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Wiggle helps you browse and buy the latest cycling, running and swimming products with the app that loves sport as much as you do! Browse our online store with brands such as Adidas, Shimano, Alé, Castelli and many more.

The Wiggle team are sports nuts and they’re eager to share their knowledge to make sure you find the right product for you, which is why technical support and excellent customer service comes first.

With brands such as dhb, Verenti and Felt, Wiggle deal directly with manufacturers, customising and shaping the features and specifications ensuring that the product you buy is exactly what you want.

Shopping with the Wiggle app brings you all the mountain bikes, running shoes, clothing and sports kit that you could possibly ever need!

Activity in the great outdoors can be enjoyed by everyone and Wiggle’s aim is to give as many people as possible the choice to access cycling, sports and experience the joy of sport. If you want to run, swim or get on your bike and get fit, Wiggle has the kit, components and clothing you need to get started…

Triathlon is a demanding sport so whether you’re a seasoned pro or just starting out, you’ll find everything you need at Wiggle. To participate in a triathlon you’ll have a solid swim, cycle and run training schedule and you can find all the running kit, shoes, bike components and clothing you need at Wiggle. Shopping with the Wiggle store, you can browse and buy everything you need to get mentally and physically prepped for your event.


- Browse and shop our superb range of sports products from running shoes, mountain bikes, components, clothing and everything in-between

- Get information about exclusive events, promotions and offers

- Manage your wishlist to keep track of all your favourite stuff

- Easy links to other Wiggle services including Buyers’ Guides and nutrition advice

- Search the Wiggle product catalogue

- Order your stuff quickly and easily with saved account details

- Track your Wiggle orders

- Easy navigation to search and book Wiggle events across the UK

- Access to cycle guides, choose the mountain bike that’s perfect for you

- Access to cycle insurance and legal services

- Started shopping on our website? Simply log in and continue on the App

Wiggle has always believed in being the kind of online sports store that we’d want to deal with if we were you. You have our absolute commitment as fellow active sports enthusiasts that you’ll be satisfied with your Wiggle experience. So what are you waiting for, get your running shoes on and download the Wiggle app now!

We offer free standard delivery to all of the UK on almost every product, as long as your total basket value is greater than £20. Orders less than £20 will incur a £1.99 delivery charge (UK)

Please note that certain large item such as mountain bikes, frames, certain components and turbo trainers may incur a small additional charge for remote parts of the British Isles.

Available in UK, USA, Australia, New Zealand, France, Spain, Germany, Japan, Holland, Italy, China and Sweden.

Remember, if you’re a gold or platinum customer, make sure you’re logged in to see your discount.

Ready. Set. Go download the Wiggle App and start shopping now.

• TriSports – Best Online Retailer of the Year 2016

• Running Awards - Best Online Retailer 2015, 2016

• Runner’s World - Best Retailer 2016

• 2015 Total Women’s Cycling Awards - Clothing Brand of the Year (dhb)

If you would like more information, to stay up to date with the latest news or just want to get in touch follow us on twitter @wigglebikeshop, Facebook or Instagram

What's New

Version 2.5

We've been busy improving the app, so now the menu and categories have been updated to make for a smoother and more enjoyable shopping experience.

Love our app? Rate us. Your feedback keeps the Wiggle wheels turning.

Ratings and Reviews

4.6 out of 5
1.3K Ratings
1.3K Ratings

Getting better


Becoming less clunky and the app now aligns with the desktop site with cart contents, wish lists etc. before was all over the shop with uk and Australia settings. Have fixed it up a bit. Little bit of work to go but much better now.

Mr Jake


Made small orders here and there, live in Melbourne. Never had problems so far, touch wood. Brands are brands, you know and tried and like. Wiggle are super reliable and have great range on cycle/outdoor gear!

Good but not yet optimal


The Wiggle App’s a great addition but it’s not yet optimised for Australia purchases. Seems to keep defaulting to UK and showing me items (e.g. bike cleaning fluid etc.) that I can subsequently buy when I switch location to Oz 👎.


Wiggle Ltd
56 MB
Requires iOS 9.0 or later. Compatible with iPhone, iPad and iPod touch.
English, Dutch, French, German, Italian, Japanese, Simplified Chinese, Spanish, Swedish
Age Rating
Rated 4+
© 2018 Wiggle Ltd


  • Family Sharing

    Up to six family members will be able to use this app with Family Sharing enabled.

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