iPhone Screenshots


Brandefy helps you compare name brand and store brand products so you can save money when they’re the same quality, and avoid bad product copycats.

Ever looked at two identical products on a shelf—one name brand and one store brand—where it seems like the only difference is the price? We’ve got you covered! Our founder worked in private label consumer goods and learned that sometimes the store brand and name brand products are the exact same thing, with just a different label. (But, sometimes they are NOT!) We have hundreds of comparisons between big name brands and store brands from retailers like Walmart, Target, Aldi and more. Save 15% on your shopping trips—that adds up to almost a thousand dollars a year! (Hello, Vacation!)

We’ve compared shampoos, lotions, food, makeup—even beer! Save money when you can and avoid the bad dupes with Brandefy.

With the Brandefy app, you can:
- Compare two products while shopping. Search for products while you’re in the store to make a fast, confident decision
- Browse ahead of going to the store to see where you can save
- Agree or disagree with our comparisons by commenting directly in the app, and help thousands of shoppers make a better decision.
- Can’t find what you’re looking for? Request a comparison and we’ll get back to you within 48 hours

We are a startup from Virginia, and we’re out to change how people decide between store brands and name brands. By 2022, we will save consumers over a billion dollars, and help them avoid the frustration of buying a low-quality store brand. Shop Confidently!

What's New

Version 2.1.0

**Search for store brand vs name brand comparisons faster and easier!**

You can now see all of our products when searching or browsing categories to find the generic product you're looking for! You can also see all of the similarity scores for multiple products to find the best store brand dupe.

Happy Brandefying!

Ratings and Reviews

4.8 out of 5
22 Ratings
22 Ratings
LizzyHoran(: ,

Super Useful!!

I love this app, will definitely be using it often

Daly P ,

Quick to update

When I first downloaded they didn’t have a ton on the app, but now they seem to be adding products super quickly

DoggiePupLover ,


I’ve used this app to research sunscreens before, which I’ve found helpful. I wish they had more stuff in here for when I’m shopping for other items


64.1 MB
Requires iOS 11.0 or later. Compatible with iPhone, iPad, and iPod touch.
Age Rating
Rated 4+
© 2018 Brandefy


  • Family Sharing

    With Family Sharing set up, up to six family members can use this app.

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