 | Free | View In iTunes |
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19 |
Translating “Geek Speak” to English – Chris Cree | Chris is a rare blend of master technologist and master communicator. Through a series of short, personable, video clips he offers problem/solution scenarios for anyone looking to better use the Web for their business. Chris is also an expert at WordPress, perhaps the best platform for creating, or upgrading, a website today. This interview covers the benefits of WordPress, blogging, Facebook, Twitter, search, online video, and how to create a strong following with online publishing. Right click to download. | 3/1/11 | Free | View In iTunes |
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20 |
“Internet Business Mastery” with Sterling & Jay. (The #1 Internet Business podcast on iTunes) | One of the podcasts that inspired me to create this one (back in Feb '06) was "Internet Business Mastery with Sterling & Jay." Today, Internet Business Mastery is the #1 internet business and marketing podcast on iTunes...and, for good reason. These guys not only know what they're talking about, they also present it in a fun, relaxed, and honest way. Have a listen and you'll see what I mean. Right click to download. | 2/17/11 | Free | View In iTunes |
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21 |
“The New Rules of Marketing and PR” with guest David Meerman Scott | David's landmark book was a wake up call to the new realities of marketing and PR. Today, with several more books under his belt (and popular blog), he's become a sought after international speaker sharing his message with the likes of Google, Microsoft and Cisco. In this interview, David shares how he went from blogger to best-selling author with a quarter of a million copies sold in 25 languages. He also talks about his latest book and how businesses need to think differently to keep pace with the ever evolving media landscape. Right click to download. | 2/6/11 | Free | View In iTunes |
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22 |
The “Master Connector” – Bill Sobel | If you look up "people person" in the dictionary you'll find a picture of Bill Sobel. Described by Fast Company as the "Master Connector" Sobel has connected movers and shakers in the media world for 30-years. More recently, his company SobelMedia promotes media and tech companies through informative panels, programs, and his ubiquitous newsletter. If "It's who you know that matters," then Bill Sobel is someone to know. Right click to download. | 1/21/11 | Free | View In iTunes |
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23 |
AdRants’ Steve Hall discusses his Blog Success and the State of Advertising. | Out of work and confronted with a life threatening illness, Steve Hall started what's become one of the most popular blogs in the industry. Steve candidly shares his journey from corporate survivor to entrepreneurial thriver as his AdRants blog keeps a finger on the pulse of an evolving, exciting, and occasionally wacky, business. Right click to download. | 1/4/11 | Free | View In iTunes |
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24 |
“The Future of TV” with Simon Applebaum | Google TV ... Apple TV ... Hulu ... whatever the future of TV will be, Simon Applebaum will be reporting it. His reporting career spans over 30-years and, more recently, includes his online radio show, "Tomorrow Will be Televised" with over 7 million monthly visitors. Right click to download. | 12/21/10 | Free | View In iTunes |
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25 |
The Social Media Marketing behind “Sarah Palin’s Alaska” — Brian Reich | More and more businesses are asking how to effectively integrate a social media strategy into their marketing. Brian Reich may have the answer. As the "digital and social strategist" behind "Sarah Palin's Alaska", Brian reveals the strategies and tactics he's orchestrating to help make the show successful. Right click to download. | 12/10/10 | Free | View In iTunes |
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26 |
PR Master Peter Shankman discusses HARO and overcoming challenges. | Successful entrepreneur of multiple businesses, provocateur, Internet thought leader, author, speaker, VC...the list goes on. His HARO (Help A Reporter Out) is one of the simplest, and free, ways for anyone to get press. It's just one of the successes he's achieved despite a medical condition that he discusses in this candid, informative and inspiring interview. Right click to download. | 11/20/10 | Free | View In iTunes |
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27 |
The Value of Marketing Research – John Blossom | Great research is the foundation for successful marketing. As one of the industry's most recognized, and quoted, content analysts, John Blossom certainly knows about that. He’s also the author of “Content Nation: Surviving and Thriving as Social Media Changes Our Work, Our Lives and Our Future.” Listen as John shares the best ways to use social media to succeed in business and life. Right click to download. | 11/6/10 | Free | View In iTunes |
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28 |
The “Queen Yenta” of Business Matchmaking. | In just 3 years Ilana Eberson has grown her NYC Business Networking Group from 700 members to over 7000. Her plan now is global expansion. Ilana talks about the group's benefits, shares why her business model has been successful, and explains how anyone, anywhere can be part of her business network. Right click to download. | 10/29/10 | Free | View In iTunes |
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29 |
Creating and Marketing an Online Business – Susan Bratton. | Co-founder and CEO of Personal Life Media, Susan Bratton has built a reputation as one of the savviest entrepreneurs in Silicon Valley. Listen as Susan discusses how she and her partner market their line of informational products via the latest, and most effective, online strategies. Right click to download. | 10/10/10 | Free | View In iTunes |
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30 |
Custom Product Imprinting – Steve Oil | With today's printing technology your company ID can be printed on virtually anything -- even condoms. Hear about the client who requested that and learn how a promotional printing business can remain relevant and successful in a new media world. Right click to download. | 9/25/10 | Free | View In iTunes |
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31 |
“Twitter for Business” with Karen Purves | There's no question that Twitter has become one of the top social media platforms on the web. In the past year, no other has grown faster. And, contrary to the perception that Twitter is merely a lame reporting of one's lunch menu or favorite Lady Gaga tune, to the social media savvy it's become an integral and effective marketing tool IF used properly. So, how does one use Twitter most effectively for business? Listen ... Right click to download. | 9/7/10 | Free | View In iTunes |
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32 |
Technology and Small Business with Ramon Ray | As a journalist, tech evangelist, and editor of Smallbiztechnology.com Ramon has written thousands of articles and has been quoted in The NY Times, Entrepreneur Magazine, Inc., and Crains NY. As a former tech consultant with years of experience, Ramon knows what he's talking about. Listen as he and John discuss what's important to know about the Small Biz Tech landscape. Right click to download. | 8/16/10 | Free | View In iTunes |
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33 |
John Follis at The Yale Entrepreneurial Institute | Hear guest speaker John Follis address the Yale Entrepreneurial Institute on marketing and what entrepreneurs and small business owners need to know to market their product or service most effectively. Right click to download. See info on John's speaking. | 8/6/10 | Free | View In iTunes |
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34 |
The Benefits of WordPress. | Wordpress has always been known as the format of choice for professional blogs. Now, with its open source programming and plugins for easy customization, more and more businesses are making Wordpress their choice for a business website. Listen as "Wordpress Wiz", Chris Lee shares his thoughts and insights about Wordpress. Right click to download. | 7/20/10 | Free | View In iTunes |
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35 |
Effective Blogging – Denise Wakeman | A blog pioneer, Denise has helped thousands understand the nuances of blogging in an easy-to-digest way. In this interview, Denise responds to questions as, "How will I make money with my blog?" and "What if I'm just too busy for a blog?" So, if you've ever considered a blog or want to improve the one you have, this interview's for you. Right click to download. | 7/6/10 | Free | View In iTunes |
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36 |
Using Video to Communicate your Message. | Done right, online video (or any video) can easily and quickly communicate your message. And, with the latest improvements in technology it's never been easier. Hear Shannon Ennis of Video One Productions share her info and insight about the video explosion. Right click to download. | 6/24/10 | Free | View In iTunes |
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37 |
The Pod Father of Podcasting – Rob Walch | Rob is a true podcast master and the one who inspired me and helped me learn how to create this podcast. Listen as Rob shares how he got started, what it takes to have a successful podcast, and why every business can benefit from having a podcast. Right click to download. | 6/6/10 | Free | View In iTunes |
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38 |
BlogTalkRadio’s Alan Levy. | Imagine having your own online radio show on whatever topic you choose, reaching a worldwide audience, for free. That's amazing idea behind BlogTalkRadio. And, the guy behind BlogTalkRadio is Alan Levy who I had the pleasure to first meet over lunch when BTR was just launching back in '06. Today, BlogTalkRadio is the largest and fastest-growing social radio network on the Internet with tens of thousands of hosts and millions of listeners each month. Listen to John and Alan chat about how the media world is being transformed and how everyday people are becoming the new media stars. Right click to download. | 5/19/10 | Free | View In iTunes |
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39 |
iPad, iPhone and Why Apple is Hot. | Ben Fryxell, head "Mac Maniac" and CEO of MacMania Networks shares his thoughts and insights about one of the most successful brands of our time. Right click to download. | 5/6/10 | Free | View In iTunes |
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40 |
Success Tips on Entrepreneurship – James Chan | Author of the "Spare Room Tycoon", one of the best books I've ever read on self-employment, James Chan offers his wisdom and good humor on the challenges and rewards of business independence. Right click to download. | 4/27/10 | Free | View In iTunes |
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41 |
Smart Networking – Liz Lynch | Talk to any successful professional and they'll tell you that networking is a key to their success. The question is: How do you network in a way that's truly effective? Because while smart networking can propel a career and business, dumb networking is a time waster, and worse, a bad reflection on you. Which is why what Liz has to offer is worth listening to. Right click here to download. | 4/7/10 | Free | View In iTunes |
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42 |
Speaker Services – Susan Levin | If you're passionate about your business, product, or whatever you do, you'll want to tell the world about it. Susan Levin's company, Speaker Services, will help you do just that. Right click here to download. | 4/2/10 | Free | View In iTunes |
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43 |
Virtual Assistance with Stacy Brice. | Whether you're needing a virtual assistant or looking to become one, AssistU founder Stacy Brice discusses the many nuances of the ever popular Virtual Assistance movement. Right click here to download. | 3/25/10 | Free | View In iTunes |
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44 |
Is Lack of Loyalty really the main cause of business failure? Lerzan Aksoy says it is, tells us why, and explains what you can | Do you know the leading cause of failure? According to Lerzan Aksoy it's "lack of loyalty." Top researcher, scientist and co-author of "Why Loyalty Matters" Aksoy discusses why every business needs to do a better job of creating brand loyalty and how they can do it. Right click here to download audio. | 3/17/10 | Free | View In iTunes |
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45 |
Effective Email Marketing with Constant Contact – Wendi Caplan-Carroll | Have you considered having an email newsletter? Then get some great insight on email marketing strategies from the most popular name in the industry. Right click here to download audio. | 2/25/10 | Free | View In iTunes |
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46 |
“Social Media and Creating Buzz” – Dave Kerpen | Listen to this lively discussion as Dave talks about growing online relationships and establishing the trust and respect necessary for more successful business relationships. Dave and John discuss the ongoing challenges that business owners face regarding ROI, creating Facebook Fans, and why Google spent millions on a traditional Superbowl spot. Dave also discusses his humble beginnings as a popcorn vendor and how it set him on a course for his successful business today. Just don't call him a social media expert. Right click this to download audio file. | 2/24/10 | Free | View In iTunes |
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47 |
The New York Enterprise Report – Rob Levin | In an industry that's facing tough challenges hear how this publication -- targeting New York City small business owners -- is competing with great content and savvy marketing. Rob Levin discusses "sales vs marketing" and his SEO strategy of Google ad words (vs an organic approach) using expert articles stocked with keywords. This quality content is helping both his ROI and G-Cred. Right click this to Download audio file | 2/23/10 | Free | View In iTunes |
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48 |
“Effective Email Marketing with iContact” – Bruce Vogel | Email marketing (e-Newsletters, etc) claims to outpreform all other marketing strategies for best ROI (return on investment). Believe it? Hear Bruce from iContact explain why. Right Click to download | 2/11/10 | Free | View In iTunes |
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49 |
A Textbook Case of “Successful Branding” – Marble Church | How many churches can claim a marketing effort that's written up in a Prentice Hall marketing textbook? One. New York's Marble Church. See the guerrilla marketing campaign and listen to minister, Arthur Caliandro, discuss the effort that generated great buzz, national press, and a 30% increase in membership. Download interview. | 9/15/09 | Free | View In iTunes |
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50 |
Getting on Oprah – Nancy Slotnick of “Cablight” | Want to get on Oprah? Hear how Nancy did it with a novel business concept and a savvy marketing mindset. MP3 File | 7/24/09 | Free | View In iTunes |
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51 |
John Follis – Marketing with a Social Conscience. | John Follis discusses public service and how to combine advertising and a social conscience. He discusses his agency's award-winning effort on child abuse prevention which earned him an honor at The White House. He also discusses successful campaigns for French Toast Kids Clothes, New York's Marble Collegiate Church, and a controversial ad featuring Adolf Hitler. (Download MP3 File ) < Follis and Barbara Bush at White House. | 7/29/07 | Free | View In iTunes |
| Total: 51 Episodes |
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- Category: Management & Marketing
- Language: English
- © Copyright 2010 John Follis. All rights reserved.
