SeedSeller Radio Rod Osthus

Sales reps don’t bet money when gambling in their territory, they bet customers. And like casino gambling, they almost always lose. Most seed reps don’t realize that customers are their sales force. Customers are the reason every seed seller succeeds or fails. Yet, those customers are so often lost because seed reps gamble with theirContinue Reading

“Not doing more than the average is what keeps the average down.” – William Winans If you really think about it, this quote makes perfect sense. People are only expected to do as much as the average person. As long as they don’t fall below average, they will continue to keep their jobs. Think aboutContinue Reading

You know, something happens to more than half of the men and women in the United States when they hit their late 30’s and early 40’s…. …It’s called a midlife crisis, and it’s a result of these aging adults wanting to hold onto their youth. As they age, they want to remain attractive, be noticedContinue Reading

The act of confirming orders is an outdated strategy because it asks customers to confirm any changes they want to make to their order or cropping plan. So, what’s wrong with that?  Well, farmers are being overwhelmed with new information and people calling on them to try to sell them something. They can’t keep upContinue Reading

It’s that time of year. The time when you and your customers become anxious for harvest to begin. In fact, harvest is already underway in parts of our growing area. Maybe it has already started in your territory too. Knowing what crops have been subjected to this year and how impactful the 1000 variables haveContinue Reading

Our guest this month on the SeedSeller Academy podcast, is Matt Fenske, CEO and owner of Millborn Seeds in Brookings, South Dakota. Matt and his wife, Jody, purchased the fast-growing company from Clint Johnson approximately three years ago. In this episode, Matt talks about his early years in the seed business, where he found himself in salesContinue Reading