Social Media: The Less-Noticed Risks: Not All the Dangers Associated with Social Media are Compliance Issues. Some Often-Unanticipated Hazards Include Things Like Reputational Risk. Potential Damage can be Avoided Or Controlled by Developing a Comprehensive Social Media Program and Policy
ABA Bank Marketing 2010, Sept, 42, 7
Carl G. Pry
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MANY BANKS ARE STRUGGLING with whether to join the social media revolution or wait it out, for a variety of reasons: * "We don't have the time, personnel, or funding to invest in social media right now."