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In a Major Way

E-40

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Album Review

One of E-40's best albums — and along with Tha Hall of Game (1996), perhaps his best overall — In a Major Way features the Bay Area rapper early in his career, when he was at his most inspired and focused. His previous solo releases (Federal, 1993; The Mail Man, 1993), as well as his work with the Click (Down and Dirty, 1994), had been formative and low-budget, released independently by his Sick Wid' It label in association with a regional distributor. Sure, some of that prior work was great, particularly The Mail Man and its breakout hit, "Captain Save a Hoe," but none of it compares to In a Major Way in terms of scale and consistency. Over the course of 16 tracks, E-40 collaborates with his Sick Wid' It stable of producers (Studio Ton, Mike Mosley, Sam Bostic) and rappers (B-Legit, Suga T, Celly Cel), along with outside talent. Newcomer Funk Daddy produces three tracks, including the standout "Sideways," while up-and-coming Bay Area rappers 2Pac, Mac Mall, and Spice 1 team up for another standout, "Dusted 'n' Disgusted." Besides these two standouts, highlights of In a Major Way include a pair of hit singles ("1-Luv," "Sprinkle Me") that broke into the Billboard Hot 100, plus "Da Bumble." In a Major Way does have its shortcomings, chief among them the production, which still sounds low-budget, if improved from prior releases. E-40 made the most of what he had to work with at the time, though, and for a mostly in-house album, In a Major Way is an impressive showcase of the talent at hand. E-40's raps would improve over the years, as would his production stable and his recording budget, yet few albums in his catalog rival In a Major Way, which track-for-track is remarkably solid and thoroughly entertaining.

Biography

Born: 15 November 1967 in Vallejo, CA

Genre: Hip-Hop/Rap

Years Active: '90s, '00s, '10s

Synonymous with Bay Area rap, E-40 garnered a regional following, and eventually a national one, with his flamboyant raps, while his entrepreneurial spirit, embodied by his homegrown record label, Sick Wid' It Records, did much to cultivate a flourishing rap scene to the east of San Francisco Bay, in communities such as Oakland and his native Vallejo. Along with Too Short, Spice 1, and Ant Banks, E-40 was among the first Bay Area rappers to sign to a major label, penning a deal with Jive Records...
Full Bio
In a Major Way, E-40
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