Gucci’s fourth album (his first on a major label) is full of dark but playful productions and charismatic rhymes in the rising East Atlanta trap hero’s commanding drawl—plus lots of “Yyyyeeeah” ad libs. He’s at his best with Zaytoven, whose futuristic synths and slow, pounding percussion create the perfect backdrop for Gucci’s half-time raps on “Bird Flu”. “I count a hundred gran, den I ate sum cereal,” he spits on the spacey, trunk-rattling “I’m Cool”, a perfect encapsulation of his seemingly effortless appeal.