MATE: Marketing, Advertising, Technology and Entrepreneurship
By Adam Jaffrey: Digital Strategist and Entrepreneur
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Adam Jaffrey travels the world to interview business leaders, marketing professionals, entrepreneurs and technologists. Subscribe to hear their lessons in Marketing, Advertising, Technology and Entrepreneurship (i.e. MATE). Interview topics include: business, innovation, strategy, digital marketing, online selling, social media and other fascinating topics. Hosted by Adam Jaffrey: Digital Strategist and Entrepreneur. Made with love in Melbourne, Australia.
||ExplicitMATE 040 – A futurist’s prediction of civilisation in 300 years, with Steve Sammartino (PART 2)||Steve Sammartino is back for more! In the second half of his chat with Adam, Steve predicts where Planet Earth is headed, (it may scare you) and he also gives some brilliant tips that anybody chasing success can apply in their career & day-to-day life..||12 10 2017||Free||View in iTunes|
||ExplicitMATE 039 – How to build a life-size LEGO car powered by air, with Steve Sammartino (PART 1)||Steve Sammartino is a charismatic radio host, futurist, author, public speaker, entrepreneur, technology strategist and former advertising strategy director. Steve talks about his career successes and failures, what lead him to being a speaker,||10 10 2017||Free||View in iTunes|
||ExplicitMATE 038 – My start-up failed and here’s what I learned, with Tommy McCubbin (REBROADCAST of MATE 008)||Tommy McCubbin—advertising Creative Director, dad and podcaster—joins me on MATE to discuss why he thinks advertising sucks, how to avoid the #1 start-up mistake and share his thoughts on podcasting. We jump right into his controversial opinions||18 9 2017||Free||View in iTunes|
||ExplicitMATE 037 – How to break bad habits, buy a private island and argue with billionaires, with Maneesh Sethi (REBROADCAST of MATE 011)||Maneesh Sethi is a serial entrepreneur and a serial troublemaker. He’s the founder of Pavlok, a habit-changing wearable wristband which gives you electric shocks. His career is pervaded with shocking (no pun intended!||14 9 2017||Free||View in iTunes|
||CleanMATE 036 – How artificial intelligence and robots are revolutionising gardening, with Rory Aronson from FarmBot (REBROADCAST of MATE 014)||Rory Aronson revolutionised agriculture when he created the coolest invention ever—FarmBot—an AI robot which farms your veggie patch. Seriously, this autonomous robot plants seeds, waters the garden, checks the soil nutrients and kills the weeds.||10 9 2017||Free||View in iTunes|
||ExplicitMATE 035 – The challenges of designing a blockbuster iPhone game, with Ryan McLeod (REBROADCAST of MATE 006)||Ryan McLeod—designer and developer of Blackbox for iPhone—talks to me via Skype about how and why he came up with this crazy idea for an iPhone puzzle game. We talk about some of the design challenges he encountered while making Blackbox,||5 9 2017||Free||View in iTunes|
||ExplicitMATE 034 – Making successful advertising campaigns, with award-winning creative Daniel Sparkes||Daniel Sparkes is a Cannes Gold Lion and D&AD Yellow Pencil award-winning advertising creative, with a flair for side-projects. He’s also a long-time friend of Adam’s and a MATE podcast fan. In this fun and interesting chat,||25 8 2017||Free||View in iTunes|
||ExplicitMATE 033 – Powerful public speaking tips from TEDxMelbourne curator Jon Yeo||Jon Yeo is an executive speaker coach and the curator of TEDxMelbourne. In this episode of MATE, he gives some powerful tips to delivering an effective public speech, he tells us the key elements to moving TEDx Talk and he tells us what it’s like goi||16 8 2017||Free||View in iTunes|
||CleanMATE 032 – Community Management vs Social Media Management, with Alison Michalk from Quiip||With a newborn baby, Alison Michalk took a crazy leap and started her own business, with the goal of a better “work/life blend”. Alison is the CEO and Founder of Quip, Australia’s leading Community Management provider.||7 8 2017||Free||View in iTunes|
||CleanMATE 031 – Simon Davenport’s lessons from marketing at Officeworks, Boost Juice and Kmart||Simon Davenport is one of Australia’s premier marketing professionals, with 12 years’ experience in the field. He’s spent the majority of his career working in senior leadership roles at some of Australia’s most iconic retail brands. During this||31 7 2017||Free||View in iTunes|
||ExplicitMATE 030 – Joel Gerschman and Howard Finger on building a better business and living a happier life||Learn how to build a better business and live a happier life, with the two guests on this week’s episode of MATE. Joel Gerschman (business coach) and Howard Finger (businessman) are the authors of a new book called, ‘The Mindful Entrepreneur’.||24 7 2017||Free||View in iTunes|
||CleanMATE 029 – Vince Parry reveals the secret world of pharmaceutical drug marketing||Vince Parry is one of the world’s leading experts on pharmaceutical branding and marketing. With over 30 years’ experience in the industry, Vince was instrumental in bringing brands like Lipitor, Botox, Colgate and Dove to a wider audience.||10 7 2017||Free||View in iTunes|
||CleanMATE 028 – Sarah Cooper turned a viral infographic into a comedy career||Sarah Cooper is the author of the viral infographic: 10 Tricks to Appear Smart in Meetings. In this episode of MATE, learn how Sarah parlayed her viral post into a three-book deal! We also discuss the business of comedy,||3 7 2017||Free||View in iTunes|
||ExplicitMATE 027 – Thomas Barta on how to succeed as a marketing leader||Thomas Barta is a marketer, turned McKinsey partner, turned organisational psychologist, speaker, consultant and author. His book, ‘The 12 Powers of a Marketing Leader’, teaches marketers how to succeed by creating value for their customers as well||26 6 2017||Free||View in iTunes|
||ExplicitMATE 026 – Sean Zinsmeister unlocks your marketing stack with big data and marketing automation||Sean Zinsmeister knows his s**t when it comes to big data, marketing automation and marketing technology. He has a long history working with marketing technology and is currently the VP of Product Marketing at Infer. In this episode of MATE,||19 6 2017||Free||View in iTunes|
||ExplicitMATE 025 – Joseph Jaffe on consumer empowerment, and other tectonic shifts in the marketing world||Joseph Jaffe is a marketing visionary and serial troublemaker. He begins our conversation by hijacking my podcast from the very first sentence, and continues to shake up my perception of the marketing world for the next 60 minutes.||12 6 2017||Free||View in iTunes|
||ExplicitMATE 024 – Ronsley Vaz, from Amplify, on podcasting and the power of audio||Ronsley Vaz is the Chief Daydreamer at Amplify, an audio marketing agency, and is also a strong podcast advocate. In this episode of MATE, we talk about the opportunities podcasting can create for businesses,||5 6 2017||Free||View in iTunes|
||CleanMATE 023 – John J. Wall from the Marketing Over Coffee podcast on the opportunities it’s opened||John J. Wall is the host of the Marketing Over Coffee podcast, which is one of the longest-running podcasts on iTunes. John is also the VP of Marketing at EventHero, a firm which makes event management easy. In this episode of MATE podcast,||29 5 2017||Free||View in iTunes|
||ExplicitMATE 022 – Peter Wagstaff on why universities are broken and how to fix tertiary education||Peter Wagstaff—or “Wags” as he’s often known—is a progressive educator at Monash University (in fact, Wags was my marketing lecturer). He’s on the forefront of next generation teaching at the university, and in this episode of MATE we talk||22 5 2017||Free||View in iTunes|
||CleanMATE 021 – Nathan Rose explains how to launch a killer equity crowdfunding campaign||Nathan Rose is an equity crowdfunding expert who’s helped raise over $11 M for his clients through successful equity crowdfunding campaigns. Nathan joins MATE podcast to talk about the difference between “equity crowdfunding” and “rewards crowd||15 5 2017||Free||View in iTunes|
||ExplicitMATE 020 – Tait Ischia on content strategy and writing copy that converts sales||Tait Ischia is a copywriter, content strategist and author. His book, ‘Copywrong to copywriter’, is a handbook for anyone who feels like they can’t write to save themselves. In this episode of MATE, we talk about what’s involved in defining a s||8 5 2017||Free||View in iTunes|
||ExplicitMATE 019 – Kevin Holesh built an iPhone app to stop you using your iPhone all day||Kevin Holesh is an app developer who built ‘Moment’—an iPhone app which tracks how long you spend using your phone each day and helps you stop using it. He’s also behind ‘Focus’—an app which stops you texting and driving; and Move—whic||1 5 2017||Free||View in iTunes|
||CleanMATE 018 – Richard Hack explains how to build successful businesses against all adversity||Richard Hack is the Managing Director of Diemen’s Hot Sauce, and was also a Co-founder of The Taboo Group—a youth marketing agency with a reputation for some of Melbourne’s best activation campaigns. We discuss the entrepreneurial lessons he lear||24 4 2017||Free||View in iTunes|
||ExplicitMATE 017 – Sabrina Must on effective copywriting and living as an author||Sabrina Must is a writer, an author of multiple books and a copywriting consultant. We have a fascinating discussion about why the written word is still so important for marketing today. Sabrina reveals her secrets to writing killer copy.||17 4 2017||Free||View in iTunes|
||ExplicitMATE 016 – Paul Ramondo creates 2,737.80% ROI campaigns using marketing funnels||There’s no doubt that Paul Ramondo is the best digital marketer in all of Western Australia. He consistently delivers insane results for his clients (think 2,737.80% ROI campaigns!) by employing the latest strategies in digital and social media.||10 4 2017||Free||View in iTunes|
||ExplicitMATE 015 – Minter Dial on why your employees need to be your biggest brand advocates||Minter Dial is a controversial marketing consultant with unique perspectives on digital transformation, as well as building brands through employees. Listen in to hear his argument as to why your employees are more important than your customers,||3 4 2017||Free||View in iTunes|
||CleanMATE 014 – Rory Aronson introduces FarmBot, the AI robot which farms your veggie patch||Rory Aronson revolutionised agriculture when he created the coolest invention ever—FarmBot—an AI robot which farms your veggie patch. Seriously, this autonomous robot plants seeds, waters the garden, checks the soil nutrients and kills the weeds.||27 3 2017||Free||View in iTunes|
||CleanMATE 013 – Bill Friedman reveals the business principles of Las Vegas gangsters||Bill Friedman has spent his entire adult life working in and around the Las Vegas casino business, alongside the gangsters who built the Las Vegas Strip. He has spent countless hours interviewing members of The Mafia,||15 3 2017||Free||View in iTunes|
||ExplicitMATE 012 – Chris Rauschnot shares the marketing secrets of Las Vegas||Chris Rauschnot is a digital influencer, content producer and marketing consultant from Las Vegas, Nevada. I interviewed Chris at the Bellagio Hotel on The Strip, where he revealed the marketing secrets big brands can learn from Las Vegas.||1 3 2017||Free||View in iTunes|
||ExplicitMATE 011 – Maneesh Sethi explains how to change your bad habits using Pavlok||Maneesh Sethi is a serial entrepreneur and a serial troublemaker. He’s the founder of Pavlok, a habit-changing wearable wristband which gives you electric shocks. His career is pervaded with shocking (no pun intended!||14 2 2017||Free||View in iTunes|
||CleanMATE 010 – Bob Knorpp on building a successful brand, advertising and marketing strategy||Bob Knorpp is a consultant and a podcaster. He works with businesses to help them understand their brands and solve their big marketing problems. I met Bob on the sunny rooftop of his building in midtown Manhattan, where we discussed: what is a brand,||30 1 2017||Free||View in iTunes|
||ExplicitMATE 009 – Joel and Maria House on SEO mastery and how to travel the world with your business||Joel and Maria House are a Brisbane couple who are travelling the world with their SEO business. I asked them: what is SEO, why is it important and how do you master it? Joel and Maria share the key tips on how to structure your business to enable you||16 1 2017||Free||View in iTunes|
||ExplicitMATE 008 – Tommy McCubbin on why advertising sucks, avoiding start-up mistakes and podcasting||Tommy McCubbin—advertising Creative Director, dad and podcaster—joins me on MATE to discuss why he thinks advertising sucks, how to avoid the #1 start-up mistake and share his thoughts on podcasting. We jump right into his controversial opinions||19 10 2016||Free||View in iTunes|
||ExplicitMATE 007 – Tarron Newman on revolutionising Australia’s emergency management with data||Tarron Newman—Co-founder of RIPE Intelligence—joins me on MATE to discuss how he revolutionised Australia’s emergency management with data. Through the creation of their product, EmergencyAUS, Tarron and his co-founder Luke were able to collate p||29 6 2016||Free||View in iTunes|
||ExplicitMATE 006 – Ryan McLeod on designing and coding Blackbox, the frustratingly innovative iPhone game!||Ryan McLeod—designer and developer of Blackbox for iPhone—talks to me via Skype about how and why he came up with this crazy idea for an iPhone puzzle game. We talk about some of the design challenges he encountered while making Blackbox,||8 6 2016||Free||View in iTunes|
||ExplicitMATE 005 – Saul Flores on strategy, innovation and what he learned at Stanford Business School||Saul Flores—Chief Strategy Officer at DT—chats today about business strategy, the myths of innovation and what he’s learned through some of his crazy jobs in management. Saul has a Master’s Degree and is also a Stanford Business School gradu||22 5 2016||Free||View in iTunes|
||ExplicitMATE 004 – Leigh Price on social analytics, working in start-ups and being a nerd||Leigh Price—self-proclaimed social analytics nerd—explains what the field of social analytics is, what it’s useful for and why businesses should use it. We talk about good reports (and bad), and Leigh tells us why he loves working in start-ups.||10 5 2016||Free||View in iTunes|
||CleanMATE 003 – Will Egan on being a technical marketer, data, analytics and why coding matters||Will Egan—self-described Technical Marketer—highlights why data-driven marketing is important and describes a number of methodologies to achieve agile marketing success. In this conversation, we talk about what’s required to be a “Technical Mark||27 4 2016||Free||View in iTunes|
||CleanMATE 002 – Athan Didaskalou on coffee, social media and meeting Gary Vaynerchuk||Athan Didaskalou—entrepreneur and Melbourne hustler—talks about his humble beginnings as a hospitality boy and how that’s affected his attitude to business today. We talk about his failed and successful start-ups,||17 4 2016||Free||View in iTunes|
||ExplicitMATE 001 – Jayden Seric on artificial intelligence and the future of the human race||Jayden Seric—web developer and future-enthusiast—talks about the imminent creation of artificial intelligence and what that means for the future of the human race. We talk about IBM’s Watson supercomputer, discuss The Singularity,||10 4 2016||Free||View in iTunes|
11/10 … would listen again!
MATE podcast is incredible! It has amazing guests, interesting topics and always contains something useful. And how handsome is that Adam Jaffrey guy? (Maybe I'm a little biased, though.) But seriously, give this podcast a listen. It is really, really good. 11/10 … would listen again!
Great banter and super informative!
This podcast is great. The clever blend of marketing, advertising, technology and entrepreneurship discussion is gravy for the ears. Just plug in and enjoy!
Whoa, so much interesting content. Glad I found the podcast so early on, this ones a keeper.