iPhone Screenshots


Brandefy enables shoppers to save money and time by comparing store-brand and name-brand products to identify high-quality store brands while avoiding bad copycats. By conducting consumer panel tests and comparing product ingredients, we generate a Similarity Score to help you make the best purchase decision.

Ever looked at two identical products on a shelf—one name brand and one store brand—where it seems like the only difference is the price? We’ve got you covered! Our founder worked in product manufacturing and learned that sometimes the store brand and name brand products are the exact same thing, with just a different label. But, other times the store brands are way worse than the name brand products they're imitating! We have over 1,300 comparisons between big name brands and store brands from retailers like Target, Costco, Amazon, Walmart, Sephora, Ulta, Aldi and many more. Save 15% on your shopping trips—that adds up to almost a thousand dollars a year! (Hello, vacation!)

We’ve compared makeup, shampoos, lotions, sunscreens, frozen pizzas, chips and crackers—even beer! Save money when you can and avoid the bad dupes with Brandefy.

With the Brandefy app, you can:
- Compare two products while shopping: search for products while you’re in the store to make a fast, confident decision
- Browse ahead of going to the store to see where you can save
- Agree or disagree with our comparisons by commenting directly in the app, and help thousands of shoppers make a better decision.
- Can’t find what you’re looking for? Request a comparison and we’ll get back to you within 48 hours

We are a startup from Virginia, and we’re out to change how people decide between store brands and name brands. By 2022, we will save consumers over a billion dollars, and help them avoid the frustration of buying a low-quality store brand. Shop Confidently!

What’s New

Version 2.3.1

"You asked. We caffeinated. Then we rolled up our sleeves, and added favorites! Now you can click the heart on a comparison to save it for later, and click the link to purchase products. Oh, and we fixed a few bugs while we were at it, of course."

Ratings and Reviews

4.8 out of 5
37 Ratings

37 Ratings

Bkisler ,

Honest & reliable

I am shopping in target and I am deciding between name brand and store brand on a regular basis. I look to see if BRANDEFY has compared it yet, and often they have. I get to save money OR know that name brand is better depending on the product. I suggest checking it out to know the honest difference between name and store brand.

Lyynz ,

One minor suggestion

Love it so far, but I'd love to be able to save products I want to try and be able to view them all at once. A pipe dream would be to then sort them by the store, but just being able to save would be nice!

Developer Response ,

Hi Lynnz -- WE LOVE this feedback! We are a startup and can incorporate all these wishes! We are already planning on adding a filter by store and can certainly add a "save product" category. If you have time for a quick user call, we'd love to get more specifics so we can build them in in early 2019. You can contact us via our website at brandefy.info. Thank you! - Meg, founder of Brandefy

ash22789 ,

Drug store vs generic?

99.9% of the products are drugstore brands vs generic store brands. Think Jergens vs Equate Walmart lotion. The Instagram ad was misleading, comparing Glossier Boy Brow vs Ulta brow gel... this review with one Tarte comparison and one MAC comparison are basically the only beauty brands worth noting. Also, the comparison score is based off a minimum of ONE person’s comparison and a maximum of ONLY TEN people’s comparison. The opinion of that sample size is waaaaay too small to even be beneficial in any way, even for non-beauty products. Great idea, needs A LOT of improvement.

Developer Response ,

Hiya, this is Meg, the founder of Brandefy. Thank you so much for the feedback! As a startup, we are constantly growing and live for users' opinions! We do include Equate because it is Walmart's store brand and shoppers have requested it. Fortunately, we are now testing with larger panels & have more makeup reviews that users have requested - you can view them via the explore by category buttons. We are adding more weekly. If possible, give us a shout with more details @ brandefy.info. Thanks!


63.9 MB

Requires iOS 11.0 or later. Compatible with iPhone, iPad, and iPod touch.



Age Rating
Rated 4+
© 2018 Brandefy


  • Family Sharing

    With Family Sharing set up, up to six family members can use this app.

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