Weekly Insight
By Jeff Molander
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Podcast Description
Jeff Molander hosts a week in review of what's happening in the world of Web marketing featuring insights and gossip from Amanda Watlington, Lee Gientke, Jeff Doak and Sam Harrelson.
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Hey There, We Moved! | That's right, the gang is now over at http://feedburner.com/PayingForPerformance See you there! | 3/7/08 | Free | View In iTunes |
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Paying for Performance - Episode 1 | Hello, loyal listener... After more than a year of programs, please be advised that the Weekly Insight audio program is now called 'Paying for Performance.' Our RSS feed is also changing (new link is http://feeds.feedburner.com/PayingForPerformance). The 2008 program archives will no longer be available at The Partner Maker's Web site; rather, the soon-to-be-launched www.payingforperformance.com site (please bear with us as we get that site up to snuff!). Our talented, opinionated team remains the same but format slightly different. First, we'll be taking a broader look at performance-based Web marketing from a more layman's (less "insider talk") perspective -- in hopes of sharing more "immediately useful" information with listeners. Second, we'll be including occasional guests that are willing to share honestly valuable information with listeners. There's more exiting news to come about the Paying for Performance brand name. We are extending our weekly Web program into print (transcripts of each program, a book featuring leading Web marketing experts) and a monthly teleconference discussion featuring dozens of Web marketers -- and occasional experts giving away valuable "how to" advice. We welcome and appreciate your thoughts and feedback on our program. Feel free to contact me at any time with comments, suggestions and criticisms. Make 2008 a great year! All the Best, Jeff Molander Host Paying For Performance www.jeffmolander.com www.thoughtshapers.com www.ignoranceeconomy.com (coming soon www.payingforperformance.com) The program below will be the LAST available on this feed! Thank you! "Walmart Providing Search Marketing Services & Sears.com Privacy Debacle" (32 MINUTES) The gang discusses the implications of Walmart (via Sam's Club Online Services) extending its services to small business owners -- by entering the search marketing support business. As well, Sears.com partners up with comScore to distribute its application in very sneaky ways (a la spyware) and exposes customer purchase data to anyone who wants it. eMail us at jeff@jeffmolander.com with your feedback, comments, suggestions, news tips, saucy gossip! We'll consider sharing it with listeners on our next program. | 1/5/08 | Free | View In iTunes |
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Weekly Insight - December 28. 2007 | "Weekly News and The Biggest Trends of 2007" (30 MINUTES) This Week's Gossip and News: - Social Media, Search & Collaborative Dating - Church+State and Networks Inheriting the Earth - Trust, Authenticity, Relevance and Digital Ethics - Punch the Monkey: What is "Quality Content" Anyway?! - The Google Rules Weekly Insight Talk Back Line: 641-985-5999 x20937# | 12/31/07 | Free | View In iTunes |
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Weekly Insight - On Holiday Break | Weekly Insight is On Holiday Break The Weekly Insight Show Will Be 'New and Improved' in 2008 Stay Tuned! | 12/23/07 | Free | View In iTunes |
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Weekly Insight - December 14, 2007 | "Hodgepodge and Hotchkiss" (45 MINUTES) This Week's Gossip and News: - Search, Agencies, Gord Hotchkiss & Local! - Debating Monetization of and Viability of Search (as we know it!) - Search Privacy Erasers: PR or Real Movement? Weekly Insight Talk Back Line: 641-985-5999 x20937# | 12/15/07 | Free | View In iTunes |
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Weekly Insight - December 7, 2007 | (35 MINUTES) This Week's Gossip and News: - SES, Pubcon and Conferences - Salesforce.com Goes Social - AGoogle Offers Trackable Phone Numbers - Amazon: Kindle, Whispernet and Disruption - ProIP: Congress Amending Copyright Law Weekly Insight Talk Back Line: 641-985-5999 x20937# Call and leave us your UNCENSORED feedback, comments, suggestions, news tips, saucy gossip! We'll consider sharing it with listeners on our next program. | 12/9/07 | Free | View In iTunes |
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Weekly Insight - November 30, 2007 | "Welcome to Michael Perham of Adknowledge" (35 MINUTES) This Week's Gossip and News: - The Risks of Yahoo Stores and Outsourcing eCommerce - Pacing Google: Mobile, Storage and Wireless - Ain't Gettin' No Pay Per Click Satisfaction - Another Facebook Blunder: Molson, Booze & Chasing Girls - Yahoo, Online Jobs and teasing next week Weekly Insight Talk Back Line: 641-985-5999 x20937# Call and leave us your UNCENSORED feedback, comments, suggestions, news tips, saucy gossip! We'll consider sharing it with listeners on our next program. | 12/1/07 | Free | View In iTunes |
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Weekly Insight - November 23, 2007 | Hello, all! The Weekly Insight team will be taking the Thanksgiving Day weekend off and would like to wish you a peaceful, joyous holiday. | 11/24/07 | Free | View In iTunes |
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Weekly Insight - November 16, 2007 | "AOL to Re-Brand as TMZ!" (39 MINUTES) This Week's Gossip and News: - Of Facebook and Tu Tu's: The Privacy Myth - Google's Wireless Plans - IBM Declares Advertising Dead - Jimmy Whales, Info-Filters & Re-Defining Search - Exploring Vendor Relationship Management & "Relationships" Weekly Insight Talk Back Line: 641-985-5999 x20937# Call and leave us your UNCENSORED feedback, comments, suggestions, news tips, saucy gossip! We'll consider sharing it with listeners on our next program. | 11/17/07 | Free | View In iTunes |
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Weekly Insight - November 9, 2007 | "IT'S A SOCIAL WORLD: FACEBOOK, OPENSOCIAL/GOOGLE..." (35 MINUTES) This Week's Gossip and News: - Debating the Merits of Facebook Apps - Social Networks Outpacing Web-based eMail?! - Google's Mobile Play: A Platform! Weekly Insight Talk Back Line: 641-985-5999 x20937# Call and leave us your UNCENSORED feedback, comments, suggestions, news tips, saucy gossip! We'll consider sharing it with listeners on our next program. | 11/11/07 | Free | View In iTunes |
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Weekly Insight - November 26, 2007 | "Pagerank: Google Missing Social Media Boat?" (30 MINUTES) This Week's Gossip and News: - Pagerank: Google Missing Social Media Boat? - Facebook + Microsoft = $15 billion? - StumbleUpon + Google = Social Search? - Debating the Value of New Social Media Forms (Gientke v Harrelson No Holds Barred) Weekly Insight Talk Back Line: 641-985-5999 x20937# Call and leave us your UNCENSORED feedback, comments, suggestions, news tips, saucy gossip! We'll consider sharing it with listeners on our next program. | 10/26/07 | Free | View In iTunes |
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Weekly Insight - October 19, 2007 | "Is Conversational Marketing B******t?" (30 MINUTES) This Week's Gossip and News: - Video: To Monitize or Protect? - Radiohead & New Business Model for Music - Glooming & Dooming SEM as Linkbait - Is Conversational Markting B******t? - MSN: Marketer of the Year? Weekly Insight Talk Back Line: 641-985-5999 x20937# Call and leave us your UNCENSORED feedback, comments, suggestion | 10/20/07 | Free | View In iTunes |
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Weekly Insight - October 12, 2007 | "Are affiliate networks useful, relevant, viable?" (30 MINUTES) This Week's Gossip and News: - Video & Copyright: Google/AdSense - IAB: Standards for Lead Generation Biz - Lead Generation M&A Heating Up - Google & Jaiku Weekly Insight Talk Back Line: 641-985-5999 x20937# Call and leave us your UNCENSORED feedback, comments, suggestions, news tips, saucy gossip! We'll consider sharing it with listeners on our next program. | 10/15/07 | Free | View In iTunes |
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Weekly Insight - October 5, 2007 | "Nobody is Safe from the Google Van" (30 MINUTES) This Week's Gossip and News: - Skype & Auctions - Yahoo, Universal Search & Kelkoo - What's Behind Microsoft & Jellyfish - Around the Horn: Predictions From the Gang Weekly Insight Talk Back Line: 641-985-5999 x20937# Call and leave us your UNCENSORED feedback, comments, suggestions, news tips, saucy gossip! We'll consider sharing it with listeners on our next program. | 10/6/07 | Free | View In iTunes |
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Weekly Insight - September 28, 2007 | "Shop.org's Research & Google Conversion Optimizer" (42 MINUTES) This Week's Gossip and News: - Shop.org's Web Strategy Research: Measuring Apples and Oranges - GOOG's Conversion Optimizer: Another CPA Affiliate Coffin Nail - Facebook at $10 billion - Lifestreaming & Twitter Search: Hot or Not? - ValueClick + AOL/Time Warner? Weekly Insight Talk Back Line: 641-985-5999 x20937# Call and leave us your UNCENSORED feedback, comments, suggestions, news tips, saucy gossip! We'll consider sharing it with listeners on our next program. | 9/29/07 | Free | View In iTunes |
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Weekly Insight: September 21, 2007 | Welcoming Sam Harrelson this week! "Affiliate Networks: Bracing for a Cockroach Acquisition Spree" (42 MINUTES) This Week's Gossip and News: - Google, Widgets and Ads? Really? - Yahoo Buying Spree & Site Blocking - Affiliate Marketing: La Cooka Rocha - Affiliates Winning, Networks Losing - The Solution: Buy or Build Weekly Insight Talk Back Line: 641-985-5999 x20937# Call and leave us your UNCENSORED feedback, comments, suggestions, news tips, saucy gossip! We'll consider sharing it with listeners on our next program. | 9/22/07 | Free | View In iTunes |
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Weekly Insight - September 14, 2007 | "SalesForce + Omniture = Accountability Revolution" (30 MINUTES) This Week's Gossip and News: - Facebook Braces to Monetize Users - Email Leads CPM Advertising: Duh! - Amazon Pulls a Buy.com: ClickRiverAds Rolls Out - SalesForce + Omniture = Accountability Revolution - A Bevy of Online Growth and Decline Stats Weekly Insight Talk Back Line: 641-985-5999 x20937# Call and leave us your UNCENSORED feedback, comments, suggestions, news tips, saucy gossip! We'll consider sharing it with listeners on our next program. | 9/14/07 | Free | View In iTunes |
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Weekly Insight - September 7, 2007 | "Put the Fun Back into Web Marketing!" (37 MINUTES) This Week's News & Gossip - Google As a News Publisher - Aaron Wall: The Google Rules - Yahoo Re-Structures Mostly Rhetoric? - Professional Education in Online Advertising Weekly Insight Talk Back Line: 641-985-5999 x20937# Call and leave us your UNCENSORED feedback, comments, suggestions, news tips, saucy gossip! We'll consider sharing it with listeners on our next program. | 9/8/07 | Free | View In iTunes |
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Weekly Insight - August 29, 2007 | "LinkedIn + Facebook = Yahoo's Kickstart" (35 MINUTES) This Week's News & Gossip - MicroSoft Content Network & Ask.com - LinkedIn + Facebook = Yahoo's Kickstart - HuLu and The Voodoo They Do - TraffIQ: The Latest Lead Exchange - Vint Cerf, Google Pleb: The Death of TV Is Here Weekly Insight Talk Back Line: 641-985-5999 x20937# Call and leave us your UNCENSORED feedback, comments, suggestions, news tips, saucy gossip! We'll consider sharing it with listeners on our next program. | 8/31/07 | Free | View In iTunes |
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Weekly Insight - August 24, 2007 | Online Retailing: Don't Try This At Home? (45 MINUTES) This Week's News & Gossip - Sweet on Lee: SES Roundup - Monetizing YouTube - Google: Sexing up CPA By Force - Is Online Retailing Futile? - This and That Weekly Insight Talk Back Line: 641-985-5999 x20937# Call and leave us your UNCENSORED feedback, comments, suggestions, news tips, saucy gossip! We'll consider sharing it with listeners on our next program. | 8/25/07 | Free | View In iTunes |
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Weely Insight - August 17, 2007 | "When The Cat's Away..." (28 MINUTES) This Week's News & Gossip - Yahoo Topping Google in Consumer Satisfaction - Skype Fall Down Go Boom! - Marchex Acquires VoiceStar - Hearst's Social Media Play - Classmates.com/United Online Ready to IPO Weekly Insight Talk Back Line: 641-985-5999 x20937# Call and leave us your UNCENSORED feedback, comments, suggestions, news tips, saucy gossip! We'll consider sharing it with listeners on our next program. | 8/20/07 | Free | View In iTunes |
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Weekly Insight - August 10, 2007 | "Social Shopping Heating Up!" (34 MINUTES) This Week's News & Gossip - Sharing The Voodoo That Web Pros Do - Donnelly: Google v. Business Publishing - Goodbye Google Supplemental Results - Sears.com's E-Me, Penguins & Tween Marketing - Making Sense of Hearst and Kaboodle Weekly Insight Talk Back Line: 641-985-5999 x20937# Call and leave us your UNCENSORED feedback, comments, suggestions, news tips, saucy gossip! We'll consider sharing it with listeners on our next program. | 8/12/07 | Free | View In iTunes |
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Weekly Insight - August 3, 2007 | "PopShops: More Than Meets the Eye" (31 MINUTES) This Week's News & Gossip - An Ad Supported Google Phone? - PopShops - MicroSoft Goes AdWare - Google on Behavioral: 'We Don't Like or Do It' - ClubPenguin: Disney Grabs Social Media Weekly Insight Talk Back Line: 641-985-5999 x20937# Call and leave us your UNCENSORED feedback, comments, suggestions, news tips, saucy gossip! We'll consider sharing it with listeners on our next program. | 8/3/07 | Free | View In iTunes |
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Weekly Insight - July 27, 2007 | "Sorry, All About the Money!" Sorry, all, but most of the gang was MIA this week -- busy bringing in the greenbacks. Hey, it happens. We'll be back next week though with more thoughtful insights and provocative viewpoints! Thanks for your continued support! The Weekly Insight Team | 7/27/07 | Free | View In iTunes |
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Weekly Insight - July 20, 2007 | "How & Why Affiliates Get Acquired" (42 MINUTES) This Week's News & Gossip - What's Behind ValueClick + Mezimedia and How Affiliates Get Acquired - Google Share of Impressions: Evil? - Squidoo Gets Whacked and MSFT Comes on Strong - Chris Finken on Transparency Weekly Insight Talk Back Line: 641-985-5999 x20937# Call and leave us your UNCENSORED feedback, comments, suggestions, news tips, saucy gossip! We'll consider sharing it with listeners on our next program. | 7/22/07 | Free | View In iTunes |
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Weekly Insight - July 13, 2007 | "The Great SEO Freak-Out" (34 MINUTES) Welcome, Cody Hunter! This Week's News & Gossip - The Pageview Metric: All but Dead - Wholistic SEO & Universal Search - More Money, Honey: Smart Ads & Flickr - Brian Smith: Search Engines in the Dark Ages Weekly Insight Talk Back Line: 641-985-5999 x20937# Call and leave us your UNCENSORED feedback, comments, suggestions, news tips, saucy gossip! We'll consider sharing it with listeners on our next program. | 7/13/07 | Free | View In iTunes |
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Weekly Insight - June 29, 2007 | "Yahoo Strikes Back with Flickr Ads" (33 MINUTES) This Week's News & Gossip - Marchex Gives up Arbitrage - Google: Grand Central - All Aboard! - MySpace TV: This Could Be Big - Powerset: Mahalo on Steroids Weekly Insight Talk Back Line: 641-985-5999 x20937# Call and leave us your UNCENSORED feedback, comments, suggestions, news tips, saucy gossip! We'll consider sharing it with listeners on our next program. | 6/30/07 | Free | View In iTunes |
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Weekly Insight - June 22, 2007 | "Google PayPerAction Beta Widens" (40 MINUTES) This Week's News & Gossip - Google PayPerAction Beta Widens - Opening Up The Contextual Black Box - Yahoo, MySpace and OutGoogling Google - Mahalo: The Great SEO B.S. Debate Weekly Insight Talk Back Line: 641-985-5999 x20937# Call and leave us your UNCENSORED feedback, comments, suggestions, news tips, saucy gossip! We'll consider sharing it with listeners on our next program. | 6/24/07 | Free | View In iTunes |
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Weekly Insight - June 15, 2007 | "Evolution: The Business of SEO" (35 MINUTES) This Week's News & Gossip - Toronto SES Update - The Future: Integrated Marketing (Why is This Taking So Long!?) - PayPal, TheFind.com and Bubbles Weekly Insight Talk Back Line: 641-985-5999 x20937# Call and leave us your UNCENSORED feedback, comments, suggestions, news tips, saucy gossip! We'll consider sharing it with listeners on our next program. | 6/16/07 | Free | View In iTunes |
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Weekly Insight - June 8, 2007 | "Danny Sullivan is a Spammer?" (50 MINUTES) This Week's News & Gossip - Salesforce.com, Google and Privacy - Danny Sullivan is a Spammer?! - Ignorance and Intent in SEO - Hitwise: Video Winning In Universal Search - Advertiser Speaks on Google CPA Beta ROI Results Weekly Insight Talk Back Line: 641-985-5999 x20937# Call and leave us your UNCENSORED feedback, comments, suggestions, news tips, saucy gossip! We'll consider sharing it with listeners on our next program. | 6/9/07 | Free | View In iTunes |
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Weekly Insight - June 1, 2007 | "In Continual Defense of Affiliate Marketing" (58 MINUTES) This Week's News & Gossip - In Continual Defense of Affiliate Marketing - Aaron Wall: The Commoditization of Everything! - Re-Defining Marketing & Journalism - Google + Feedburner = ? - Google Gears Launches Weekly Insight Talk Back Line: 641-985-5999 x20937# Call and leave us your UNCENSORED feedback, comments, suggestions, news tips, saucy gossip! We'll consider sharing it with listeners on our next program. | 6/1/07 | Free | View In iTunes |
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Weekly Insight - May 25, 2007 | "Affiliate Marketing Maturing - FAST!" (63 GLORIOUS MINUTES) This Week's News & Gossip - Channel Confluence & Cigar Box Strategies - Retail: Affiliate Marketing has EvolvED! - The Web is Anyone's (Any Marketer's) Market - Universal Search: Re-Defining, Disrupting Weekly Insight Talk Back Line: 641-985-5999 x20937# Call and leave us your UNCENSORED feedback, comments, suggestions, news tips, saucy gossip! We'll consider sharing it with listeners on our next program. | 5/27/07 | Free | View In iTunes |
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Weekly Insight - May 18, 2007 | "Amanda Takes the Money Out of Search" (49 MINUTES) This Week's News & Gossip - Choosing Affiliate Networks in 2007 - Who Built Google? Affiliates Did! - Implications of Universal Search (Google's) - New Click Fraud Study, MSFT + aQuantive and Feedburner Rumors - "The Feed Will Be The Ad" Weekly Insight Talk Back Line: 641-985-5999 x20937# Call and leave us your UNCENSORED feedback, comments, suggestions, news tips, saucy gossip! We'll consider sharing it with listeners on our next program. | 5/18/07 | Free | View In iTunes |
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Weekly Insight - May 11, 2007 | "Bloging: C'Mon In, The Water Is Just Fine!" (35 MINUTES) This Week's News & Gossip - The Top 100 Alternative Search Engines, April 2007 - Yahoo + Dow Jones = Love? - Y! and No Content - Bloggers are Wackos Who Gun Down Students Weekly Insight Talk Back Line: 641-985-5999 x20937# Call and leave us your UNCENSORED feedback, comments, suggestions, news tips, saucy gossip! We'll consider sharing it with listeners on our next program. | 5/12/07 | Free | View In iTunes |
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Weekly Insight - April 27, 2007 | "Jeff Doak Bombshell!" (49 MINUTES) This Week's News & Gossip - Jeff Doak: Movin' On From Kowabunga! - Cable TV in Firm Retreat - NBC Acquires rMail (gets into RSS) - Aaron Wall: 'Google Killed Affiliate Marketing' - Trust and The Future Weekly Insight Talk Back Line: 641-985-5999 x20937# Call and leave us your UNCENSORED feedback, comments, suggestions, news tips, saucy gossip! We'll consider sharing it with listeners on our next program. | 4/28/07 | Free | View In iTunes |
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Weekly Insight - April 20, 2007 | "The Road to Affiliate Marketing Industry Growth" (39 MINUTES) This Week's News & Gossip - Performics-Google Rumor-a-Rama - Do Search Agencies Really Work The Tail? - Exuberance and Loathing in Affiliate Marketing - The Road to Affiliate Marketing Industry Growth Weekly Insight Talk Back Line: 641-985-5999 x20937# Call and leave us your UNCENSORED feedback, comments, suggestions, news tips, saucy gossip! We'll consider sharing it with listeners on our next program. | 4/21/07 | Free | View In iTunes |
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Weekly Insight - April 13, 2007 | (35 MINUTES) This Week's News & Gossip - Mergers & Acquisitions A-Go-Gobr> - More: Innovation & Critical Thinking in Affiliate Marketing - Newspapers: Zell & The Tribune - Private Labeling CPC Networks - Twittering: Google + Doubleclick = ? Weekly Insight Talk Back Line: 641-985-5999 x20937# Call and leave us your UNCENSORED feedback, comments, suggestions, news tips, saucy gossip! We'll consider sharing it with listeners on our next program. | 4/14/07 | Free | View In iTunes |
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Weekly Insight - April 6, 2007 | Featuring Sam Harrelson as the Easter Bunny (40 MINUTES) This Week's News & Gossip - WSJ.com, www.kesmodel.com & Tribune Sold! - Critical Thinking in Online Biz & Beyond - PlanetBeta.com - Google: AdSense Format Change is Pure Evil - DoubleClick in Play (Google now?) & SES Preview Weekly Insight Talk Back Line: 641-985-5999 x20937# Call and leave us your UNCENSORED feedback, comments, suggestions, news tips, saucy gossip! We'll consider sharing it with listeners on our next program. | 4/7/07 | Free | View In iTunes |
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Weekly Insight - March 30, 2007 | Sam Harrelson Rides Again! (40 MINUTES) This Week's News & Gossip - Sexism in & the Social Aspects of Blogging - Doubleclick for Sale: Should Anyone Care? - Real Business Dangers of Our Cottege Industry - Affiliate Marketing's Big Mistake: Reliance on Search Weekly Insight Talk Back Line: 641-985-5999 x20937# Call and leave us your UNCENSORED feedback, comments, suggestions, news tips, saucy gossip! We'll consider sharing it with listeners on our next program. | 3/31/07 | Free | View In iTunes |
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Weekly Insight - March 23, 2007 | Featuring Affiliate Marketing Futurist, Sam Harrelson (42 MINUTES) This Week's News & Gossip - The Great Google-CPA Debate - New Spam 'Double-Funnel' Research - The Future: Monetizing One's Self - Amateurs v. Professionals: Harrelson v. Gientke - Google CPA: Who Wins, Loses? Weekly Insight Talk Back Line: 641-985-5999 x20937# Call and leave us your UNCENSORED feedback, comments, suggestions, news tips, saucy gossip! We'll consider sharing it with listeners on our next program. | 3/24/07 | Free | View In iTunes |
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Weekly Insight - March 16, 2007 | (30 MINUTES) This Week's News & Gossip - Travelocity's Gluck Talks Branded Keywords - IAB: Quantifying & Lead Generation Quality - To Twitter or Not to Twitter - comScore Decides to Count Visits Weekly Insight Talk Back Line: 641-985-5999 x20937# Call and leave us your UNCENSORED feedback, comments, suggestions, news tips, saucy gossip! We'll consider sharing it with listeners on our next program. | 3/17/07 | Free | View In iTunes |
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Weekly Insight - 2/9/07 | (30 MINUTES) The Gang is Back! - Can Small Brands Have Successful Affiliate Programs? - SEC Cracks Down on Penny Stock Hyping - ESOS's Grubby Affiliates - Is Personalized Search Evil? Weekly Insight Talk Back Line: 641-985-5999 x20937# Call and leave us your UNCENSORED feedback, comments, suggestions, news tips, saucy gossip! We'll consider sharing it with listeners on our next program. | 3/12/07 | Free | View In iTunes |
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Weekly Insight - 3/2/2007 | (13 MINUTES) Special Guest: Michelle Madhok, CEO Shefinds.com Part III of our conversation with Michelle Madhok. "It's Not About Impressions; It's About Who You Impress" - Do Media Buyers Buy Intelligently? - Affiliate Managers as Heros Weekly Insight Talk Back Line: 641-985-5999 x20937# Call and leave us your UNCENSORED feedback, comments, suggestions, news tips, saucy gossip! We'll consider sharing it with listeners on our next program. | 3/6/07 | Free | View In iTunes |
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Weekly Insight - 2/23/07 | (20 MINUTES) Special Guest: Michelle Madhok, CEO Shefinds.com Part II of our conversation with Michelle Madhok includes her comments regarding coupon-focused affiliates -- a topic that has proven to be a hot-button issue within the industry. How does Ms. Madhok feel about the value they provide as compared to sites like Shefinds.com? Give a listen. Also discussed: - Why Pure Commission Arrangements Suck - Are Affiliate Managers Powerless? - Linkshare Becoming a Media Agency - The Need to Integrate Affiliate w/ All Advertising - Social Publishing Poised for Growth - Affiliate Networks Are Becoming Broken, Outdated Weekly Insight Talk Back Line: 641-985-5999 x20937# Call and leave us your UNCENSORED feedback, comments, suggestions, news tips, saucy gossip! We'll consider sharing it with listeners on our next program. | 2/25/07 | Free | View In iTunes |
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Weekly Insight - 2/16/07 | (11 MINUTES) Special Guest: Michelle Madhok, CEO Shefinds.com "There is no incentive for me to put your ad up all the time for no money... why would I build your brand for free unless you want to help me build my brand for free?" Candid thoughts from a remarkable businesswoman who suggests that the cost per acquisition/pure commission ad performance industry tends to take more of a "used car sales" approach (slam ads in front of users until they click) to advertising versus a brand integrity approach to publishing. Michelle goes further suggesting that many affiliate managers she works with in the retail category aren't creative enough and/or are afraid to try something new. Weekly Insight Talk Back Line: 641-985-5999 x20937# Call and leave us your UNCENSORED feedback, comments, suggestions, news tips, saucy gossip! We'll consider sharing it with listeners on our next program. | 2/19/07 | Free | View In iTunes |
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Weekly Insight - 2/9/07 | (60 MINUTES) Special Guest: Brook Schaaf of Schaaf Consulting This Week's Gossip and News: - Controlling PPC Search Campaigns - Affiliate Marketing & Niche Sites - Managing Reputation: SEO & Affiliate Mktg Industries - The Benefits of Outsourcing in 2007 Weekly Insight Talk Back Line: 641-985-5999 x20937# Call and leave us your UNCENSORED feedback, comments, suggestions, news tips, saucy gossip! We'll consider sharing it with listeners on our next program. | 2/10/07 | Free | View In iTunes |
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Weekly Insight - 2/2/07 | (44 MINUTES) "Wicked Fun with Jon of WickedFire" This Week's Gossip and News: - Jon Promises More MySpace Suits to Come - Jon: Search Ad Arbitrage 2.0 - Amanda: 2007 Consulting Outlook "All About" Social Media - Jon On His New Biz Venture - No Holds Barred Blackhat Throwdown: Amanda v. Jon Weekly Insight Talk Back Line: 641-985-5999 x20937# Call and leave us your uncensored feedback, comments, suggestions, news tips, saucy gossip! We'll consider sharing it with listeners on our next program. | 2/3/07 | Free | View In iTunes |
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Weekly Insight - 1/26/07 | (40 MINUTES) "Jeff and Jeff Ride Again!" Featuring Shmuley's Coverage of Affiliate Summit 2007 West This Week's Gossip and News: - Are Publishers Commiting Ad Suicide? (by working with search co's) - Panama, the Cost of Media & the "Affiliate Marketing" Bargain - MySpace: Richter & Leaving Money on Table - An Uneducated Review of The Affiliate Summit - Performics: Defending Affiliate Marketing Weekly Insight Talk Back Line: 641-985-5999 x20937# Call and leave us your uncensored feedback, comments, suggestions, news tips, saucy gossip! We'll consider sharing it with listeners on our next program. | 1/26/07 | Free | View In iTunes |
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Weekly Insight - 1/19/2007 | (65 MINUTES) "Analytics, Google the Monopoly & Twittering Sam" This Week's Gossip and News: - Future of Media Analytics, Metrics - Rumor Confirmed: MSN Enters Analytics Game - Analytics: Multi-channel Marketing Challenges - Performic's Cam Balzer & "Offline Multipliers" - Google: Big but Clearly Scared of Competitors (New AdSense Rules) Weekly Insight Talk Back Line: 641-985-5999 x20937# Call and leave us your uncensored feedback, comments, suggestions, news tips, saucy gossip! We'll consider sharing it with listeners on our next program. | 1/20/07 | Free | View In iTunes |
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Weekly Insight - 1/12/07 | (30 MINUTES) "The Jeff and Jeff Show" This Week's Gossip and News: - How and Why Mass Marketing is Dying - Publisher Opportunity: Recommendations - Challenges: Push, Pull, Trust - Open Source Affiliate Marketing? - Trust! Weekly Insight Talk Back Line: 641-985-5999 x20937# Call and leave us your uncensored feedback, comments, suggestions, news tips, saucy gossip! We'll consider sharing it with listeners on our next program. | 1/13/07 | Free | View In iTunes |
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Weekly Insight - 1/05/07 | (52 MINUTES) The Gang's Back! This Week's Gossip and News: - Community, Digg & Affiliate Marketing? - Buy.com as an Affiliate - Wikipedia, Ajax, FutureSearch - Mobile Affiliate Marketing Models - Baiting Amanda: Social Tagging - It's Official, Sam's Addicted Weekly Insight Talk Back Line: 641-985-5999 x20937# Call and leave us your uncensored feedback, comments, suggestions, news tips, saucy gossip! We'll consider sharing it with listeners on our next program. | 1/5/07 | Free | View In iTunes |
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Weekly Insight - 12/29/06 | (14 MINUTES) This Week's Gossip and News: - Molander's 2007 Wish List (Gak! He sings 12 Days of Christmas) - Scott Jangro Launches Affiliate2.0 Tool - Shawn Collins Pioneers Affiliate Video - PayPerPost Acquiring Performancing - Microsoft Using Your Personal Data to Serve Ads - Gasp! Weekly Insight Talk Back Line: 641-985-5999 x20937# Call and leave us your uncensored feedback, comments, suggestions, news tips, saucy gossip! We'll consider sharing it with listeners on our next program. | 12/30/06 | Free | View In iTunes |
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Weekly Insight 12/22/06 | Hello, all! The Weekly Insight gang will be taking the weekend off and would like to wish you a peaceful, joyous holiday. Gobble gobble! | 12/22/06 | Free | View In iTunes |
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Weekly Insight 12/15/06 | (54 MINUTES) This Week's Gossip and News: - The FTC & advertising transparency - Why defining affiliate marketing matters - Industry regulation & creative commons - Omniture moves to centralize metrics data - Performics + Yahoo = ? Weekly Insight Talk Back Line: 641-985-5999 x20937# Call and leave us your uncensored feedback, comments, suggestions, news tips, saucy gossip! We'll consider sharing it with listeners on our next program. | 12/16/06 | Free | View In iTunes |
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Weekly Insight - 12/08/06 | (53 MINUTES) Guest Announcer: MC Mikey of Fabu.com This Week's Gossip and News: - SES Show Review & Trends - Next Gen Search & Performance Mktg. - Control & Consumer Interception - Yahoo Re-org & Social Media - Google Checkout + Affiliate Tracking = ? Weekly Insight Talk Back Line: 641-985-5999 x20937# Call and leave us your UNCENSORED feedback, comments, suggestions, news tips, saucy gossip! We'll consider sharing it with listeners on our next program. | 12/9/06 | Free | View In iTunes |
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Weekly Insight - 12/01/06 | (40 MINUTES) Guest Announcer: Doug Gebhardt of Rugman.com This Week's Gossip and News: - Affiliate Summit Nominees - Twilight for Cost-Per-Click? - MSN-BargainBetty/JP Werlin Deal - ValueClick & CPA Video Networks? - Jeff Pullen Needs a Web Designer Weekly Insight Talk Back Line: 641-985-5999 x20937# Call and leave us your UNCENSORED feedback, comments, suggestions, news tips, saucy gossip! We'll consider sharing it with listeners on our next program. | 12/1/06 | Free | View In iTunes |
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Weekly Insight - Holiday Break | Hello, all! The Weekly Insight team will be taking the Thanksgiving Day weekend off and would like to wish you a peaceful, joyous holiday. Gobble gobble! | 11/25/06 | Free | View In iTunes |
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Weekly Insight - 11/17/06 | (60 MINUTES) This Week's Gossip and News: - CPA vs. affiliate networks vs. Molander at CostPerNews.com - Sam "Links are dead!" - Long term views: affiliate networks - Social media, podcasts & video networks - Pubcon review | 11/18/06 | Free | View In iTunes |
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Weekly Insight - 11/10/06 | (75.5 MINUTES) "Google claimed they’ll never do that (sell natural links) but in ‘99 also told me they would never have advertising in search results." David Lewis This Week's Gossip and News: - David Lewis Shows Up! - Love, Hate for Like.com - Widgets, Search: Affiliate Marketing's Future? - Marchex/Domainers Launching Ad Networks - Google v. Zanox | 11/11/06 | Free | View In iTunes |
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Weekly Insight - 11/03/06 | (83 MINUTES) Guest Announcer: Stephanie Agresta This Week's Gossip and News: - MonkeyPhonecall to Scoble - Affiliates: To Educate Them or Not? - A Critical Look at Revenews, Gurus, Conferences - Is Our Industry Looking Backward? - Deep Thoughts: Search, Memetics & Affiliates | 11/3/06 | Free | View In iTunes |
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Weekly Insight - 10/27/06 | (30 MINUTES) Guest Announcer: Rachel Honoway of Think Partnership This Week's Gossip and News: - Yahoo's Panama, Google Re-Org - ecomXpo & Evolution of Industry - Video, Audio & Next Generation - Rise of the Hillbillies - Dorkus Melorkus | 10/29/06 | Free | View In iTunes |
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Weekly Insight -- 10/20/06 | (30 MINUTES) Guest Announcer: Karen Garcia This Week's Gossip and News: - Fatwallet, ShmulTube - Google CPA in the UK? - Google Video Ads, Fraud & Black Vans - Iran, Rosenbaum and Censorship - Google's Domination, Tag Stuffing & Social Media Optimization | 10/20/06 | Free | View In iTunes |
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Weekly Insight - 10/13/06 Part TWO | (30 MINUTES) Jeff Molander hosts a week in review -- what's happening in the world of Web marketing featuring insights and gossip from Amanda Watlington, Lee Gientke, Wayne Porter, Sam Harrelson, David Lewis, Patrice Colancecco and Mike Payne among others. This Week's Gossip and News: - Who's Got Gossip? - Affiliate Summit - New MC - Pubcon, ecomXpo and Conferences - Affiliate is a Dirty Word? - Paying Bloggers – Walmart, PayPerBlog - A Unique Affiliate-Merchant Partnership | 10/14/06 | Free | View In iTunes |
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64 |
Weekly Insight - 10/13/06 Part ONE | (30 MINUTES) Jeff Molander hosts a week in review -- what's happening in the world of Web marketing featuring insights and gossip from Amanda Watlington, Lee Gientke, Wayne Porter, Sam Harrelson, David Lewis, Patrice Colancecco and Mike Payne among others. This Week's Gossip and News: - Will Valueclick Sell CJ? - Group comments on YouTube - User Generated Content & Shmultube | 10/14/06 | Free | View In iTunes |
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Weekly Insight - October 6, 2006 | (30 MINUTES) Jeff Molander hosts a week in review -- what's happening in the world of Web marketing featuring insights and gossip from Amanda Watlington, Lee Gientke, Wayne Porter, Sam Harrelson, David Lewis, Patrice Colancecco and Mike Payne among others. This Week's Gossip and News: - What Happened at CJU? - PartnerPerform Launches - Dinner Time: BAAMC, AffiliateDinner.com & Shmuly's B-Day - NetTraction Reaches New Heights - Commission Junction for Sale? - AzoogleAds Shuts Down MPORT - Anyone Care? - What's New at Leadpoint.com? - Emerging Spanish Language Affiliate Opportunities - eBay Dumps CJ Tracking, What's Next? - Pity Party for Gambling Affiliates | 10/7/06 | Free | View In iTunes |
| Total: 65 Episodes |
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