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Lose It! – Weight Loss Program and Calorie Counter

By FitNow


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The world’s most effective weight loss program just got even more fun. With Lose It! and Snap It, you have everything you need to rock your goals in one app, the easy way! Simply upload your food pic to Lose It!, and Snap It will identify the foods it sees to get you the calorie count and nutrition information in a snap. Download Lose It! and try Snap It today!
Getting started with Lose It! is easy. Simply download the app, tell us a little about yourself (or import your profile from the Health app) and we'll create a custom weight loss plan for you. Then start logging your food and exercise. There's no easier app-based weight loss program!!
Lose It! helps you set your daily budget, plus goals for nutrients (carbs, fat, protein, fiber, sugar, etc.), weight loss, exercise, blood pressure, water intake and more! You set the goals, we’ll help you with the plan to achieve them.
Lose It! offers simple, easy-to-use tools for tracking what you eat and do. Just search it, scan it, or snap it! Search for foods and exercise types in our database of over 7 million items, scan your food package with our nifty barcode scanner, or snap a pic and let Snap It [NEW] do the rest.
Want to go beyond calorie tracking to break through a weight loss plateau? Lose It! Insights help you learn more about your logs, like where your carbs and calories are coming from, plus the foods that help or hinder your progress.
Lose It! Makes fitness tracking a breeze. Connect to the best health and fitness devices, trackers, and apps available to seamlessly track calories burned from exercise, steps, and more.
In-person meetings are so last century. Access your support network from your fingertips through our social features. With Lose It!, you can connect to friends, family, and peers around the clock for the support you need, when you need it.

Introducing The How - the complete nutrition and fitness program designed to teach you how to be the healthiest version of yourself! Our comprehensive meal plan database and fitness library can be accessed directly in Lose It!
Health & fitness is more fun with friends. Unlock your competitive side and achieve your goals with Challenges in Lose It! Whether it’s weight loss, exercise, or total wellness, Lose It! offers head-to-head, team, and group-based challenges. Compete with each other or work together toward a common goal. Join a public challenge or create your own!

Some features require our premium subscription.
Join today and you'll see how easy it is!
Instagram: @loseitapp

Upgrading to Lose It! Premium is an automatically renewing, annual subscription at a regular cost of $39.99 per year.

Payment will be charged to iTunes Account at confirmation of purchase. The subscription automatically renews unless canceled at least 24-hours before the end of the subscription. Your renewal price will remain the same as your original annual subscription price.

Subscriptions may be managed and auto-renewal may be turned off by going to the user's Account Settings after purchase. Once you've purchased a subscription, no refund will be provided for any unused portion of the subcription.

Please see for our privacy policy and for our full terms of service.

What's New in Version 7.2.8

Fix a crash when adding a previous meal to a recipe

Customer Reviews

Great app for losing weight but.....

I really love this app! It really helps you lose weight and be aware of how many calories you are consuming. I also love that it syncs with my Fitbit and gives me calorie bonuses for exercising and being more active. It really motivates me to move. The only issue I'm having is the big difference it has with calorie counts for the exact same thing. I found this numerous times and had to go to a nutritional website to find the right count which sometimes has been off by 100s of calories ( a big deal when you are counting calories) I have also had numerous items scan at the completely wrong food or have very different calorie counts even when when I scan, so pay attention. If it wasn't for those issues I would have given 5 stars, all in all a great App

Awesomely Fantastic Great App!!!

I can't believe this app is free! I noticed it on the Apple commercial ran during American Idol and was curious to check it out.
Boy, am I glad I did! I love this App. I love the calorie budget approach. Since my iPhone is always with me, I use it the same way I use my wallet. I can't spend more money than I actually have with me. So, that's how I treat my daily "calorie budget".
I've completed my 1st week and lost 4.5 lbs
Great user interface that gets better with time since everything you log is saved in the app and can be used for future use when you eat those items again. Nicely designed graphs that keep me motivated to stay within my budget and feel great seeing progress.
Thank you for a must keep front page App!!!

Great app for weight loss

I've been using this app for less than a month now and I'm down 16+ lb. Logging your weight and caloric intake is easy and arranged logically. The suggested daily caloric intake is based on your current weight and gradually decreases as you lose weight. The database of food appears to be very good - I've found all the foods and brands I've eaten, but if there's something not in there, you can create and share it. The weight chart makes it easy to see your progress, and the app presents you with congratulatory awards as you reach various milestones. The in-app advertising on the free version is not obnoxious, but I would like to see a midrange, one-time-cost paid version that doesn't require an annual subscription. All in all a great app!

Lose It! – Weight Loss Program and Calorie Counter
View in iTunes
This app is designed for both iPhone and iPad
Offers iMessage App for iOS
Offers Apple Watch App for iPhone
  • Free
  • Category: Health & Fitness
  • Updated:
  • Version: 7.2.8
  • Size: 119 MB
  • Apple Watch: Yes
  • Language: English
  • Seller:

Compatibility: Requires iOS 8.0 or later. Compatible with iPhone, iPad, and iPod touch.

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Top In-App Purchases

  1. Lose It! Premium$29.99
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  10. Lose It! Premium Features$39.99