Opening the iTunes Store.If iTunes doesn't open, click the iTunes application icon in your Dock or on your Windows desktop.Progress Indicator
Opening the iBooks Store.If iBooks doesn't open, click the iBooks app in your Dock.Progress Indicator

iTunes is the world's easiest way to organize and add to your digital media collection.

We are unable to find iTunes on your computer. To download the free app Noom Coach: Weight Loss by Noom, Inc., get iTunes now.

Already have iTunes? Click I Have iTunes to open it now.

I Have iTunes Free Download
iTunes for Mac + PC

Noom Coach: Weight Loss

By Noom, Inc.

Open iTunes to buy and download apps.


Never diet again! Noom Coach is a personalized weight loss app specifically designed to help you develop better lifelong eating habits and lose weight for good.

Unlike an ordinary food log or calorie counter, Noom Coach provides focused guidance and encouraging feedback -- backed by science -- to help you build healthy eating habits that last.

Each morning Noom Coach gives you a few things to focus on. As you follow the Coachโ€™s guidance, log your meals, and track your exercise, you get instant feedback and the motivation you need to keep going.

+Personalized daily plan including a food log and calorie counter
+Tips and inspiration to push you forward so you lose weight and feel healthier.
+Reminders and notifications to help you follow through on tracking and logging.
+Weight Graph that helps you understand where you are on your weight loss journey.
+World-class food logging tools that help you log your meals in seconds with smart search, predictive algorithms and intuitive portion sizes.
+Simple green-yellow-red system that will teach you what to eat so you can lose weight without going hungry.
+Instant feedback after each meal that shows you how small daily food choices fit into your overall diet.
+A private group of Noomers like you, led by a trained facilitator, to help you through the ups and downs of your weight loss journey.
+A community to give you high fives when you succeed, a friendly nudge when you need it, and encouragement when you're struggling.

Apple Watch users rejoice: Noom Coach has a beautiful new app for the Apple Watch! See your Noom color breakdown at a glance, and call on the power of your Group with a single tap.

Noom Coach is also integrated with the HealthKit and the Health app in iOS 8. That means your calorie-burn info from fitness apps -- like Nike+, Withings and others -- will be integrated into Noom Coach, so your calorie budget will be appropriately updated.

Scientifically proven: Noom is used by Mount Sinai Hospital in research funded by the National Institutes of Health.

Loved by editors: InStyle, Shape, Women's Health, NY Times, Huffington Post, Consumer Reports, TechCrunch, Dr. Oz

Praised by Noomers who've succeed:
"Noom gave me the confidence that I could do this." - Carla, lost 100 lbs.
"Right away, I felt like I understood what I had to do to lose weight โ€“ the app made it simple and straightforward." - Jaclyn, lost 61 lbs.
"I've been struggling with weight all my life, but Noom guided me every step of the way through the weight loss process. It's amazing how it changed my health." - Juan, lost 70 lbs.
"Noom Coach helped me to lose a lot of weight (80 pounds!) and keep it off for over a year."
"I really appreciate the little "pep" sayings to keep me going...I think this is by far the best weight loss app. It is like having a silent personal trainer that fits in your purse or pocket!!"


Noom offers auto-recurring subscriptions to Noom Pro for $9.99 monthly, $19.99 every 3 months, or $49.99 yearly.

If you go Pro, subscriptions will be charged to your credit card through your iTunes account at the confirmation of purchase. Your subscription will automatically renew unless you cancel it at least 24-hours before the end of the current period. You won't be able to cancel a subscription during the current period.

To manage your Noom subscription:
1) Open the App Store app on your device and scroll to the bottom
2) Go to Apple ID > View Apple ID > Manage App Subscriptions > Noom Coach

What's New in Version 3.2.4

Apple Watch users rejoice: Noom Coach has a beautiful new app for the Apple Watch! See your Noom color breakdown at a glance, and call on the power of your Noom Group with a single tap.

Bug fixes and security improvements.

iPhone Screenshot

iPhone Screenshot 1
iPhone Screenshot 2
iPhone Screenshot 3
iPhone Screenshot 4

Apple Watch

iPhone Screenshot 1
iPhone Screenshot 2
iPhone Screenshot 3
iPhone Screenshot 4
iPhone Screenshot 5

Customer Reviews

Easy to track weight loss

I have used many different weight loss apps that help with calorie counting and this is definitely one of my favorites. The daily articles are a good reminder to keep focused on your diet and I love the integration of this app with HealthKit. I use runtastic to track my cardio and through HealthKit the data for the workouts automatically shows up in Noom. I also like that Noom does not let you use all of the calories you burned working out. Workouts increase your calorie count for the day by half of what you burned so it makes sure you still have a positive burn from your workout. Other apps I have used gave you the full value you burned, which doesn't help your weight loss goal.

All in all, a very useful tool. I have been up and down with weight over the past few years, but over the last six months when I consistently use Noom, I consistently see good results.

Is it just me or...

Is it just me or has this app instead of getting better is doing the opposite. This app was so much easier to use around the time I used it religiously which was July-September of 2013. It was much easier for me to log my food, see my goal, and I loved that I was able to see the color wheel of what I had eaten (green, yellow, red) now I don't know if I'm blind but I'm pretty sure I haven't been able at all to view the color wheel of my daily intake so I can know how much I need to take of each color. I believe this is what helped me the most back almost 2 years ago when I actually lost weight because of this app. I used to be excited to log food because of how easy, quick and informational it was and now I feel the complete opposite. Noom staff come on!! This app has so much potential ): until it's fixed I refuse to re-download it.

Great App!!!

This app has helped me lose 23 lbs so far. The daily reminders, the color categories are fantastic. Even if I forget to log my meals etc for a few days, I'm not scolded but gently reminded to continue. Even when I'm being bad it tells me how bad I can be. I absolutely LOVE this app and have recommended it to others because they noticed I've lost a lot of weight and wanted to know how I was doing it. Good work people, ๐Ÿ’—U !!!

Noom Coach: Weight Loss
View In iTunes
Works on Apple Watch with an iPhone
  • Free
  • Category: Health & Fitness
  • Updated:
  • Version: 3.2.4
  • Size: 59.0 MB
  • Apple Watch: Yes
  • Languages: English, German, Japanese, Korean, Spanish
  • Seller:

Compatibility: Requires iOS 7.0 or later. Compatible with iPhone, iPad, and iPod touch. This app is optimized for iPhoneย 5, iPhoneย 6, and iPhoneย 6ย Plus.

Customer Ratings

Current Version:
All Versions:

Top In-App Purchases

  1. Noom Pro$19.99
  2. Noom Pro$9.99
  3. Noom Pro$9.99
  4. Noom Pro$4.99
  5. Noom Pro$24.99
  6. Noom Pro$49.99
  7. Noom Pro$13.99
  8. Noom Pro$19.99
  9. Noom Pro$9.99
  10. Noom Platinum$39.99