The EchoJunction Podcast with Adam Fraser
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EchoJunction Founder Adam Fraser interviews a range of social media and digital marketing thought leaders, marketing professionals and marketing technology executives from around the globe in this podcast about the social media and digital marketing strategic landscape. By speaking to the brightest minds in the global industry, this podcast will help you rise above the noise to make sense of the fast moving and ever changing social media and digital marketing sector.
||CleanTrevor Young talks PR and social in 2018||Founder of Digital Citizen and PR Warrior Trevor Young returns to the podcast to discuss social and public relations in 2018. We discuss: Trevor s career to date LinkedIn and the socialisation of professional services Advertising s role on social media, connected brands and the comeback of humanity in business Navigating the social media landscape and the [...]||9 12 2018||Free||View in iTunes|
||CleanCraig Badings talks trust and PR||Partner at Senate SHJ and public relations specialist Craig Badings returns to the podcast to talk about trust and PR. We discuss: Craig s career to date Avoiding crisis and why organisation culture is often the source The five areas of culture that impact future crises: governance, supervision gaps, work around strategies, blame culture, and poor training [...]||2 12 2018||Free||View in iTunes|
||CleanDan Monheit talks behavioural economics||Owner and Director of Strategy at Hardhat Digital, Dan Monheit, joins the podcast this week to discuss behavioural economics and marketing. We discuss: Dan s career to date Competing in the agency space and why success in the digital space is the strongest differentiator Marketing, psychology and understanding consumer behaviour Behavioural economics, heuristics that aid decision [...]||25 11 2018||Free||View in iTunes|
||CleanMitch Joel talks marketing||Global digital marketing thought leader and founder of Six Pixels Group, Mitch Joel, joins the podcast this week to talk marketing. We discuss: Mitch s career to date Mitch s podcasting pedigree, and current podcasting and audio projects The martech landscape and why Mitch isn t surprised about its massive growth due to the perfect storm of businesses searching for efficiency and [...]||18 11 2018||Free||View in iTunes|
||CleanRyan Wallman talks Eat Your Greens||Associate Creative Director for Wellmark, Ryan Wallman, joins the podcast this week to talk about his new co-authored book Eat Your Greens and creative marketing. We discuss: Ryan s career to date, and his move from medical practitioner to writer Ryan s satirical perspective on the marketing sector and why he believes too many marketers take themselves [...]||11 11 2018||Free||View in iTunes|
||CleanNicole Stanners talks marketing||ANZ Marketing Director for Campari Nicole Stanners joins the podcast this week to talk marketing. We discuss: Nicole s extensive career, covering the likes of Unilever, Cadbury, Campbell Arnotts, Diageo, and Campari The Campari Group and its house of brands Dove, brand purpose and how Campari Group has been using SKYY Vodka in support of gender [...]||4 11 2018||Free||View in iTunes|
||CleanSaul Colt talks podcasting||Word-of-mouth marketer extraordinaire, Saul Colt, joins the EchoJunction podcast to discuss podcasting. We discuss: Saul s career to date Saul s new podcast show We Now Join The Program Already In Progress The grind and passion involved in developing and delivering a podcast show Podcasting maturity and why Saul believes that the power of podcasting hasn t truly [...]||28 10 2018||Free||View in iTunes|
||CleanJoseph Jaffe talks survival marketing||Soon to be five-time author and marketing thought leader Joseph Jaffe returns to the podcast (for a fifth time!) this week to talk about his new business survival consultancy firm and upcoming new book Built to Suck: The Inevitable Demise of the Corporation and How to Save It? . We discuss: Joseph s career to date The [...]||21 10 2018||Free||View in iTunes|
||CleanDamien Cave talks news media||Australian Bureau Chief for the New York Times, Damien Cave, joins the podcast this week to talk news media. We discuss: Damien s career to date Dealing with disruption and why the music industry has been a model for reference Building trust and why the New York Times brand has been so successful through driving journalistic [...]||14 10 2018||Free||View in iTunes|
||CleanTamara Howe talks brands||ANZ Marketing Director for Kellogg s, Tamara Howe, joins the podcast this week to talk branding. We discuss: Tamara s career to date The new and major brands Tamara looks after at Kellogg s The Kellogg s brand portfolio and how Kellogg s devises teams, resources and portfolios across its vast number of brands The CMO tenure and Tamara s long-term [...]||7 10 2018||Free||View in iTunes|
Great range of guests from the world of social media and digital marketing. Always learn when I listen to this podcast,
If you are interested in social media and marketing this is a must listen podcast
Great thought leadership
Great podcast - Adam's guest list provides some insightful thought provoking facts that overall is entertaining and educational. Looking forward to the next episode.