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When It Was Now

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Album Review

Atlas Genius first came to attention with "Trojans," and it's easy to hear why this song — which the band recorded in their own studio — became a hit: it's glossy but earnest, pairing a familiar-sounding melody with subtly changing guitars and keyboards that weave in and out between Keith Jeffery's vocals. "Trojans" is also the best song on Atlas Genius' full-length debut When It Was Now, largely because its songwriting is so direct and intimate. That strength sets them apart from many of their contemporaries, who helped make the mix of chugging guitars and sparkling synths nigh-on ubiquitous by the time When It Was Now arrived. At times, the band's fondness for keyboards suggests a more macho Phoenix or a less arty Gotye, but the anthemic, heartfelt thrust to songs such as "If So" and the title track puts them closer to Kings of Leon or even the Killers (minus the fanciful tangents that band takes). There might even be some arena rock deep in their music's DNA; the chorus on the prior single "Through the Glass" could easily fill a stadium. While Atlas Genius throw in a few musical twists here and there, like the bubbly synth intro to "On a Day," their focus is on getting their songs across in the biggest way possible. When the writing doesn't match the standard set by the strongest songs, the album lags a little, and sometimes it's hard to tell whether Atlas Genius is a stylish band with a heartfelt undercurrent or a straightforward one gussied up with fashionable sonics. Either way, When It Was Now is a solid debut that proves "Trojans" wasn't a fluke.

Customer Reviews

Awesome debut

Great sound from an original band from the land down under. Saw these guys in some of their early shows - brilliant live. Will be a household name before too long.

Great Album!

At last... Genius

WHY ARE YOU SETTING THE DATE BACK

I have been waiting for to long for this album so you go and set i back another 2 weeks…. -.-

Biography

Genre: Alternative

Years Active: '10s

Another example of how influential blogs can be in a band's career, sharp-edged Australian indie rockers Atlas Genius experienced a massive surge in their popularity when their song "Trojans" was featured by the site Neon Gold, resulting in offers from record labels and over 45,000 downloads in the U.S. alone before they even signed a deal. Hailing from Adelaide, South Australia, Atlas Genius were the brainchild of the Jeffery brothers — vocalist/guitarist Keith, bassist Steven, and drummer...
Full Bio
When It Was Now, Atlas Genius
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