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What Time Is It?

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Crispy, clean and perfectly synchronised, What Time Is It? exemplifies The Time’s singular vision of Minneapolis funk. Prince produced and his fingerprints are all over the music, but “Wild and Loose” and “The Walk” are obviously the handiwork of an experienced band. Led by Morris Day, the quintet’s space-age interpretation of Motown showmanship coalesces on “Onedayi’mgonnabesomebody”. While “Gigolos Get Lonely Too” is a swooning, sassy slow jam, “777-9311” is the showstopper. Its impulsive polyrhythms are so tightly interlocked that listening to it is like peeking inside a Swiss watch.


Formed: 1981 in Minneapolis, MN

Genre: R&B/Soul

Years Active: '80s, '90s, '00s

From their origins as Prince's first pet project to their self-produced funk-rock oeuvre, the Time has been a fascinating and outrageous congregation. Vocalist Morris Day infused his cocky, swaggering personality into dance hits that would make Rufus Thomas envious, and, unlike most of the competition, the band managed to do something unique with Prince's genre-busting innovations. The Time temporarily disbanded in the late '80s, with Day going on to a solo career, Jesse Johnson crafting two dazzling...
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What Time Is It?, The Time
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