Opening the iTunes Store.If iTunes doesn't open, click the iTunes application icon in your Dock or on your Windows desktop.Progress Indicator
Opening the iBooks Store.If iBooks doesn't open, click the iBooks app in your Dock.Progress Indicator

iTunes is the world's easiest way to organize and add to your digital media collection.

We are unable to find iTunes on your computer. To download the free app Apple Store by Apple, get iTunes now.

Already have iTunes? Click I Have iTunes to open it now.

I Have iTunes Free Download
iTunes for Mac + PC

Apple Store

By Apple


Open iTunes to buy and download apps.


Shop for Apple products and accessories, and get the most from your visits to the Apple Retail Store. Start your order on one device and finish it on another. Get items shipped to your door or choose to pick them up in store. Browse trending products. Read reviews for hundreds of accessories. Find your nearest Apple Retail Store and check out upcoming events. And make reservations for the Genius Bar and workshops. All from your iPad, iPhone, or iPod touch.

Additional features for iPhone:
- Choose your favorite Apple Watch models by clicking the heart icon. They’ll be saved in your account so you can compare them.
- Use Apple Pay and check out with a single touch.
- Check your iPhone upgrade pricing and easily purchase a new one (U.S. only).
- While in an Apple Retail Store, quickly purchase accessories on your own with EasyPay (available in select countries).
- Based on your location in the store, receive helpful information and fast access to store services on your iPhone Lock screen (U.S. only).

What's New in Version 3.2

- Now you can change your country in the app and shop while you travel internationally.
- Various improvements and performance enhancements.


iPhone Screenshot 1
iPhone Screenshot 2
iPhone Screenshot 3
iPhone Screenshot 4
iPhone Screenshot 5
iPad Screenshot 1
iPad Screenshot 2
iPad Screenshot 3
iPad Screenshot 4
iPad Screenshot 5

Customer Reviews

What I Like Best About The Apple Store

The app’s content interests me. The design motivates me to explore around the app. The graphics build high interest in the variety of products, especially the recently added Apple Watch. The app provides an exciting and rich look at the Apple Watch which I love exploring before preordering April 10th. The app presents one of the most inspiring and motivating ways to select and buy a product, especially the Apple Watch. All the information you could dream of is a quick tap to find things and well-suited to first-time and repeat visitors to the Apple Store. Throughout the app, the experience to explore, read, and select items to purchase is attractive, quick,and, pleasing in a style that suits me. Also, the newly added Apple Watch app (iOS 8.2 software update) provides a convenient, simple, and easy way to get information, preorder, purchase, and pair the Apple Watch. I love the way Apple go about understanding and meeting the needs of its customers. I was able to select and save my favorite choice(s) of the Apple Watch for preorder on April 10th. The Apple Watch app provides photos, ideas, and important information for decision-making to purchase a product. I would highly recommend the Apple Store app and the Apple Watch app to a friend or colleague.

Not tech savvy but this app is awesome

I'm not very tech savvy but was able to upgrade my phone easily using this app. was super easy and was able to finish the process with just a few taps. Would recommend this as the best way to upgrade your iPhone. I tried the online store but got way too confused

Best way to purchase

This app is seriously the best way to purchase Apple items and any third party accessories. The purchase flow is much more intuitive and user friendly than the online website and with Apple pay integration it's more secure and simpler. 5 stars for sure! Keep up the great work!!

Apple Store
View In iTunes
This app is designed for both iPhone and iPad
  • Free
  • Category: Lifestyle
  • Updated:
  • Version: 3.2
  • Size: 27.0 MB
  • Languages: English, Dutch, French, German, Italian, Japanese, Simplified Chinese, Spanish, Swedish, Traditional Chinese
  • Seller:

Compatibility: Requires iOS 7.0 or later. Compatible with iPhone, iPad, and iPod touch. This app is optimized for iPhone 5, iPhone 6, and iPhone 6 Plus.

Customer Ratings

Current Version:
All Versions: