The EchoJunction Podcast with Adam Fraser
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EchoJunction Founder Adam Fraser interviews a range of social media and digital marketing thought leaders, marketing professionals and marketing technology executives from around the globe in this podcast about the social media and digital marketing strategic landscape. By speaking to the brightest minds in the global industry, this podcast will help you rise above the noise to make sense of the fast moving and ever changing social media and digital marketing sector.
||CleanByron Sharp talks marketing science||Professor of Marketing Science and Director of Ehrenberg-Bass Institute at the University of South Australia, Byron Sharp, joins the podcast this week to talk marketing science. We discuss: Byron s career to date How Byron came to be a marketing scientist and professor, and the work he does at the University of South Australia The science [...]||12 8 2018||Free||View in iTunes|
||CleanShep Hyken talks customer experience||CX expert, keynote speaker, and author, Shep Hyken, joins the podcast this week to talk customer experience. We discuss: Shep s career to date Shep s experience and growth as an author, from his first book to his most recent The Convenience Revolution The background for Shep s new book, The Convenience Revolution , and why he believes [...]||5 8 2018||Free||View in iTunes|
||CleanJoanne Jacobs talks TV||Co-CEO of Disruptor s Handbook, Joanne Jacobs, returns to the podcast to talk about the future of TV. We discuss: Jo s career to date How the internet disrupted broadcast media s privileged access monopoly, by giving the public the ability to create content Why “social media” has existed for generations before the internet through content on various traditional platforms before [...]||29 7 2018||Free||View in iTunes|
||CleanGerard Smith talks strategic marketing||Marketing Director at Lion Beer Australia, Gerard Smith, joins the podcast this week to talk about strategic marketing. We discuss: Gerard s career to date Gerard s long career at Pepsico spanning many brands and geographies How marketing created the strong brands of Pepsi and Coca-Cola and the challenges sugar brands face with changing consumer preferences Gerard s [...]||22 7 2018||Free||View in iTunes|
||CleanGavin Heaton talks marketing||Founder and CEO of Disrupter s Handbook, Gavin Heaton, returns to the podcast to talk marketing. We discuss: Gavin s career to date Gavin s work at Disrupter s Handbook Gavin s book The Age of Conversation and his early ideas on social media and trust The opportunities present for Facebook s competitors to build on the current network and platform trust [...]||15 7 2018||Free||View in iTunes|
||CleanDan Gingiss talks customer experience||Persado VP, Dan Gingiss, returns to the podcast this week to talk customer experience. We discuss: Dan s career to date Dan s experience as global social media director at McDonald s and issues with working in today s corporate America Dan s role at Persado and why he prefers to work at smaller sized companies Everything podcasting: Dan s show, [...]||8 7 2018||Free||View in iTunes|
||CleanScott Monty talks social media||CEO and co-managing partner of Brain+Trust, Scott Monty, returns to the podcast this week to talk social media. We discuss: Scott s career to date How the social media landscape has evolved from Scott s time at Ford to now Why the increasing number of social media technologies is a growing management and budgeting problem for marketing [...]||1 7 2018||Free||View in iTunes|
||CleanMohit Bhargava talks media||Marketing and Sales GM at Village Entertainment, Mohit Bhargava, joins the podcast this week to talk media and cinema. We discuss: Mo s career to date Village Roadshow s Australian roots and pillars of operation: film production and distribution, theme parks, cinema chains and Edge the marketing solution division for B2B and B2C businesses Why cinema [...]||24 6 2018||Free||View in iTunes|
||CleanTrisca Scott-Branagan talks Agile marketing||Head of Marketing at ANZ Institutional, Trisca Scott-Branagan, joins the podcast to talk Agile marketing. We discuss: Trisca s career to date The Institutional side of ANZ Bank and Trisca s role there Contrasting B2B and B2C marketing Defining the Agile approach: from waterfalling and engineering roots to Trisca s application to B2B marketing Agile Strategy: how to use Agile [...]||17 6 2018||Free||View in iTunes|
||CleanScott Brinker talks martech||VP of Platform Ecosystem at HubSpot and Editor of chiefmartec.com, Scott Brinker, returns to the podcast to talk marketing technology. We discuss: Scott s career to date The beginnings and growth of Scott s Martech landscape The potential growth of Fintech and HR technologies 2018 s Martech landscape. understanding the rapid growth of marketing technology, and what the [...]||10 6 2018||Free||View in iTunes|
Insightful and authentic
Adam does a great job digging into the details with top guests. Favourites intervewees are Jay Baer and Richard Stacy. Highly recommend.
Adam does an awesome job with great content and guest interviews. Excellent information that provides a good mix of inspiration and tactics for social media & digital marketing. Keep up the great work! I look forward to more podcasts coming.
Really enjoy these podcasts; very educational approach and love the conversational style. Recommended.