Six Principles for Winning the Sales Growth Challenge: Advertising Still has Its Place in a Marketer's Quiver, But Four Walls and Neighborhood Marketing Techniques are Waxing While the Once-Central Importance of Mass-Media is Waning (A Franchising World Reprint Classic from December 2006)
Franchising World 2008, Oct, 40, 10
This book is available for download with iBooks on your Mac or iOS device, and with iTunes on your computer. Books can be read with iBooks on your Mac or iOS device.
"Four walls and neighborhood marketing" work together but represent two, side-by-side faces of the same idea, similar to the way radio and television were two complementary components of electronic broadcasting. There are just a handful of bedrock principles to four walls and neighborhood marketing from which all of its benefits flow. They are:
- Category: Marketing & Sales
- Published: 01 October 2008
- Publisher: International Franchise Association
- Seller: The Gale Group, Inc.
- Print Length: 8 Pages
- Language: English