Paurav Shukla on marketing management
By Dr. Paurav Shukla
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Podcasts from www.pauravshukla.com focusing on marketing, international marketing, luxury marketing, marketing research and strategic marketing.
||CleanDoes competitive intelligence help improve the bottomline? (Part 1)||Does competitive intelligence help improve bottomline? This post answers this question based on one of our recent research studies.||15 4 2012||Free||View in iTunes|
||CleanWhat makes a good luxury brand great?||The article discusses why some luxury brands become larger than life and are called great while others can't seem to break the barrier.||8 12 2011||Free||View in iTunes|
||CleanThe compromise effect in our decision making||Most consumers in developed and emerging markets are now facing an interesting choice making dilemma. It’s the dilemma of plenitude. This relates to most purchase decisions which includes a wide spectrum of products and services from buying corn [...]||2 7 2010||Free||View in iTunes|
||CleanThe local dimension of luxury||Recently, I was re-reading the book ‘luxury brand management’ wherein the authors – Chevalier and Mazzalovo – suggest three criteria to classify a luxury item: (a) strong artistic content; (b) unique craftsmanship and (c) international [...]||1 3 2010||Free||View in iTunes|
||CleanMassification of Luxury: the Chinese Invasion||Analysts world over have been writing about luxury consumption among the Chinese consumers. Few have also discussed the issues of Chinese luxury brands aimed at global consumers including ‘Shanghai Tang’ and ‘LaVie’. However, there is [...]||31 1 2010||Free||View in iTunes|
||CleanStatus (luxury) consumption in cross-national context: Managerial implications||In my earlier post ‘Status (luxury) consumption among British and Indian customers’, I discussed the theoretical implications relating to one of my recently published study in the International Marketing Review. In this post, I am going to [...]||22 1 2010||Free||View in iTunes|
||CleanStatus (luxury) consumption among British and Indian consumers||Recently one of my research papers got published in the ‘International Marketing Review’. It focused on comparing the status consumption tendencies of British and Indian consumers. In this post, I shall focus on the findings of this study. [...]||9 1 2010||Free||View in iTunes|
||CleanConsequences of consumer confusion||As stated in my earlier post ‘antecedents to consumer confusion‘, I shall focus on consequences of consumer confusion in this post. The earlier post focused on three important antecedents to consumer confusion namely; expectations, attribute [...]||25 12 2009||Free||View in iTunes|
||CleanPodcast: Antecedents to consumer confusion||Listen to the podcast on the ‘antecedents to consumer confusion’. The original article can be found here: Antecedents to consumer confusion in financial services industry This being my first podcast I would really appreciate any feedback on this.||22 12 2009||Free||View in iTunes|
||CleanAntecedents to consumer confusion in financial services industry||It is only the later part of the 20th century financial services institutions (FSIs) started morphing into a different shape altogether. Previously, a bank provided only banking services (i.e. mostly a place where you can deposit and withdraw money [...]||3 12 2009||Free||View in iTunes|