ACCI Memorial Paper: The Scholarly Legacy of E. Scott Maynes.
Journal of Consumer Affairs, 2010, Spring, 44, 1
Journal of Consumer Affairs
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This paper honors E. Scott Maynes, who died on June 24, 2007 and had been a professor emeritus in the Department of Policy Analysis and Management at Cornell University. The paper describes Scott's scholarly legacy in research, highlighting four areas: survey research methods, research using data from Surveys of Consumer Finances, Scott's studies of local consumer markets, and two significant books Scott Maynes authored. The author of this memorial paper concludes that Scott's scholarly legacy is neither a new theory nor a new statistical technique but the importance of vision, passion, perseverance, commitment, and creativity for the applied social science researcher. **********
- Category: Marketing & Sales
- Published: 22 March 2010
- Publisher: American Council on Consumer Interests
- Seller: The Gale Group, Inc.
- Print Length: 20 Pages
- Language: English