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Discover Design Thinking

A Designer‘S Journey In the World of Business

This book can be downloaded and read in iBooks on your Mac or iOS device.


Design Thinking is a big buzz these days: it‘s also an indication that we are truly leaving behind the industrial age. In the transition to what is next there is a risk that it subsequently will be used as a tool, solely with the attempt to improve the current system that is still dominated by industrial thinking. But that‘s like sticking an engine on a horse. For design thinking to really improve our current system, the system needs to leave the old thinking behind. I hope that some of the experiences and suggestions mentioned in this book can help stimulate in doing so. 
This book contains a collection of essays and reflections, initially published on various blogs, like and, between 2010 and fall 2012.

Discover Design Thinking
View in iTunes
  • Free
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Design
  • Published: 02 December 2012
  • Publisher: Jan-Erik Baars
  • Seller: Jan-Erik Baars
  • Print Length: 118 Pages
  • Language: English
  • Requirements: To view this book, you must have an iOS device with iBooks 1.3.1 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

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