The Power of Habit
Why We Do What We Do, and How to Change
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In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.
Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren's Saddleback Church, NFL locker rooms, and the nation's largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.
At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.
Habits aren't destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.
A really interesting read!
I would recommend this book to anyone interested in understanding why people are the way they are and on a macro scale why societies and businesses do the things they do.
The case studies involved were remarkable page turners, researched and written in an engaging way. I couldn't put it down.
Great read, many quotes
Found this book fascinating as a change expert - while ideas are not new, the storytelling urged me to read on to view the hypothesis from new angles. The pictures were cute. And there are so many quotes which I've highlighted to borrow. Thank you for your artful narration.
A genuine page turner -fascinating from start to finish
I loved this book and spent every spare moment I had reading. The case studies tied the narrative together, really well written and so interesting. I can really recommend it.