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Becoming i

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Album Review

With the departure of guitarist Brian Arthur to join Goldfinger, and with its back against the wall due to disappointing sales of its Healing album, Unloco hit the studios with a new guitarist and a damn-the-torpedoes attitude for Becoming I. The results are a more focused and aggressive sound, owing in large part to the depth and technical assurance exhibited by new guitarist Marc Serrano. There's more muscle as well in Joey Duenas' vocals, which span the gap from angst balladry on "Watching Me Slip" to mutant, gravelly catharsis on "Making Me Hate You" and back to an unexpected sensitivity on "Texas," with its un-Unloco acoustic guitar/cello sample arrangement. Aside from that track, their lyrics focus as much as ever on self-pity, worthlessness, and extreme annoyance, and their style continues to conform to post-metal conventions. But the band's sharper performance and dabbling in electronic atmospherics suggest this is the lineup that could give Unloco the aboveground exposure that had previously eluded its grasp. ~ Robert L. Doerschuk, Rovi

Customer Reviews

Something I Did Not Expect...

I picked up this album not expecting anything special. I'd heard the song "Bruises" on the radio before, and I really liked it, so I went down to the store and bought the album. Wow. This is alternate rock at its best, without the try hard pop rock feel to it. This is raw, powerful music, with every song leading you deeper into the album each time you listen to it. The album starts with a crunching opener, and the growling lead guitar starting almost straight away, booming powerfully and relentlessly. The lead singer may not have the best voice, but his voice just works with the songs, and he never stops. On and on, song after song, his story is told. And he does it with such conviction. The album continues, with the softer "Failure"...just one of the many real life songs on this album. This is material that is thought provoking, emotional, and truthful; Unloco have not held back. The album just rocks on relentless, song after song. From the heavy grunge styled "Bruises", to the thought provoking "Watching Me Slip". The band crashes on with each song, and it just gets harder and harder to turn off. Unloco have really done a great job here. The album has songs for everyone. Unloco have taken a piece of themselves and put it into their music here. This is music as it should be. Powerful, meaningful, relentless.


Formed: 2000

Genre: Rock

Years Active: '00s

The Austin, TX, alt-metal outfit Ünloco is comprised of Joey Duenas (vocals), Brian Arthur (guitar), Victor Escareno (bass), and Peter Navarette (drums). Together since summer 2000, this Latin four-piece initially formed from the brainstorm of Duenas. Duenas, who is a big fan of Goldfinger, was in quest of the band's autograph, but slipped guitarist Charlie Paulson a rough demo cut of Ünloco's debut. The rest is history, for Ünloco inked a deal with Maverick and issued a self-titled debut in spring...
Full Bio
Becoming i, Unloco
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