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Lose It! – Weight Loss Program and Calorie Counter

By FitNow


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The world’s most effective weight loss program just got even more fun. With Lose It! and Snap It, you have everything you need to rock your goals in one app, the easy way! Simply upload your food pic to Lose It!, and Snap It will identify the foods it sees to get you the calorie count and nutrition information in a snap. Download Lose It! and try Snap It today!
Getting started with Lose It! is easy. Simply download the app, tell us a little about yourself (or import your profile from the Health app) and we'll create a custom weight loss plan for you. Then start logging your food and exercise. There's no easier app-based weight loss program!!
Lose It! helps you set your daily budget, plus goals for nutrients (carbs, fat, protein, fiber, sugar, etc.), weight loss, exercise, blood pressure, water intake and more! You set the goals, we’ll help you with the plan to achieve them.
Lose It! offers simple, easy-to-use tools for tracking what you eat and do. Just search it, scan it, or snap it! Search for foods and exercise types in our database of over 7 million items, scan your food package with our nifty barcode scanner, or snap a pic and let Snap It [NEW] do the rest.
Want to go beyond calorie tracking to break through a weight loss plateau? Lose It! Insights help you learn more about your logs, like where your carbs and calories are coming from, plus the foods that help or hinder your progress.
Lose It! Makes fitness tracking a breeze. Connect to the best health and fitness devices, trackers, and apps available to seamlessly track calories burned from exercise, steps, and more.
In-person meetings are so last century. Access your support network from your fingertips through our social features. With Lose It!, you can connect to friends, family, and peers around the clock for the support you need, when you need it.

Introducing The How - the complete nutrition and fitness program designed to teach you how to be the healthiest version of yourself! Our comprehensive meal plan database and fitness library can be accessed directly in Lose It!
Health & fitness is more fun with friends. Unlock your competitive side and achieve your goals with Challenges in Lose It! Whether it’s weight loss, exercise, or total wellness, Lose It! offers head-to-head, team, and group-based challenges. Compete with each other or work together toward a common goal. Join a public challenge or create your own!

Some features require our premium subscription.
Join today and you'll see how easy it is!
Instagram: @loseitapp

Upgrading to Lose It! Premium is an automatically renewing, annual subscription at a regular cost of $39.99 per year.

Payment will be charged to iTunes Account at confirmation of purchase. The subscription automatically renews unless canceled at least 24-hours before the end of the subscription. Your renewal price will remain the same as your original annual subscription price.

Subscriptions may be managed and auto-renewal may be turned off by going to the user's Account Settings after purchase. Once you've purchased a subscription, no refund will be provided for any unused portion of the subcription.

Please see for our privacy policy and for our full terms of service.

What's New in Version 7.2.4

Bug Fixes

Customer Reviews

Portion control is key 🔑

I eat fairly healthily, but the scale never moved because I love food, especially carbs, a little too much. Lose IT is invaluable to keep me accountable to my daily calorie allowance. Now the pounds are slowly but surely melting off, and I've currently lost 18 pounds in 2.5 months.

I am enjoying the enhancements added since the last time I used this app many years ago; in particular the way the Fitbit app integrates and gives you calorie bonuses based on how much you exercise, the expanded food database, and the way you can scan brand name foods with your phone to automatically enter nutritional information. However I'm finding that for several listed foods there are great calorie discrepancies, sometimes within brands and/or the same measurements of food. I sometimes had to look it up on the internet to find some sort of happy medium. I'm not sure if the food database is ever reviewed for accuracy.

At any rate, I still highly recommend this app.

So helpful!

I always knew that I was eating more than I should be every day, but I was never too concerned about it because at 5'8 i weighed a healthy 135lbs. However, I was always disappointed when I looked in the mirror, and I finally decided to do something about it. Lose It helped me get my diet under control, and it motivates me to exercise, because it makes a chart for me of my weight as I lose the pounds, so every time the line gets a little lower I feel that much more motivated. I started this in late December, and so far I have lost five pounds. Everything is extremely easy to log, and there are so many exercises to choose from! I don't have the premium version just yet, but if I keep going the way I have been I might have to, because it would be very interesting to see where the largest portion of my unhealthiness comes from food-wise. Thank you Lose It for making it so easy to lose it! :)

Very Helpful App

I used Lose It! several years ago with great success and I love it even more this time around, with the addition of the barcode scanning. Less hassle means even easier to use, and using it is key for me.

I really like this app, so I gave it five stars but there are a couple of caveats. As another reviewer mentioned, you have to be cautious when using the existing database entries. A lot of them are bang on the money but there can be a lot of entries for the same food with wildly varying values entered.
Also, the My Plate module is unreliable. I’ve had it tell me I haven’t eaten any grain at all on days when I’ve consumed both oatmeal and corn bread. The amounts may not be high enough to count as a full portion, but they should still show up on the list below, and these didn’t.
These are both minor issues, however. Overall, this is a really solid, helpful app.

Lose It! – Weight Loss Program and Calorie Counter
View in iTunes
This app is designed for both iPhone and iPad
Offers iMessage App for iOS
Offers Apple Watch App for iPhone
  • Free
  • Category: Health & Fitness
  • Updated:
  • Version: 7.2.4
  • Size: 100 MB
  • Apple Watch: Yes
  • Language: English
  • Seller:

Compatibility: Requires iOS 8.0 or later. Compatible with iPhone, iPad, and iPod touch.

Customer Ratings

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  1. Lose It! Premium$29.99
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