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Web Analytics 2.0

The Art of Online Accountability and Science of Customer Centricity

Avinash Kaushik

This book is available for download with iBooks on your Mac or iOS device, and with iTunes on your computer. Books can be read with iBooks on your Mac or iOS device.

Description

Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!
Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Customer Reviews

Must have

A must have for any web designer or seo professional

Web Analytics 2.0
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  • $45.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Internet
  • Published: 30 December 2009
  • Publisher: Wiley
  • Seller: John Wiley & Sons, Inc.
  • Print Length: 504 Pages
  • Language: English
  • Requirements: To view this book, you must have an iOS device with iBooks 1.3.1 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

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