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The Reason

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Discovered through Fame Academy, the BBC's ill-fated and little-watched answer to Pop Idol, soul singer Lemar has gone on to surpass the longevity of most of his more highly publicized talent show counterparts over an impressively consistent five-year career. But while comparisons to the likes of Al Green and Sam Cooke certainly helped to distance him from his less than credible beginnings, his brand of retro-soul, which sounded so fresh on 2003 debut Dedicated, has started to appear a little stale, especially when compared to the inventive club-friendly output of Chris Brown and Ne-Yo. Indeed, even Craig David stepped outside of his acoustic-based comfort zone to produce a few dancefloor-fillers for his recent Greatest Hits retrospective. But following the disappointing sales of his derivative '60s soul pastiche The Truth About Love, the Brit and MOBO Award-winner has opted for something a little more contemporary for his fourth studio album, The Reason. Recorded in Miami, Los Angeles, and Sweden with a hotshot team of producers including Soulshock & Karlin (Beyoncé), Salaam Remi (Britney Spears), and Jim Jonsin (Nelly), it's undoubtedly a more concerted effort to halt the worrying career slide that saw his previous single, "Tick Tock," scrape in at a lowly number 45. But rather than panicking and overloading its ten tracks with processed beats and Hi-NRG trance riffs, The Reason wisely plays it more subtle, bridging the gap between his old-fashioned previous output and a more modern electro-focused sound. So for every shimmering synth-led R&B number ("If She Knew"), there's an authentic attempt at Marvin Gaye-esque soul ("Not What You Say"), and for every Usher-inspired slow jam ("Wait Forever"), there's a crack at Little Richard-style bluesy jazz-pop ("Heartbreaker"). While The Reason's lack of originality still leaves Lemar searching for a full body of work that lives up to the standards of his vocal talents, its blend of old school and new school is a marked improvement on his previous vintage soulman routine, which should help to reverse his decreasing chart fortunes. ~ Jon O'Brien, Rovi


Nacido(a): 04 de abril de 1978 en Tottenham, London, England

Género: R&B/Soul

Años de actividad: '00s, '10s

It took eight long years of solidifying his sultry vocals and songwriting before London R&B artist Lemar could get his first record deal. The BMG Records deal only produced one single, "Got Me Saying (Ooh)," before it was rescinded. Nonetheless, Lemar's climb to fame commenced with his successful run on the U.K. reality TV show Fame Academy, where he won third place in 2002. His laudable performance earned him a prosperous contract with Sony Records that, within the first three years of his recording...
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The Reason, Lemar
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  • USD 9.90
  • Géneros: R&B/Soul, Música
  • Publicado: 21/11/2008

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