iTunes

Opening the iTunes Store.If iTunes doesn’t open, click the iTunes application icon in your Dock or on your Windows desktop.Progress Indicator
Opening the iBooks Store.If iBooks doesn't open, click the iBooks app in your Dock.Progress Indicator
iTunes

iTunes is the world's easiest way to organize and add to your digital media collection.

We are unable to find iTunes on your computer. To download from the iTunes Store, get iTunes now.

Already have iTunes? Click I Have iTunes to open it now.

I Have iTunes Free Download
iTunes for Mac + PC

Wal-Mart: Getting Back to Growth Old Guard Vs. Change Agent Conflict and the Impact on Growth (Cases) (Case Study)

Journal of the International Academy for Case Studies, 2010, April, 16, 3

This book is available for download with iBooks on your Mac or iOS device, and with iTunes on your computer. Books can be read with iBooks on your Mac or iOS device.

Description

CASE DESCRIPTION The primary subject of the case is the development of a marketing strategy for Wal-Mart to improve "same store" U.S. sales growth during 2006-07. Wal-Mart must identify new growth opportunities and develop strategies to attract those consumer groups to Wal-Mart. Complications arise when Wal-Mart goes outside the retail industry for its marketing talent, resulting in a clash of values. There are conflicting managerial views of strategy implementation. The proposed strategy of upgraded merchandise and value pricing is resisted by the "old guard" strategy of selling large quantities of average merchandise at low everyday pricing. In addition, continual negative press presents additional marketing challenges to overcome.

Wal-Mart: Getting Back to Growth Old Guard Vs. Change Agent Conflict and the Impact on Growth (Cases) (Case Study)
View In iTunes
  • $5.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Law
  • Published: 01 April 2010
  • Publisher: The DreamCatchers Group, LLC
  • Seller: The Gale Group, Inc.
  • Print Length: 17 Pages
  • Language: English
  • Requirements: To view this book, you must have an iOS device with iBooks 1.3.1 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

Customer Ratings

We have not received enough ratings to display an average for this book.