My Brand Story Podcast
By Claire Spalding
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My Brand Story – Your Brand Development Training Courses & Branding Programs. My Brand Story’ is a 5-week brand building program that offers you empowering tools and know-how to enrich your business and steer it in a more successful and profitable direction.
||CleanMBS032: How to Make Your Business Appreciate Marketing in 3 Easy Steps||Hiya, it's Claire Spalding from My Brand Story. - Are you frustrated that no one in your business appreciates the importance of marketing and just see it as 'fluff' and 'the fun stuff'? - This is the vlog for you to watch,||18 1 2018||Free||View in iTunes|
||CleanMBS031: Are you a ‘Giver’ or ‘Taker’ In Life & Business?||Hiya, it's Claire Spalding from My Brand Story. - Happy 2018! Let's do this. A new year is all about reflecting on the year that was and strategising how to be better going forward, as an individual and business.||7 1 2018||Free||View in iTunes|
||CleanMBS030: Nailing Your ‘Who, What, Where & Why’||Hiya, it's Claire Spalding from My Brand Story. - Happy Holidays all! I hope you are spending time with loved ones (whilst watching my vlog of course), filled with laughter and festivities! I am currently in NZ with my family celebrating in the beauti..||26 12 2017||Free||View in iTunes|
||CleanMBS029: How to Identify What is ‘On Brand’ For Your Business||Hiya, it's Claire Spalding from My Brand Story. - Have you ever heard people refer to something as 'on brand' or 'off brand' when referring to their business? Want to know what that exactly means and how that can apply to your business to make it more..||15 12 2017||Free||View in iTunes|
||CleanMBS028: Streamline Your Sales with the GOOD – BETTER – BEST Model||Hiya, it's Claire Spalding from My Brand Story. - Do you want to make your business life easier and make more money?! ummm YES! Watch this week's vlog, delving into how the GOOD BETTER BEST model can save you time and build more clients,||29 11 2017||Free||View in iTunes|
||CleanMBS027: Change Your Productivity & Be More Successful With Michael Hyatt’s Planner||Hiya, it's Claire Spalding from My Brand Story. - Are you like me, every day you wake up and say 'today I am going to get organised' and it never turns out that way? I want to introduce you to a product that changed my life - Michael Hyatt's 'Full Foc..||23 11 2017||Free||View in iTunes|
||CleanMBS026: Escape the Trough of Sorrow in 3 Easy Steps – Tips from Airbnb||Hiya, it's Claire Spalding from My Brand Story. - The 'Trough of Sorrow' ever heard of this phrase? I came about it whilst listening to the podcast 'How I Built This' with guy Raz - interview with Airbnb co-founder,||13 11 2017||Free||View in iTunes|
||CleanMBS025: The 80/20 Rule: How it Can Change Your Life & Business||Hiya, it's Claire Spalding from My Brand Story. - Ever heard of the 80/20 rule? It is one one of the most important rules to harness to then change your life and in business. Watch now! - Stay true to your journey and brand story as what you have to ...||2 11 2017||Free||View in iTunes|
||CleanMBS024: Interview with Little Upstart & How the Brand Pack Was Vital||Hiya, it's Claire Spalding from My Brand Story. This week, I sit down with Lizzie Nunn - 'Queen Bee' Copywriter from Little Upstart. Check out her fantastic website & work http://littleupstart.com.au/ Lizzie explains how the Brand Pack gave her clarity.||26 10 2017||Free||View in iTunes|
||CleanMBS023: 4 Easy Steps to Consistent Brand Messaging||Hiya, it's Claire Spalding from My Brand Story. Have you ever wondered how the brands you love so much are always consistent in every action they take?! Whether it be their language, look and feel, on social media, their customer service.||18 10 2017||Free||View in iTunes|
||CleanMBS 022: Q&A How Service Providers Can Build A Personal Brand That Connects!||Hiya, it's Claire Spalding from My Brand Story. - It's Q&A week! This one is for all service providers. I have many questions coming through asking if you are a real estate agent, hairdresser, yoga instructor, a provider of any service,||11 10 2017||Free||View in iTunes|
||CleanMBS 019: How You Can Control Your Time in 5 Easy Steps – Interview with Emily Meagher||Hiya, it's Claire Spalding from My Brand Story. This week, I was lucky enough to get organisation guru - Emily Meagher in from http://bless-this-mess.com/ to give us the tips on how you can control your time instead of it controlling you - in 5 very ea.||3 10 2017||Free||View in iTunes|
||CleanMBS 021: 5 Easy Steps to Productive Collaborations||Hiya, it's Claire Spalding from My Brand Story. Have you been thinking for a while that you want to get on this collaboration bandwagon with a likeminded business for the greater good (more successful businesses) but just don't know how to do it?!||3 10 2017||Free||View in iTunes|
||CleanMBS 020: Ditch Elevator Pitch?||Hiya, it's Claire Spalding from My Brand Story. This week, I flip the good old Mission Statement on its head. Have we been approaching this all wrong!? Off the back of a fantastic article that I read in Inc.||28 9 2017||Free||View in iTunes|
||CleanMBS 018: How You Can Turn a Mission Statements into Sales in 3 Easy Steps||Hiya, it's Claire Spalding from My Brand Story. This week it is all about your Mission Statement and if you can nail this, then it will lead to a more succinct business with a clear direction. And you can achieve this in 3 easy steps! -||16 8 2017||Free||View in iTunes|
||CleanMBS 017: How My Brand Pack will make YOU Connect!||This week I want to talk a little bit more about My Brand Pack and how it can help YOU build a truly authentic business and brand that will connect (with your target market)! - Stay true to your journey and brand story as what you have to offer,||3 8 2017||Free||View in iTunes|
||CleanMBS 016: Q&A – How do You Know Your Logo is 100% Right?||This week I launch my first Q&A! Every week I receive really interesting and relevant questions for all businesses and I thought, why not share my answers on video. This week, Anne-Marie from ECOshop Perth asked my opinion on her logo and if was on bra.||3 8 2017||Free||View in iTunes|
||CleanMBS 015: MY BRAND STORY – How to Shift Your Negative Thoughts & be a Person of ‘CAN’||Hiya, it's Claire Spalding from My Brand Story. This week it's pep talk time, making you a person of 'can' and ditching that pesky 't' (can't). - Following the world of can (your gut) will take you much further in not only your business but also your ..||18 7 2017||Free||View in iTunes|
||CleanMBS 014: MY BRAND STORY – How the Brand Pack Helped Eagle Bay Brewing Co.||This week I it down with Margarita, Marketing & Brand Manager at Eagle Bay Brewing Co. https://eaglebaybrewing.com.au We go through just how the Brand Pack helped her in the ever evolving beer and hospitality market.||10 7 2017||Free||View in iTunes|
||CleanMBS 013: MY BRAND STORY – Build a Truly Authentic Brand that will Connect!||Hiya, it's Claire Spalding from My Brand Story. Is your business at the level you think it should be? Do you feel like you know how amazing your business/product/service is but no one else does and are wasting time and money trying to achieve this?||28 6 2017||Free||View in iTunes|
||CleanMBS 012: Claire Spalding – My Brand Story, What’s My Deal & How Can I Help Your Business?||I live and breathe branding. I am a brand specialist with over 13 years of experience in brand and strategic marketing. In every day terms, I have been helping business's build and develop their brand identity,||19 6 2017||Free||View in iTunes|
||CleanMBS 011: Case Study: Strong USA Consumer Brand Leaders||I have just come back from the ever inspiring US of A for a work trip. I wanted to share with you what I saw from a strong brand perspective - today I have taken a nice cross section Sephora, Inteligentsia, Nike & In-N-Out.||7 6 2017||Free||View in iTunes|
||CleanMBS 010: Why Must Your Work & Play Wardrobe be Separate?||Do you have separate sections in your wardrobe for your work and weekend wear? Why do we always try and compartmentalise our life? Why can’t it all flow together? Find a life and work that is wholly your own and don’t compromise.||24 5 2017||Free||View in iTunes|
||CleanMBS 009: Create Authentic, Timeless Brand Attributes (logos etc…) for Your Business||Create your authentic, timeless brand attributes - that being logo, colours, style, content. Know what you stand for and make sure that expressed in your brand attributes, you are not a flash in the pan but a true brand leader!||24 5 2017||Free||View in iTunes|
||CleanMBS 008: The 3 Steps of Branding, Marketing & Then Sales||Has anyone ever explained to you the 3 step process of 1. Branding, 2. marketing & then 3. Sales? Know what your brand stands for know (its soul). Once you have established your soul and what you are about as a brand, everything will fall into place.||24 5 2017||Free||View in iTunes|
||CleanMBS 007: Does Your Business Have ‘Tribe Members’?||Have you ever wondered why it is you LOVE a brand or product so much? You my friend are their ‘Tribe Member’ yes you heard right, their client for life. Once you have found out what drives your target market and how to truly connect with them,||24 5 2017||Free||View in iTunes|
||CleanMBS 006: Do You Know What Your Business is Branding?||Have you ever wondered what it is exactly you are branding as a business to build a path and purpose? And no I am not talking about your service or product… Find out about this and much, much more in my Brand Pack to make your business the success it||24 5 2017||Free||View in iTunes|
||CleanMBS 005: My Brand Pack – Saving You Time, Money & Building a True Connection||Are you wanting to take your business to the next level, make more sales, build brand awareness and create a true connection with your target market, but don't have the time or the budget? Find out exactly what my Brand Pack is and how it can solve all.||23 5 2017||Free||View in iTunes|
||CleanMBS 004: Interview with Emily Meagher – Knowing When to Call in a Professional||Emily Meagher, content writer extraordinaire and fellow boss babe, is the professional I called in to save me! From my website content writing. She shares with us her approach to nail the brief and truly understand her client,||29 4 2017||Free||View in iTunes|
||CleanMBS 003: Your Strength Is Admitting Your Weakness as a person and as a brand||In this week's vlog we delve into understanding your strengths & weaknesses as a human and as well a business. It is something we don't often think about, but is vital in building a successful business, right off the back of understanding your Brand Pe.||29 4 2017||Free||View in iTunes|
||CleanMBS 002: Target Market – do you know WHO you are talking to?||Who is it you are targeting? When marketing to your target market, find out exactly who it is they are, what do they like, dislike trust distrust? Once you know your Brand Person, you then need to identify your Target Market.||24 3 2017||Free||View in iTunes|
||CleanMBS 001: Discover your Brand Person – Authentic Marketing and Branding Tips||Have you ever stopped and thought of your brand as a person? What would he/she look an act like? Uncovering your brand's authentic personality is the only way you can truly connect with your target market. Discover a little more about me and my journey.||24 3 2017||Free||View in iTunes|
Great down to earth content, from a very experienced, down to earth brand expert and strategist. We had the pleasure of having Claire guide us through her brand strategy program and its become central to our marketing and promotional efforts.
My Brand Story - Fan
A no nonsense easy to follow guide to improving your business visibility.
A great help to any small to medium business
Claire really helped take our business to the next level by encouraging us to look at aspects we never would have thought to look at. It was really engaging and actually really fun!! Would definitely recommend to anyone looking to grow their business!