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Lose It! – Calorie Counter and Weight Loss Tracker

By FitNow


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Lose It! is the world’s most fun and effective weight loss program! Simply download the app, set your goal, and track the foods you love to lose weight. It’s simple: You use it, you lose it.

Now featuring embodyDNA: personalized, DNA-based insights to help you learn which foods, drinks and activities could activate your weight loss and optimize everyday living. Get your results right in the Lose It! app on your iOS device!


“Helped me lose 20 pounds and be accountable for my food intake and exercise. Highly recommend.” - App Store Review

“Amazing! This app is brilliant for weight loss and logging food. I'm able to scan all barcodes which makes it so easy.” - App Store Review

“Honestly, I never realized how easy it was to motivate myself... Feels good to feel good, man.” - App Store Review

-50 million: pounds Lose It! members have lost (and counting). We’ve got this DOWN.
-10 million: items in our searchable, comprehensive, international food and exercise database
-30 million: journeys started by downloading Lose It!
-74.7%: percentage of people that achieved clinically significant weight loss using Lose It! (NIH study, 2016)
-3 days: average number of days members track to see a weight loss
-25+: macronutrient and health goals to choose from

Lose It! uses the proven principles of calorie tracking to help you succeed. It’s easy to get started: enter your profile details and goal weight, and we’ll calculate the daily calorie budget best for you. Next, just track your food, weight, and activity and get ready to rock your goals! There’s no easier app-based weight loss program.

-Search our database or use our Barcode Scanner to easily scan in foods you’ve eaten.
-Log food by simply taking a photo! Snap It is a feature within Lose It! that makes food tracking as easy as taking a picture. Your dreams, answered (Snap It, 2016 CES Innovation Award Winner).
-Track more than just calories with macronutrient, water, health, and body measurement goals.
-Connect trackers, apps, & devices like Fitbit trackers, Misfit trackers, Fitbit scales, Withings scales, Healthkit, and more.
-With embodyDNA, get personalized, DNA-based insights and recommendations to take your weight loss efforts to the next level.
-Step up your game with fun weight loss, fruit/veggie, and exercise challenges. Create your own private challenge with friends, or join a public challenge for serious motivation!
-How big is a serving of cheese? Get guidance using our Serving Size Guide, designed to help estimate portions and create a more mindful eating experience.
-Stay on track with Meal Targets, which calculates suggested calories per meal based on your plan to encourage more confident meal choices.
-Plan ahead with Meal Planning. You can even customize your meal and snack names for more accurate records (Second breakfast, anyone?).
-Do high fat breakfasts keep you on track? Learn about your habits with our exclusive personal Insights and Patterns to identify what’s helping (or hindering) your progress.

-Little team, BIG impact. We’re a small team of about 20 people, working hard every day to help you succeed.
-It’s all for you: Lose It!’s mission is to mobilize the world to achieve a healthy weight.
-Founded in 2008, Lose It! is headquartered in Boston, MA. It is currently available on iOS, Android, Apple watch and web.

Download Lose It! today, and you’ll see how easy it is to get started!

*Lose It! basic is free, but you can upgrade to Premium to unlock awesome additional features. Premium members report 3x the weight loss of free members.

What's New in Version 9.0

Guys, we’re doing something BIG. Now featuring embodyDNA, powered by Helix: personalized, DNA-based insights to help you learn which foods, drinks and activities could activate your weight loss and optimize everyday living. Lose It! is proud to be a part of Helix’s revolutionary genetic testing marketplace. Learn more at!

In every release, our trusty team fixes pesky bugs and makes improvements that help you enter foods quickly and reach your goals like a champ. You’ve got this!
Note: In the coming weeks, certain apps and devices will require Premium to stay directly connected to Lose It!. Visit for information on your connected devices.

Happy tracking!

Customer Reviews

I love lose it...

I lost 50 lbs with the help of lose it 2 years back. Its not fancy but it has everything I need to monitor my nutritional intake, and not just for weight loss. I also like to monitor my fiber, protein, salt and fat.
I've recently put on a few pounds and I've put this app back to work with great success. It really puts things in perspective when I stray off the healthy eating track. I can confess my food sins and usually I find that what I ate didn't completely ruin my diet. I can see where to make up for it in the future and where I can indulge and not feel guilty.

good luck!

Love it! But I'd rather call it ridit!

I don't like lose it as the first thing I do when I lose something is look for it! As I wish to never look for these pounds again I call it ridit! As got rid of the weight! I love how easy it is to track my food scanning, finding or entering myself! Plus hooked to my old Fitbit so records my sleep - plus hooked to my Apple Watch so my steps & exercise goes right into the data. I've gotten rid of 27.5 pounds and it's been fairly easy with tracking. I can check to see if I'm getting enough fiber or protein etc. I say yes get loseit!

Even Premium is limited

The good: I can track my food and fluid intake, and my exercise. I can add my own recipes.
The bad: The app will display some interesting new recipes, but there is no way to add them to my own foods or recipes. I have spent nearly an hour searching for a way to do this, but cannot find it. I have searched the app and searched on the web interface. Also, on the web interface, you cannot see those recipes.
The really bad: There is no support. There is an FAQ page, but it consists entirely of questions that have been asked and answered by users. Nothing from the developers at all. I have searched for this, too. It does not exist. The documentation is non-existent.

Lose It! – Calorie Counter and Weight Loss Tracker
View in iTunes
This app is designed for both iPhone and iPad
Offers iMessage App for iOS
Offers Apple Watch App for iPhone
  • Free
  • Category: Health & Fitness
  • Updated:
  • Version: 9.0
  • Size: 186 MB
  • Apple Watch: Yes
  • Language: English
  • Seller:

Compatibility: Requires iOS 8.0 or later. Compatible with iPhone, iPad, and iPod touch.

Customer Ratings

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Top In-App Purchases

  1. Lose It! Premium$39.99
  2. Lose It! Premium$29.99
  3. year of premium features$39.99
  4. Lose It! Premium$19.99
  5. additional year of premium features$29.99
  6. Lose It! Premium$4.99
  7. Lose It! Premium$19.99
  8. Lose It! Premium Features$9.99
  9. Lose It! Premium Features$39.99
  10. Lose It! Premium Features$39.99