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The Brand Within

The Power of Branding from Birth to the Boardroom

This book is available for download with iBooks on your Mac or iOS device, and with iTunes on your computer. Books can be read with iBooks on your Mac or iOS device.

Description

The Brand Within, the second title in "The Shark" Daymond John's best-selling Display of Power series of business, motivational and empowerment books aimed at young would-be entrepreneurs, examines the loyalty relationships companies and celebrities seek to establish with their customers and fans, along with the identifying marks consumers carry when they buy into a brand or lifestyle. Drawing on his own experiences on the cutting edge of the fashion business, as well as on his hard-won insights developed as a sough-after marketing consultant to global trendsetters and tastemakers, the author maintains that branding relationships have now seeped into every aspect of our lives and that in order to survive and thrive in the marketplace, consumers and aspiring professionals need to understand and nurture those relationships. 

The Brand Within
View in iTunes
  • $10.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Marketing & Sales
  • Published: 21 September 2010
  • Publisher: Display of Power Publishing
  • Seller: Display of Power Publishing Inc.
  • Print Length: 245 Pages
  • Language: English
  • Requirements: To view this book, you must have an iOS device with iBooks 1.3.1 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

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