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Lose It! – Calorie Counter

By FitNow

This app is only available on the App Store for iOS devices.


Lose It! is the world’s most fun and effective weight loss program! Simply download the app, set your goal, and track the foods you love to lose weight. It’s simple: You use it, you lose it.
Now featuring embodyDNA: personalized, DNA-based insights to help you learn which foods, drinks and activities could activate your weight loss and optimize everyday living. Get your results right in the Lose It! app on your iOS device!

“Helped me lose 20 pounds and be accountable for my food intake and exercise. Highly recommend.”
“Amazing! This app is brilliant for weight loss and logging food. I'm able to scan all barcodes which makes it so easy.”
“Honestly, I never realized how easy it was to motivate myself... Feels good to feel good, man.”

50 million: pounds Lose It! members have lost (and counting). We’ve got this DOWN.
10 million: items in our searchable, comprehensive, international food and exercise database
30 million: journeys started by downloading Lose It!
74.7%: percentage of people that achieved clinically significant weight loss using Lose It! (NIH study, 2016)
3 days: average number of days members track to see a weight loss
25+: macronutrient and health goals to choose from

Lose It! uses the proven principles of calorie tracking to help you succeed. It’s easy to get started: enter your profile details and goal weight, and we’ll calculate the daily calorie budget best for you. Next, just track your food, weight, and activity and get ready to rock your goals! There’s no easier app-based weight loss program.

Search our database or use our Barcode Scanner to easily scan in foods you’ve eaten.
Log food by simply taking a photo! Snap It is a feature within Lose It! that makes food tracking as easy as taking a picture. Your dreams, answered (Snap It, 2016 CES Innovation Award Winner).
Track more than just calories with macronutrient, water, health, and body measurement goals.
Connect trackers, apps, & devices like Fitbit trackers, Misfit trackers, Fitbit scales, Withings scales, Healthkit, and more.
Step up your game with fun weight loss, fruit/veggie, and exercise challenges. Create your own private challenge with friends, or join a public challenge for serious motivation!
How big is a serving of cheese? Get guidance using our Serving Size Guide, designed to help estimate portions and create a more mindful eating experience.
Stay on track with Meal Targets, which calculates suggested calories per meal based on your plan to encourage more confident meal choices.
Plan ahead with Meal Planning. You can even customize your meal and snack names for more accurate records (Second breakfast, anyone?).
Do high fat breakfasts keep you on track? Learn about your habits with our exclusive personal Insights and Patterns to identify what’s helping (or hindering) your progress.

Little team, BIG impact. We’re a small team of about 20 people, working hard every day to help you succeed.
It’s all for you: Lose It!’s mission is to mobilize the world to achieve a healthy weight.
Founded in 2008, Lose It! is headquartered in Boston, MA. It is currently available on all iOS devices, including Apple Watch.
Download Lose It! today, and you’ll see how easy it is to get started!

Lose It! basic is free, but you can upgrade to Premium for $39.99 / year to unlock awesome additional features.

Your credit card will be charged through your iTunes account when you confirm your purchase. Subscription renews automatically at the same price, unless cancelled at least 24 hours before the end of the subscription term. You can manage subscriptions in Account Settings in iTunes after purchase. Refunds will not be provided for any unused portion of the subscription term.

Read our Terms of Service at

What's New in Version 9.1.12

Bring on the boots, scarves, and crunchy leaves. Now’s the time of year when our ‘Leaf Raking’ exercise finally gets its glory. (If you need it, it’s under ‘Yardwork’ in the exercise list.)

Let’s delve right into 9.1.12:

*Solved Daylight Savings Issue. As if your circadian rhythm flipping out wasn’t enough, Lose It! did too. We’ve fixed this issue moving forward and don’t expect it to happen when we “spring forward.”
*Fixed the error that happened while editing meal calorie targets (Premium).
*Cleaned up couple crashes, like when doing a food search.

Remember to keep tracking, and always be-leaf in yourself.

Customer Reviews

Gave Me the Tools to Change My Life

For my whole life I struggled with obesity, and while the motivation and drive had to come from within, this app was the tool to help me change it for the better. Tracking calories really helped me put in perspective what I was putting in my body, and how much everything I ate costed. Knowing and managing a daily budget helped tremendously, and I always felt accomplished no matter what I did provided I clicked that little check mark counting all the things I ate throughout the day.
I lost 50 pounds in just under 4 months, and if you’re looking to lose weight but don’t know where to begin, this app is the starting line.

Best app to log and travel with!!!

Your barcode reader is faster, and your search options for " brands" gives the best list of restaurants including fast food restaurants and their menus plus nutritional info are so very helpful. I am learning proportions that serve my needs. It's so much easier to travel with.
Can you sync with OneTouch Reveal app for logging mgl readings for us diabetics?
WOW !!! I found the nutrients insights page and was impressed with the list of all MY Foods listed in order of the most sugar to the least sugar in them ! VERY helpful to a diabetic! THANK YOU LOSE IT!!!
The recipe page could be more useful if I could see the ingredients and measurements in that page by taping the card.
Because of your app, I am just 4 pounds away from my goal. Your app will be even more useful when I am doing MAINTENANCE. I am not a yo-yo dieter ... i am an ACCORDION over the last 52 years!!!
Today l am 1 pound away from my goal !!! This is the ONLY diet app that will help me with with maintenance I have ever found !
NO MORE will I be an ACCORDION !!!!

It works!

Since August, I’ve lost 40lbs with regular exercise and tracking my meals. Like someone else had mentioned, I wish there was an employee or something that would consolidate the entries. Because users can input food, often times it would have only calories and not the other nutritional facts. I’m counting carbs so that’s important to me. So if there were an employee that could do runs through the database and remove or consolidate that would be awesome.

On another note, almost everything I consume both from my home and restaurants, and fast food are already in the database, makes food choices easy when out and about!

Lose It! – Calorie Counter
View in iTunes
This app is designed for both iPhone and iPad
Offers iMessage App for iOS
Offers Apple Watch App for iPhone
  • Free
  • Category: Health & Fitness
  • Updated:
  • Version: 9.1.12
  • Size: 128 MB
  • Apple Watch: Yes
  • Languages: English, Arabic, Burmese, Cambodian, Chinese (Hong Kong), Danish, Dutch, Estonian, Filipino, Finnish, French, German, Hebrew, Hindi, Indonesian, Italian, Japanese, Korean, Laotian, Malay, Norwegian Bokmål, Polish, Portuguese, Russian, Simplified Chinese, Spanish, Swedish, Thai, Traditional Chinese, Vietnamese
  • Seller:

Compatibility: Requires iOS 8.0 or later. Compatible with iPhone, iPad, and iPod touch.

Customer Ratings

Current Version:
All Versions:

Top In-App Purchases

  1. Lose It! Premium$39.99
  2. Lose It! Premium$29.99
  3. year of premium features$39.99
  4. Lose It! Premium$19.99
  5. additional year of premium features$29.99
  6. Lose It! Premium$4.99
  7. Lose It! Premium$19.99
  8. Lose It! Premium Features$9.99
  9. Lose It! Premium Features$39.99
  10. Lose It! Premium Features$39.99