The EchoJunction Podcast with Adam Fraser
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EchoJunction Founder Adam Fraser interviews a range of social media and digital marketing thought leaders, marketing professionals and marketing technology executives from around the globe in this podcast about the social media and digital marketing strategic landscape. By speaking to the brightest minds in the global industry, this podcast will help you rise above the noise to make sense of the fast moving and ever changing social media and digital marketing sector.
||CleanLee Odden Talks influencer marketing||CEO of Top Rank Marketing Lee Odden joins the podcast this week to talk influencer marketing. We discuss: Lee s career to date. The intersection of search, social, customer service and content marketing. Answering all your customers’ questions anytime. The Marcus Sheridan Swimming Pool examples re answering customer questions. Lee s view on the terms Influencer Marketing vs Influencer Relations . [...]||19 11 2017||Free||View in iTunes|
||CleanMichael Laxton talks media marketing||CMO of Fairfax Media, Michael Laxton, joins the podcast this week to discuss marketing for major Australian media brands. We discuss: Michael s career to date and how he ended up as CMO at Fairfax Media. How Michael s career has encompassed a number of industries facing severe disruption. The broad technology choices available to marketers today. The importance of [...]||12 11 2017||Free||View in iTunes|
||CleanSuzie Shaw talks social media agencies||Managing Director of We Are Social in Australia, Suzie Shaw, joins the podcast this week to talk social agencies. We discuss: Suzie s career to date and the history of We Are Social. Typical activities within We Are Social across clients like Netflix and Samsung. The differences between traditional marketing agencies and a social media focused agency. The rapid [...]||5 11 2017||Free||View in iTunes|
||CleanJoseph Jaffe talks media landscape||Four-time author and marketing thought leader Joseph Jaffe returns to the podcast this week to talk media landscape. We discuss: Joseph s career to date and the 4 books he has written. The media landscape today and the massive disruption that is driven by the internet. The phenomenal growth of Netflix and the key drivers behind this. [...]||29 10 2017||Free||View in iTunes|
||CleanMitch Joel talks marketing||Global digital marketing thought leader and President of Mirum Agency Mitch Joel joins the podcast this week to talk marketing strategy. We discuss: Mitch s career to date. The history of Mitch s writing and podcasting. His content creation workflows and schedules. The evolution of social media and where we have landed. Brands and organic v paid media on social platforms. Social media [...]||22 10 2017||Free||View in iTunes|
||CleanDanielle Uskovic talks APAC digital marketing||Head of social media and digital marketing at Lenovo APAC joins the podcast this week to talk marketing strategy. We discuss: Danielle s career to date. Her current role at Lenovo in Asia Pacific. The B2C and B2B aspects of Danielle s role. The role social media plays within Danielle s role. The buyer journey for a laptop and how that differs between different [...]||15 10 2017||Free||View in iTunes|
||CleanKatie Byrne talks PR and social media||Head of social at Xero and experienced PR and social media practitioner Katie Byrne joins the podcast this week to talk social media. We discuss: Katie s career to date Her experience in journalism and PR How the move from PR to social media felt like a logical step What Katie learned from the early days of social [...]||8 10 2017||Free||View in iTunes|
||CleanLouise Eyres talks CMO role||Former CMO of ANZ Bank in Australia Louise Eyres joins the podcast this week to discuss the CMO role in 2017. We discuss: Louise s career to date. Her experience in sales and marketing at BHP. Her branding work at BHP. Key lessons for B2B marketers out of Louise s experience at BHP. Transitioning to financial services, and [...]||1 10 2017||Free||View in iTunes|
||CleanDr Jillian Ney talks digital behavioural science||The UK s first ever Dr of social media, Dr Jillian Ney joins the podcast this week to talk social insights and digital behavioural science. We discuss: Jillian s career to date. How she became of Dr of Social Media. The academic sectors response to Jillian s area of speciality back in 2007. How Jillian was once asked if [...]||24 9 2017||Free||View in iTunes|
||CleanDan Gingiss talks social at McDonald’s||Returning guest and social customer service expert Dan Gingiss joins the podcast to discuss his great new role as global head of social at McDonald’s. We discuss: Dan s career to date. Dan s recent book Winning at Social Customer Care and the challenge of marketing your own book. Dan s new role as global head of social at [...]||17 9 2017||Free||View in iTunes|
Insightful and authentic
Adam does a great job digging into the details with top guests. Favourites intervewees are Jay Baer and Richard Stacy. Highly recommend.
Adam does an awesome job with great content and guest interviews. Excellent information that provides a good mix of inspiration and tactics for social media & digital marketing. Keep up the great work! I look forward to more podcasts coming.
Really enjoy these podcasts; very educational approach and love the conversational style. Recommended.