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Social Media Rules of Engagement

Why Your Online Narrative is the Best Weapon During a Crisis

This book can be downloaded and read in Apple Books on your Mac or iOS device.

Description

Avoid becoming a #PRFail with a solid social media strategy
Social Media Rules of Engagement guides you in the development of a bullet-proof social media strategy. You can manage any crisis effectively by having a plan before you actually need one—and by understanding and influencing your audience with military precision. This original, engaging, and informative text with case studies from the coalface offers you the tools you need to avoid scandal and media crises, and to learn how to leverage social media, big data, and influence in your communications strategies.

Social media has established itself as a critical part of any external communications strategy—but the very nature of social media leads to crises that organisations are not always prepared to face. To execute an effective social media strategy, you need to build influence, while leveraging the data that supports a targeted approach. This innovative guide focuses on how to create a holistic social media strategy, and how to defend your organization from social media crisis.
Develop a risk management strategy that protects your social media interactions around the clock Avoid common mistakes by reading case studies of business faux pas—and learning exactly what not to do in a crisis Cultivate influence both in the boardroom and on the information battlefield by defining your story and knowing your audience segments Leverage digital interactivity features to enrich the content in the book
Social Media Rules of Engagement is an integral resource to guide your social strategy toward success.

Customer Reviews

Must Read!

Is your business using social media? This is a must read book, Nicole gives you great insights and will help you deal with your social media crisis situation.

Social Media Rules of Engagement
View in iTunes
  • $19.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Marketing & Sales
  • Published: 20 April 2015
  • Publisher: Wiley
  • Seller: John Wiley & Sons Australia, Ltd
  • Print Length: 232 Pages
  • Language: English
  • Requirements: This book can only be viewed on an iOS device with Apple Books on iOS 12 or later, iBooks 1.5 or later and iOS 4.3.3 or later or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

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