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Blockchain Loyalty: Disrupting Loyalty And Reinventing Marketing Using Cryptocurrencies. 1st Edition

This book can be downloaded and read in Apple Books on your Mac or iOS device.

Description

A blockchain loyalty program rewards members with a cryptocurrency (or cryptotoken) instead of traditional points and miles when they spend. The cryptocurrency is actively traded on a digital exchange and the value fluctuates based on speculative investor behaviour and the market forces of supply and demand. Members become fascinated with the idea of earning a currency which is ‘alive’.

Blockchain Loyalty provides deep insight into how this new type of program design is disrupting loyalty and reinventing marketing around the world, and features:
-the basics of blockchain and cryptocurrencies
-the history of loyalty currencies
-a world-first blockchain loyalty research project
-interviews with blockchain loyalty companies
-the essentials of running an Initial Coin Offering
-business models including tax and legal considerations
-blockchain marketing basics
-an overview of the required technology

PHILIP SHELPER has over 12 years’ experience within the loyalty industry, including roles at Qantas Frequent Flyer and Vodafone, as well as running his own loyalty management consultancy, Loyalty & Reward Co. He also manages www.blockchainloyalty.io, a global blockchain loyalty resource centre.

Blockchain Loyalty: Disrupting Loyalty And Reinventing Marketing Using Cryptocurrencies. 1st Edition
View in iTunes
  • $13.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Marketing & Sales
  • Published: 07 July 2018
  • Publisher: Philip Shelper
  • Seller: Smashwords, Inc.
  • Print Length: 204 Pages
  • Language: English
  • Requirements: This book can only be viewed on an iOS device with Apple Books on iOS 12 or later, iBooks 1.3.1 or later and iOS 4.3.3 or later or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

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