Rise of the Amateur 2009
A Study into the Behavior of the New Photo Enthusiast
PMA Marketing Research
This book is available for download with iBooks on your Mac or iOS device, and with iTunes on your computer. Books can be read with iBooks on your Mac or iOS device.
The main objectives of this research are: (a) to profile the behaviors and technology usage of the new, digitally enabled, and internet-enabled photo enthusiast, (b) to find out if the photo enthusiast segment is satisfied with current products and services and (c) what opportunities for product differentiation and product development exist. Finally, we want to know what specific features members of this segment look for on cameras, social networks, wide screen TVs, printers and printing services.
- Category: Business & Personal Finance
- Published: 31 July 2011
- Publisher: Lulu.com
- Seller: Lulu Enterprises, Inc.
- Print Length: 1 Pages
- Language: English