We’re reinventing the way you discover beauty, making it 100% about YOU. As the leading source of beauty discovery and inspiration, ipsy combines personalized sampling, content, and shopping (with over 20,000 products!) to create the ultimate beauty experience.

From well-known and well-loved brands like TARTE, BENEFIT COSMETICS, NYX MAKEUP, IT COSMETICS and SMASHBOX to new emerging brands from around the world, ipsy brings you the very best in makeup, skincare, body, fragrance, hair, nails, and tools.

Our mobile app is hands-down the best way to experience ipsy:
• View your personalized five products before they arrive in the mail
• Discover more about your products and share reviews to better personalize your ipsy Glam Bag in the future.
• Shop over 20,000+ products from your favorite brands and earn up to 10-30% cashback on everything you buy. No coupons, codes or magic words needed.
• Learn more from thousands of makeup tutorials, face charts, and step-by-step guides -- all to help you create endless looks.

Once you’re an ipster, you’re part of something big—a community that’s leaving the rules behind and making unique beauty a real thing. And we’ll be with you all the way.

What’s New

Version 3.1.0

We have fixed some bugs and updated partner integrations to improve the user experience.

Ratings and Reviews

4.8 out of 5
41.4K Ratings
41.4K Ratings
angecraw ,

It’s like Christmas every month 😂

So far I absolutely love Ipsy and the app. Personally, I think $10 a month for 4 samples and 1 full sized product is a great deal. Not to mention the cute bags every month! It’s a great way to try new products I wouldn’t normally buy otherwise. I know what I like and tend not to branch out of my comfort zone. Subscribing to Ipsy is perfect for me, because I don’t have to risk buying a full size, expensive products just to try and realize I hate it. I know enough about makeup to casually wear everyday, but I’m no beauty wizard lol. They offer instructions and video tutorials explaining how to use each product. I’ve learned techniques I never thought existed. And if I end up liking something, they usually have it available to buy in full-size. Maybe Ipsy isn’t for everyone, but I’ve definitely gotten my money’s worth.

One suggestion...At first I was confused about the beauty quiz that asks about our beauty preferences to help personalize our bags. I assumed that meant those would definitely be the products I’d receive. Once I noticed I was getting other brands/items, I checked it the FAQ’s and read that what we get is based more on our reviews of each month’s products. It’s misleading when first signing up, and I only realized this after searching the site. Could you please make that more apparent for future new users?

AnonymousHate ,

If I would have known about a “waitlist” I would have never subscribed.

I saw Ipsy advertised on Facebook and thought it would be a really nice beauty box service, I downloaded the app and subscribed. Immediately after subscribing I was told that I was on a “waitlist” and that if I wanted off I would have to send emails to 3 of my contacts in my email. I don’t have contacts since I use my emails for social media and signing up for websites and things like Ipsy. There are only a few options for which email service you can use which are gmail, hotmail, outlook, and yahoo. I use aol so I was out of luck. If getting off of the “waitlist” was as easy as sending 3 emails, why is there a waitlist in the first place? I understand that your app says “we are in high demand, so you’re on our waitlist” but come on, It really isn’t fair for people who are unable to send the emails to easily bypass the “waitlist” Either advertise your waitlist situation or tell people before they subscribe, don’t wait to tell people that they are going to have to wait to “actually subscribe” until after they have already gone through the process of taking the beauty quiz and giving their payment information. I would like to say that customer service was very responsive and quick to cancel my “waitlist” spot and responded in less than 24 hours which is why my rating is 3 stars instead of one.

Sanna12 ,

Great especially if you don’t know what to buy

I really like ipsy because you get sample size of really great products and especially if you don’t do your make up all the time. If you don’t want to buy large expensive portions of things you get to try products and a lot of things go bad before I even get a chance to finish them. I also don’t always know what to buy and I forget that I need things so it’s already in the house so I don’t have to run out last minute and try to buy something. They send really high-quality top-of-the-line stuff too and I love that you can customize it to your preferences and your skin shading haircolor and all that good stuff. You could also cancel anytime if you decide that it’s not for you but honestly it’s the price of two Starbucks coffees a month and I get make up skin care and hair care samples that are actually pretty large considering. I highly recommend it to people who don’t use a lot of make up and don’t go out that often because that will be enough to last for you. I also recommend it to people who love to buy make up because you can try something and then by the full-size products at a discount if you do decide that you like it.. it’s in all around waiting for me.


Personalized Beauty Discovery, Inc.
34.4 MB

Requires iOS 9.0 or later. Compatible with iPhone, iPad, and iPod touch.



Age Rating
Rated 4+
© Personalized Beauty Discovery, Inc., 2019


  • Family Sharing

    With Family Sharing set up, up to six family members can use this app.

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