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Lose It! – Weight Loss Program and Calorie Counter

By FitNow


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The world’s most effective weight loss program just got even more fun. With Lose It! and Snap It, you have everything you need to rock your goals in one app, the easy way! Simply upload your food pic to Lose It!, and Snap It will identify the foods it sees to get you the calorie count and nutrition information in a snap. Download Lose It! and try Snap It today!
Getting started with Lose It! is easy. Simply download the app, tell us a little about yourself (or import your profile from the Health app) and we'll create a custom weight loss plan for you. Then start logging your food and exercise. There's no easier app-based weight loss program!!
Lose It! helps you set your daily budget, plus goals for nutrients (carbs, fat, protein, fiber, sugar, etc.), weight loss, exercise, blood pressure, water intake and more! You set the goals, we’ll help you with the plan to achieve them.
Lose It! offers simple, easy-to-use tools for tracking what you eat and do. Just search it, scan it, or snap it! Search for foods and exercise types in our database of over 7 million items, scan your food package with our nifty barcode scanner, or snap a pic and let Snap It [NEW] do the rest.
Want to go beyond calorie tracking to break through a weight loss plateau? Lose It! Insights help you learn more about your logs, like where your carbs and calories are coming from, plus the foods that help or hinder your progress.
Lose It! Makes fitness tracking a breeze. Connect to the best health and fitness devices, trackers, and apps available to seamlessly track calories burned from exercise, steps, and more.
In-person meetings are so last century. Access your support network from your fingertips through our social features. With Lose It!, you can connect to friends, family, and peers around the clock for the support you need, when you need it.

Introducing The How - the complete nutrition and fitness program designed to teach you how to be the healthiest version of yourself! Our comprehensive meal plan database and fitness library can be accessed directly in Lose It!
Health & fitness is more fun with friends. Unlock your competitive side and achieve your goals with Challenges in Lose It! Whether it’s weight loss, exercise, or total wellness, Lose It! offers head-to-head, team, and group-based challenges. Compete with each other or work together toward a common goal. Join a public challenge or create your own!

Some features require our premium subscription.
Join today and you'll see how easy it is!
Instagram: @loseitapp

Upgrading to Lose It! Premium is an automatically renewing, annual subscription at a regular cost of $39.99 per year.

Payment will be charged to iTunes Account at confirmation of purchase. The subscription automatically renews unless canceled at least 24-hours before the end of the subscription. Your renewal price will remain the same as your original annual subscription price.

Subscriptions may be managed and auto-renewal may be turned off by going to the user's Account Settings after purchase. Once you've purchased a subscription, no refund will be provided for any unused portion of the subcription.

Please see for our privacy policy and for our full terms of service.

What's New in Version 7.1.12

Fixed up some features for you, ’cause you’ve got a friend in us. To connect with your buddies, tap the middle tab > + button > Add Friend. Outdated profile pic? Swap out your selfie by tapping the Me tab > pencil icon (top right) > Change Profile Picture. Did we just become best friends? YEP!

Customer Reviews

Close to being great

And the improvements keep coming making this a better and better app. First of all, it is still heads above Weight Watchers from a price perspective. The total annual membership is but a fraction of WW's. I also think keeping up with calories is no harder than keeping up with points.
So what improvements have been made? The list of foods available is considerably more than before, even restaurants and supermarkets.
Does it work though? Yes, I achieved my goal of 25# this past week, and now look forward to tracking my weight from a maintenance perspective so that the old patterns of yo-yoing won't come back. My weight loss was partially medical from a stomach problem. I ended up down 50# and looking like a scarecrow. Once I could eat again, I ate too much and 35#'s came back, quickly. Now my appetite has curbed and the gain stopped. A slow but steady weight loss has begun again with a net 5# loss to show for it. I am aiming for a total 25# loss this time and the log in reminders keep me motivated. Finding the foods I'm eating is much easier along with options for estimating portions.
Lose It-I love it!

Love it!

I bought the premium version so that I can keep track of my measurements and have other nice added features and it was well worth the money. I've lost over 20 pounds since buying it. I've lost weight on my own before, but this app just helps keep me more aware of what exactly I'm putting into my body and I can look back and see how what I ate effected me.
My only two criticisms are that to keep track of water intake you have to add it like it's a food and there's no specific place for it. Also, when you exercise (there aren't many options to pick from without creating your own) it adds the calories you burned exercising to your daily allotted amount of calories. This is silly to me because the whole point of exercising when losing weight is to create a deficit. This could be one thing that only bothers me though.

Overall, whether you upgrade to premium or not, this is the best app I've used for food/exercise tracking (and I have tried at least 10)

I "lost it" over this app

Thought it was great. It would probably be better if I bought Premium but I'm a college student who can't afford the expenses of Premium among my other financial obligations. That being said, the app includes a variety of excellent features including the food barcode scan, which helps me accurately keep track of my macros based on the actual item. My only issue was finding foods on the app database, since app users can create foods to add to the list, there was occasionally too many options for a single category of food (for example: ground chicken or fast foods), all of which differed in specific nutrients even though they were all the same item. That aside, I found the app very useful and intend to eventually purchase Premium to allow me to use all the features of the app, unless I chose to buy a different app entirely which is also possible. I have only begun to explore my options about food calculator apps such as this one and may want to test more.

Lose It! – Weight Loss Program and Calorie Counter
View in iTunes
This app is designed for both iPhone and iPad
Offers iMessage App for iOS
Offers Apple Watch App for iPhone
  • Free
  • Category: Health & Fitness
  • Updated:
  • Version: 7.1.12
  • Size: 118 MB
  • Apple Watch: Yes
  • Language: English
  • Seller:

Compatibility: Requires iOS 8.0 or later. Compatible with iPhone, iPad, and iPod touch.

Customer Ratings

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