Opening the iTunes Store.If iTunes doesn’t open, click the iTunes application icon in your Dock or on your Windows desktop.Progress Indicator
Opening Apple Books.If Apple Books doesn't open, click the Books app in your Dock.Progress Indicator

iTunes is the world's easiest way to organize and add to your digital media collection.

We are unable to find iTunes on your computer. To download and subscribe to The Soul of Enterprise: Business in the Knowledge Economy by Ron Baker and Ed Kless, get iTunes now.

Already have iTunes? Click I Have iTunes to open it now.

I Have iTunes Free Download

The Soul of Enterprise: Business in the Knowledge Economy

By Ron Baker and Ed Kless

To listen to an audio podcast, mouse over the title and click Play. Open iTunes to download and subscribe to podcasts.


The Soul of Enterprise is designed to champion the insight that wealth is created by intellectual capital, a product of the inexhaustible human spirit. Wealth is above all an accumulation of possibilities. These possibilities lie hidden in the womb of the future, waiting to be discovered by human imagination, ingenuity, and creativity, manifested in free enterprises dedicated to the service of others. Tune in to The Soul of Enterprise, with Ron Baker and Ed Kless, broadcast live every Friday at 1 PM Pacific Time, on the VoiceAmerica Business Channel and the VoiceAmerica Variety Channel.

Customer Reviews

Accountant & Business Advisor

These guys rock! They challenge your thinking and get you focused on what's important. Love their work and passionate subscriber/audience member. Kepp it up!


Ron and Ed,
This is simply the best podacst I have found that explores the opportunity for knowledge workers to radically change their business model and offering by focussing on, and understanding, the customer.
I have listened to every episode numerous times, and subsequently followed up by reading many of the books you have written and referred to through your guests.
I look forward to listening to future episodes.

Saved my life

The VeraSage community saved my life.
The opportunity to learn from Ron Baker and Ed Kless every week is exceptional.