Secrets of a PR and Publicity Pro: Media Training Strategies (Unabridged)
by Mark Thomas Aiston
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Do you crave free media publicity? Learn how to identify a story idea about your business, and then promote that idea to the media for publicity. Every business owner dreams of free media publicity, and why not. After all, a story on the nightly news service promoting one of your new products or services is far more credible than a paid commercial. And it's free. You'll also learn how the media works, how a reporter thinks how a newsroom operates, how to build relationships with reporters, how to write a news release, how to set up a media conference, as well as tips and strategies for when you appear on camera. Mark Aiston bio: Mark is a television host in Adelaide Australia. he has worked with the the ABC and the Ten Network as well as with the Australian Radio Network. Please note: You will a receive an accompanying PDF file when you download this book.