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Lose It! – Weight Loss Program and Calorie Counter

By FitNow


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Lose It!

Join the millions of people who have lost weight using Lose It!. As the most successful comprehensive weight loss program, Lose It! makes it easy to choose how you want to lose weight. We give you all the tools you need to track food and exercise, plan meals, and stay motivated to make smarter choices and achieve your goal. Lose It! is weight loss that fits™.


Getting started with Lose It! is easy. Simply download the app, tell us a little about yourself (or import your profile from the Health app) and we'll create a custom weight loss plan for you. Then start logging your food and exercise. There's no easier diet app!


Lose It! helps you set goals for weight loss, exercise, nutrition, blood pressure, sleep, and more! You set the goals, we’ll help you with the plan to achieve them:

-Body Fat*
-Exercise (Calories, Minutes)*
-Nutrients (Carbohydrates, Fats, Protein, Fiber, Sodium)*
-Measurements (Neck, Hip, Waist, Bicep, Thigh, Chest)*


Lose It! offers simple, easy-to-use tools for tracking what you eat and do:

Tracking Features
-Foods logged to your phone's Health data will automatically sync to Lose It!
-Comprehensive food and exercise database with over a million entries
-Easy-to-use free calorie counter and food tracker to stay within your daily budget
-Barcode scanner makes tracking a snap!
-Recipe builder
-Share foods with friends
-Meal & Exercise Planning helps you stay on track!*
-Track steps with your phone using our in-app step counter (iPhone 5S and 6 only)*
-Keep a diary or journal of your weight loss with Notes*


Want to know where your calories are coming from? Need help breaking through a plateau? Our newest feature Insights helps you answer questions like these to keep you on the road to success.

Food Insights

Charts & Reports
-Calorie Chart*
-Meals Chart*
-Nutrients Chart*
-Email Reports*


Lose It! makes tracking a snap. Our platform integrates with the best health and fitness devices, trackers, and apps available (wireless scales, pedometers, workout apps, and more) to provide a truly seamless, connected experience.

Apps & Devices Supported:
-Lose It! Bluetooth Scale
-Withings Body Scale
-Fitbit Aria Body Scale
-Nike+ Fuelband
-Fitbit Tracker (One, Zip, Flex, & Classic)
-Jawbone Up
-Shine by Misfit
-Nike+ Running App
-Withings Blood Pressure Monitor
-CarePass by Aetna


In-person meetings are so last century. Access your support network from your fingertips through our social features. With Lose It!, you can connect to friends, family, and peers around the clock for the support you need, when you need it.

Peer Support Features:
-Connect with Friends
-Control Privacy
-Join Public Groups
-Join Private or Hidden Groups*
-Create Public, Private, or Hidden Groups*


We think health & fitness is more fun with others. Lose It!’s challenge platform unlocks your competitive side and helps you achieve your goals. Whether it’s weight loss, exercise, or total wellness, Lose It! offers head-to-head, team, and group-based challenges. Compete with each other or work together toward a common goal. Join a public challenge or create your own!

Challenge Type:
-Weight Loss
-Days Logged
-Fruits and Vegetables
-The Lose It! Challenge™*

Join/Create Challenges:
-Join Public
-Join Private or Hidden*
-Create Public, Private, or Hidden*

*requires premium upgrade

Join Lose It! today for free, or upgrade to our premium version to unlock even more features than our calorie calculator!

Like us on Facebook: or follow us on Twitter: @loseit.

What's New in Version 6.0.2

Logging shortcuts
Use the ‘+’ buttons right in the log view to quickly log a food to a meal. The same goes for exercise- it’s quick and easy!

Smarter Add Food
We’ve made logging food that much easier by making our Add Food view smarter about which tab should open by default. We made the meal selection view easier to read while we were at it.

Improved performance
We took a closer look at everything from startup to food logging and improved performance.

Bug Fixes
- Fixed an issue where HealthKit exercises and goal entries would be recorded at 11:59.
- Fixed an issue where the display of nearby restaurants could be invalid
- And more...


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Customer Reviews

The Beginning of the Road

This app is very powerful for a free app. It gives you tools for mapping your exercise and calorie consumption throughout every day. I am 60 pounds overweight, and I have tried various approaches toward controlling my weight. Traditional "diets" and Weight Watchers did me no good at all. Seeing a nutritionist gave me the tools I needed to hold my weight steady, but my weight stayed stuck at its present level for years. My doctor is very interested in the latest trends in nutrition and he has had me adjust my diet accordingly. However, the pounds did not just roll off. What it boils down to is just old-fashioned calorie counting, and this app excels at doing that. When you first log onto the app, it asks you for your weight and your target weight. It then computes a daily calorie goal that will result in your losing the desired amount of weight in a reasonable amount of time. There are many tools for helping you do this easily from day to day, and there is also a feature that factors in exercise. As soon as I started using the app to log my calories, I found out immediately why I had not been losing weight; I have been averse to being hungry! Well, I will soldier on, and I hope that things continue to get better!

Military Man Getting in Shape

I always put in stellar workouts, but you can not get the slim figure that you want until you have a regimented and regulated diet. I found this a little hard to do, since I really just ate what I wanted to along side my extremely busy schedule. I really just grabbed food, scarfed it down, and got back to work without giving mind to how many calories I was consuming. Do not think that you are invincible to weight gain just because you work hard and exercise every day, the diet is a big part of it too. I found this out the hard way. I am not obese, but I have a little bit of a flabby tummy that I need to shred off. With the "lose it" app, dieting is extremely easy. You just input your health info, like your height and weight, and the rate of which you want to lose excess weight, and it automatically calculates a day-to-day calorie limit for you. You log the food you eat and the exercises you do each day, and the app maps your calorie loss/gain progress. I recommend this app to anyone who wants to get in shape. You just need the INTEGRITY and DISCIPLINE to follow through with the plan. Do not get discouraged, this app makes it easy, trust me.

Lost 30#!

I love this ap! I've been using it since Aug 2014. My goal was 30# by my bday in Feb. It is now Jan & I've made my goal. This ap made it easier than anything else I've tried. I did not even do any exercises to achieve my goal. I was able to do it by entering all my food/beverage intake per day & will-power not to eat more than I recorded. Because I also have a grocery/meal planner ap, I typically know in the AM what dinner's gonna be, so I usually record that in the AM before bfast. That way I would know exactly how many calories I'd have left for lunch, or snacking.
I usually let myself "cheat" 1 day per week and eat a few hundred calories over, just to stay sane! But I kept the will-power up not to cheat beyond that. I found after ~4weeks that I would feel too full or not hungry on my "cheat" days to eat that much.
Now my husband raves about the changes 30# made. I'm the weight bow that I was when meeting him @ 20yo!
I did not do the paid-for version, but I can clearly see how that version would help if you had diabetes or cholesterol issues, etc.

Lose It! – Weight Loss Program and Calorie Counter
View In iTunes
This app is designed for both iPhone and iPad
  • Free
  • Category: Health & Fitness
  • Updated:
  • Version: 6.0.2
  • Size: 29.1 MB
  • Language: English
  • Seller:

Compatibility: Requires iOS 6.0 or later. Compatible with iPhone, iPad, and iPod touch. This app is optimized for iPhone 5.

Customer Ratings

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Top In-App Purchases

  1. year of premium features$39.99
  2. additional year of premium features$29.99
  3. Lose It! Premium$19.99