Tools of Change for Publishing Podcast
By O'Reilly Media, Inc.
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Podcast Description
The TOC podcast series is an extension of O'Reilly's very popular TOC in-person events. These segments feature interviews with leaders of some of the most innovative companies in the publishing industry. Each week you'll hear about new products, platforms, and points of view you're not likely to find anywhere else.
| Name | Description | Released | Price | ||
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1 |
Tip for B&N: Don't just follow Amazon | Amazon is the clear market leader, but that doesn't mean everyone else should throw in the towel. In this podcast, Joseph Esposito, president of Portable CEO consulting, discusses the current publishing market and how B&N can best compete. | 2/8/12 | Free | View In iTunes |
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2 |
Coming soon to a location near you: The Amazon Store? | In this podcast, Weblogs, Inc., co-founder Jason Calacanis shares his thoughts on Amazon's market presence and what the future might hold. He says an Amazon retail presence isn't out of the question and that AmazonBasics is a preview of what's to come. | 1/25/12 | Free | View In iTunes |
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3 |
The five things you need to pay attention to at TOC 2012 | Tools of Change for Publishing chairs Kat Meyer and Joe Wikert reveal their top recommendations for things to see, do and watch at the upcoming conference. | 1/24/12 | Free | View In iTunes |
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4 |
Children's ebooks and apps are big business on the iPad | In this TOC podcast, Neal Hoskins, founder of WingedChariot, talks about challenges and opportunities in children's ebooks, including issues with screen sizes and making the development choice between EPUB or app. Hoskins also predicts three front runners vying for the future of this market (hint: Amazon isn't one of them). | 1/23/12 | Free | View In iTunes |
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5 |
The art of marrying content with mobile apps | In this TOC Podcast, KiwiTech founder and CTO Gurvinder Batra talks about how his company masters the challenges of developing apps for the publishing industry. He also says native apps are a better option than EPUB. | 1/16/12 | Free | View In iTunes |
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6 |
A venture into self-publishing | Scott Berkun turned to self-publishing with his latest book, "Mindfire." In this TOC podcast, Berkun discusses the experience and says the biggest surprise was the required PR effort. He also says traditional and self-publishing don't need to be polarized options, for authors or for publishers and editors. | 1/9/12 | Free | View In iTunes |
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7 |
Traditional vs self-publishing: Neither is the perfect solution | In this video podcast, author Dan Gillmor talks about the pros and cons of traditional publishing versus self-publishing. | 1/5/12 | Free | View In iTunes |
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8 |
Social is an integral part of tomorrow's reading experience | In this audio podcast, mobNotate's Ricky Wong and Sean Gerrish talk about how mobNotate connects readers and content, why a social reading environment works, and what such an environment looks like. | 1/3/12 | Free | View In iTunes |
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9 |
HTML5: The platform-agnostic key to the future of publishing | In this TOC podcast, PinchZoom Press founder Brian Fling talks about why he chose HTML5 over EPUB3. He says HTML5 is more platform agnostic. Fling also says native apps are here to stay, so building for multiple platforms will continue to be necessary. | 12/22/11 | Free | View In iTunes |
| 10 | VideoKeeping Safari Books on top | Safari Books Online CEO Andrew Savikas talks about Safari Books' success and how it's incorporating mobile technologies into its business model. | 11/28/11 | Free | View In iTunes |
| 11 | VideoWhy publishers should build direct sales channels | In this TOC video podcast, Allen Noren, the head of O'Reilly's online and marketing groups, addresses questions about how to succeed in the digital market, dealing with "Walmart world" deep discounts, and learning from fixed-price territories. | 11/23/11 | Free | View In iTunes |
| 12 | VideoExposing content via APIs | APIs enable developers to work with your content like a box of Legos, building solutions you may never have dreamed of. In this TOC podcast, Fluidinfo CEO Terry Jones says the real world is "writable" and describes how APIs can offer powerful publishing solutions. | 11/21/11 | Free | View In iTunes |
| 13 | VideoPublishers need broader and broader shoulders | It's more challenging than ever to handle all aspects of content management internally. In this podcast, Firebrand Technologies founder and president Fran Toolan addresses a myriad of content management issues. | 11/16/11 | Free | View In iTunes |
| 14 | VideoNot a self-publisher, far from a traditional publisher | In this podcast, Jesse Potash, founder of Pubslush Press, talks about how his company differs from self-publishing platforms — and from Kickstarter — and how he's using it to help eradicate global illiteracy. | 11/14/11 | Free | View In iTunes |
| 15 | VideoAgile content models better address audience wants and needs | Agile isn't just for software developers — content developers can benefit from the agile model as well. In this podcast, Bookigee's founder and CEO Kristen McLean talks about why agile is the way to go. | 10/26/11 | Free | View In iTunes |
| 16 | VideoThe more you engage, the better the advice | The Goodreads recommendation engine has been in development for six years. In this podcast, Patrick Brown, community manager at Goodreads, talks about that development process and how the algorithm works. | 10/24/11 | Free | View In iTunes |
| 17 | VideoBuilding books for platforms, from the ground up | In this interview, Open Air Publishing's Jon Feldman says publishers aren't truly embracing digital and are simply pushing out flat electronic versions of print books. He talks about the development of "Speakeasy Cocktails" and how it embraces the rich ebook experience. | 10/19/11 | Free | View In iTunes |
| 18 | VideoInside the German ebook market | In this podcast, Max Franke of epubli sat down with Joe Wikert to discuss the ebook market in Germany. He says though the German digital publishing market is still small compared to the US, he expects it to grow as more tablets and ereaders enter the market. | 10/17/11 | Free | View In iTunes |
| 19 | VideoViewing content at the atomic level | In this podcast, Adam Salomone of The Harvard Common Press talks about the great potential for granular content and says it's time for publishers to start thinking about incremental revenue potential. He also addresses content enrichment, advertising revenue and the importance of flexible workflows. | 10/12/11 | Free | View In iTunes |
| 20 | VideoAddressing the state of econtent | In this podcast, Dosdoce Digital Culture's Javier Celaya sat down with Joe Wikert to discuss what may impact the future of econtent, including sales, devices, service and DRM. | 10/10/11 | Free | View In iTunes |
| 21 | VideoThe making of a "minimum awesome product" | In this podcast, Evan Doll, the co-founder of Flipboard sat down with Joe Wikert to discuss Flipboard's focus on design and social integration. | 10/5/11 | Free | View In iTunes |
| 22 | VideoFailure is a digital prerequisite | In this podcast, John Wiley & Sons' Jesse Wiley discusses the challenges a 200-year-old publisher faces in the digital age. | 10/3/11 | Free | View In iTunes |
| 23 | VideoThe search for serendipitous recommendations | Zite CEO Mark Johnson recently sat down with us to talk about his company, how his recommendation engine works and how CNN is welcoming Zite into its family. | 9/30/11 | Free | View In iTunes |
| 24 | VideoPublishers, you have to change your business model | In this podcast, Bob Lefsetz, author of "The Lefsetz Letter" and an advocate for change in the music industry, sat down with O'Reilly's Joe Wikert to share lessons and advice for book publishers. | 9/28/11 | Free | View In iTunes |
| 25 | VideoTextbooks should not be consumed in isolation | In this TOC Podcast, Matt MacInnis, founder and CEO of Inkling, talks about how his company is designing textbooks to treat content as one of the ways to learn from the book. | 9/22/11 | Free | View In iTunes |
| 26 | VideoPapercut has designs on a new storytelling genre | In this TOC podcast, ustwo head of publishing Jonas Lennermo says his company's new iPad product, Papercut, is a publishing platform, a storefront, and a storytelling experiment. | 9/21/11 | Free | View In iTunes |
| 27 | VideoPromoting free downloads to increase revenue | Publishers continue to struggle with the concept of a freemium business model. In this TOC podcast, Nelson Saba, CEO of Immersion Digital, talks about his Glo Bible app and how upgrade conversion rates are surprisingly good. | 9/14/11 | Free | View In iTunes |
| 28 | VideoWhen media rebooted, it brought marketing with it | In this TOC podcast, Twist Image president Mitch Joel talks about some of the common challenges facing the music, magazine and book publishing sectors. He also expands on his suggestion that publishers should "burn the ships" and not look back. | 9/13/11 | Free | View In iTunes |
| Total: 28 Episodes |
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