POM Wonderful Presents: The Greatest Movie Ever Sold
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About the Movie
From Morgan Spurlock, director of SUPERSIZE ME, comes POM WONDERFUL PRESENTS: THE GREATEST MOVIE EVER SOLD - the world's very first Doc-Buster! Boundary-pushing Oscar-nominated filmmaker Morgan Spurlock explores the world of product placement, marketing and advertising in POM Wonderful Presents: The Greatest Movie Ever Sold, a film that was fully financed through product placement, marketing and advertising.With humour and insight, Spurlock takes us into the covert world of movie marketing, allowing audiences to look into the pitch meetings and product placement presentations which ultimately inform our everyday entertainment decisions. Along the way, the energetic Spurlock encounters the everyday trials, tribulations and legal ramifications of the marvelous world of marketing. But at the end of the day, the question remains: after securing brands such as POM Wonderful, Ban deodorant, and JetBlue Airways, will Spurlock be able to convince the good folk at Mane'n Tail that he is the man to promote their unique shampoo formula, which is designed for humans and horses?
It was bad
The Best Doc Ever
As a marketer this was one of the best docs I have ever seen > great snap shot of the industry and what really happens
Really great movie! Great to learn about product placement
- Genre: Comedy
- Released: 2011
- © 2011 Snoot Entertainment, LLC. All Rights Reserved.