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The High Road

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Album Review

Released when she was just 13 years old, vocalist Jojo's 2004 eponymous debut was a bona fide hit album and garnered the young pop star a legion of equally youthful fans, as well as lead roles in two films, including the 2006 comedy RV alongside Robin Williams. To say that the release of her 2006 sophomore effort, The High Road, finds Jojo on the cusp of superstardom is a bit of an understatement. Featuring production and songs by such in demand hitmakers as Swizz Beatz, Soulshock, and Scott Storch — the man who made Paris Hilton sound good — it should come as little surprise that The High Road is a commercially oriented, radio-friendly contemporary pop-R&B album. What may be a surprise is that it is really, really good. These are well-written, catchy pop songs with a healthy dose of hip-hop rhythm that serve as solid launching pads for Jojo's superb vocal abilities. Coming off as a kind of urbanized Jennifer Aniston with the chops of Beyoncé, Jojo is an assured and likeable performer who can somehow embody the yin-yang persona of a suburban cheerleader slinging hip-hop attitude, as she does in the video for the ridiculously overwrought and utterly addictive lead-off single, "Too Little Too Late." It also helps that she's matured just enough so that her somewhat sexy persona makes a bit more sense now than it did in 2004, and she easily sells the cheeky and raw dance-funk of such tracks as "This Time" and "The Way You Do Me." However, it's the blissfully melodic ballads and mid-tempo anthems that make the biggest impression here. Cuts such as the gorgeous and dreamy "Like That" and "Anything," with its unexpectedly hip sampling of Toto's "Africa," make for gleefully enjoyable guilty pleasures. Similarly, "Good Ol'" is the best summer anthem ever to see release in the fall, and "'Comin' for You" smartly borrows some of Kelly Clarkson's rock energy. While Jojo may not be taking a career road less traveled, The High Road does make time for some surprising and memorable pit stops along the way.

Customer Reviews

this rox

this is unlike her other songs, this one is great, i think the best one is "too little too late" but when is the film clips going to come out? i really like seeing them.

The High Road

I like jojo's album it really shows how strong her voice is. Anything, Too little,too late & Let it rain are the best but the whole album is teriffic & worth the money. Go jojo!

Awesome yet again by JoJo

JoJo is young yet she has excelled in her music yet again, Album two is better than the first and has really shown how much she has changed as a person! A must have!!!

Biography

Born: 20 December 1990 in Boston, MA

Genre: Pop

Years Active: '90s, '00s, '10s

Growing up on the outskirts of Boston, MA, JoJo listened and learned as her mother practiced hymns. She started singing by imitating her mother, but quickly put her own spin on everything from nursery rhymes to pop tunes. An ad in the paper announcing open auditions for the television show Kids Say the Darndest Things: On the Road in Boston lead to the young singer wowing the audience along with the show's host, Bill Cosby, and eventually led to a phone call from Oprah Winfrey offering Jojo a spot...
Full Bio
The High Road, JoJo
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