Derek and Clive make viral ads and have no morals. For three years they’ve been humiliating themselves in front of the camera for corporate clients, trying to reach the Holy Grail of a million views on YouTube, but they’ve never made it. When their boss issues an ultimatum – make a video that “cracks a mill” or be fired tomorrow – Derek takes it as a sign that he should quit and follow his dream of becoming a novelist, but desperate Clive convinces him to help make one last viral – one that will push his sanity to the breaking point. It’s Derek’s last job and he will cooperate, won’t he?

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