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iTunes is the world's easiest way to organize and add to your digital media collection.

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It's Playing Pro

By Addition, Lda

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Every video, no conversions, pure entertainment. Direct cloud and local network media streaming, anywhere you are.
Featured in Wired, Gizmodo, Cult of Mac, TUAW with brand new features in each update.

• Spotlight
· Licensed Dolby Digital and Dolby Digital Plus (Enhanced A;
· High performance playback, up to 1080p;
· Direct subtitle search and download;
· TV-Out and Air Play;
· Easy gestures, including pintch-to-zoom.

• Formats
· Video playback for MP4, MOV, MKV, AVI, WMV, VOB, RMVB;
· Audio playback for MP3, M4A, WMA, OGG, FLAC;
· Consult the detailed format list on our website.

• Cloud
· PUT.IO® enables background downloading and cloud hosting;
· Facebook® browse, watch or download your friends liked, commented or shared videos;
· Dropbox® one click access to over-the-air movie playback;
· Youtube® video playback;
· HTTP media file playback;
· and It's playing videos cloud channel.

• Network
· Access Macs, NAS (network disks), Windows, Ubuntu, Airport disks, etc;
· Native support for SanDisk Connect™ Wireless Media Drive;
· Native support for SanDisk Connect™ Wireless Flash Drive;
· Native support for Maxell Airstash®;
· Native support for Seagate Satellite™;
· Native support for iUSBport Mini;
· It's playing Desktop Helper is the easiest path to stream from your media library.

• Playback
· Background playback and earbud controls;
· Auto-advance/playlist within folders;
· Auto-repeat mode;
· Audio gain;
· Playback speed, from 1/8x to 8x adjustments;

• Video forensics
· Frame by Frame video image navigation;
· Photographic pintch-to-zoom gestures;
· Image contrast, brightness and saturation adjustments;

• International features
· multi language audio tracks;
· multi channel audio support;
· fetch subtitles for any movie with one tap; backed by

• Files management
· user friendly, cut, copy, paste & rename controls;
· you can also choose to store files in a secured private folder.

(*) It's playing aims at handling every video from anything around your iPhone/iPod/iPad. You'll always be able to find videos that surpass your devices processing capabilities or which are encoded in unsupported audio or video formats.

(**) DTS playback is currently unavailable, check our website for updates or use the helper app.

•• Check out for demonstration videos and detailed information ••

Contact us at

What's New in Version 5.0.7

- Dropbox and Facebook authentication with and without the respective apps.
- Time Capsule access to sub-folders inside the share.

Note: in some scenarios loading of subtitle files from network shares fails. While we go through the process of submitting a fix, please try using the "fetch subtitles from the internet" option. Sorry about this. We are working around the clock to fix any outstanding issues and adding new features.

Please contact us at for support and feed back.


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Customer Reviews

The best video player in store

This app has it all. It plays almost all video extensions. It has dolby audio,AC3. (One of the first and few that has obtained a license for that . It can forward and backward with gestures. It fetches subtitles from online.
You can play your video/audio files from network and shared folders. It can cash them on the device for later viewing.
It can change the play speed, video gamma, has audio booster. And much more.
I'm very happy that I got this app. Speed control witg FW & BW and gamma control are important features for me since it is impossible to shift to the required scene or skip a few seconds with the slide control without wasting more time repeating or moving too much.
I really recommend it.

Cant Play DTS, AC3, EAC3 and MLP Audio… Junk

It's constantly crashing accessing a Network Share!!!!

Since a couple of versions ago most of the time I get an error "Unsupported Audio Format" and it takes you to a page that basically said that they had to stop supporting a couple of the most used Audio formats.

"We were forced to remove four audio codecs from It's playing: DTS, AC3, EAC3 and MLP."

AC3 ??? Come on?? Most of the MKV audio and MP4 audio is encoded in AC3…

DONT Buy This!!!!!

It's Playing Pro
View In iTunes
This app is designed for both iPhone and iPad
  • $4.99
  • Category: Photo & Video
  • Updated:
  • Version: 5.0.7
  • Size: 33.9 MB
  • Language: English
  • Seller:

Compatibility: Requires iOS 9.0 or later. Compatible with iPhone, iPad, and iPod touch.

Customer Ratings

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