iPhone Screenshots



Run & Rule - bringing healthy competition to a whole new level.

The beauty of Run & Rule is that it can be used by ANYONE at any fitness level. All you need is a little competitive streak.

It's not about how fast you go
One of the best things about Run & Rule is you don’t have to be an elite athlete to use it. It's not about how fast you run, or how many k's you rack up - it's all about moving regularly. Even just walking around your block once a day will make you a Ruler!

All you have to do is complete a loop when you walk, run or cycle, which means you will then virtually own, or ‘Rule’ that land. Regular exercise will increase the strength of your Rule, while slacking off will make you vulnerable to attack from neighbours.

Run & Rule is the first fitness app to include REAL gaming elements, meaning you’ll stay motivated for longer and achieve your goals faster. Yes, we have competitions, but we go a step further (pun intended). Run & Rule allows you to own territory, strategise on how to gain more ground, defend your Rule, build your strength, collect coins and progress through levels. All while you kick some serious personal health and fitness goals.

Start the app when you start your exercise. Do a loop. And bam! You Rule. This loop is now your virtual territory.

Keep track of your Rules and your foes. The more active you are in your Rule, the stronger it becomes.

Don’t slack off! The countdown clock on your block will make sure you move it before you lose it and keep your Rule strong.

Need a little motivation? Run & Rule Achievements, points and coins are a virtual high-five to spur you along and help you protect the Rule you hold.

Get instant notification when someone is trying to take over your Rule. Get back out and defend your territory!

Join forces
Connect to your friends to create groups to increase your Rule capabilities.

Connect your HealthKit or Fitbit to track your daily steps.

We have developed the very first Virtual Activity fitness tracking app. You can now track your treadmill exercises and assign the steps taken to a Rule. Take over a Rule in a different suburb, city or even state.

"We're on a mission to create real behaviour change in the everyday person, by gamifying their every day exercise." The Founders.

• Using gaming elements to keep people motivated
• Creating rivalry in every neighbourhood
• Making exercise fun
• Rewarding individual achievements
• Tackling the obesity epidemic
• Fighting obesity-related diseases

*Continued use of GPS running in the background can dramatically decrease battery life.

What's New

Version 3.2.1

Not doing a loop? You can now do virtual a virtual activity and have the steps taken applied to your (or your enemy) Rule.

Ratings and Reviews

free or not? ,

Interstate competition

This is the most fun I had exercising in a long time. Being able to compete against family and friends that live in another state is great. The only problem is they can take over my rule in my area too!


D&D IS Pty Ltd
69.5 MB
Health & Fitness
Requires iOS 9.0 or later. Compatible with iPhone and iPod touch.
Age Rating
Rated 4+
This app may use your location even when it isn't open, which can decrease battery life.
© 2017 Run & Rule
In-App Purchases
  1. Extra strength x 5 $1.49


  • Family Sharing

    Up to six family members will be able to use this app with Family Sharing enabled.

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