Measuring Turnover: A Review of Traditional Measurement Methods and Development of Measurement Techniques Based on Survival Analysis.
Academy of Marketing Studies Journal, 2010, Jan, 14, 1
Academy of Marketing Studies Journal
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INTRODUCTION O'Reilly (1991) suggested that research into turnover has entered a "fallow" period and is in need of some stimulus or new direction to more fully address the process of employee withdrawal. Indeed, most research into turnover for the last half century has been based on the March and Simon (1958) model. This model implicitly assumes that the decision to leave is based upon an individual's determinations about the desirability of quitting and the opportunity or ease of doing so. This rational process model has been extended and tested by many researchers over the years. Price (1977) added another dimension by suggesting that the operant factors are dissatisfaction and opportunity to leave. Dissatisfaction suggests the operation of an emotional component to the decision. Mobley (1977) also focused on the connection between job dissatisfaction and turnover.
- Category: Business & Personal Finance
- Published: 01 January 2010
- Publisher: The DreamCatchers Group, LLC
- Seller: The Gale Group, Inc.
- Print Length: 10 Pages
- Language: English