Description

Gruen: the show that unpicks the dark arts of advertising, branding and spin is back for its 10th season.

10 years ago, this show was about products. 10 years later, you are the product. Companies are keeping tabs on us all, tracking our every move to ply us with eerily targeted ads. People are brands while brands pretend to be people.

In 2018, we are living in the age of data and drowning in more marketing than ever. Is Facebook recording our conversations? Will the plastic bag ban make us spend more or less at supermarkets? Will Prince Harry and Meghan Markle’s wedding help Brand Royal? And what sporting code will be disgraced next? The only defence against the deluge is understanding how advertising works and how it works on us.

Enter host Wil Anderson, Russel Howcroft, Todd Sampson and a trusty team of advertising experts including Dee Madigan, Claire Salvetti, Christina Aventi and Karen Ferry. The weekly topical series will cast a steely eye over the big wide world of marketing and any PR disaster unlucky enough to unfold during the course of the season. Gruen will expose brilliant, bad and downright weird campaigns and continue to throw impossible, challenging briefs to award winning agencies in The Pitch.

Join us for our 10th season as we continue to shamelessly smuggle ads onto the ABC.

Gruen, Season 10

    • M
    • $19.99

    • $19.99

Description

Gruen: the show that unpicks the dark arts of advertising, branding and spin is back for its 10th season.

10 years ago, this show was about products. 10 years later, you are the product. Companies are keeping tabs on us all, tracking our every move to ply us with eerily targeted ads. People are brands while brands pretend to be people.

In 2018, we are living in the age of data and drowning in more marketing than ever. Is Facebook recording our conversations? Will the plastic bag ban make us spend more or less at supermarkets? Will Prince Harry and Meghan Markle’s wedding help Brand Royal? And what sporting code will be disgraced next? The only defence against the deluge is understanding how advertising works and how it works on us.

Enter host Wil Anderson, Russel Howcroft, Todd Sampson and a trusty team of advertising experts including Dee Madigan, Claire Salvetti, Christina Aventi and Karen Ferry. The weekly topical series will cast a steely eye over the big wide world of marketing and any PR disaster unlucky enough to unfold during the course of the season. Gruen will expose brilliant, bad and downright weird campaigns and continue to throw impossible, challenging briefs to award winning agencies in The Pitch.

Join us for our 10th season as we continue to shamelessly smuggle ads onto the ABC.

    • Episode 1

    Episode 1

    How are the big banks selling themselves during the royal commission? Will Coke No Sugar reverse sliding soft drink sales? Ads that murder our favourite songs, and a Pitch to make Australia the USA's 51st State.

    • 36 Minutes

    How are the big banks selling themselves during the royal commission? Will Coke No Sugar reverse sliding soft drink sales? Ads that murder our favourite songs, and a Pitch to make Australia the USA's 51st State.

    • 36 Minutes
    • Episode 2

    Episode 2

    Facebook's new ad campaign and the evolution of Brand Zuckerberg. Selling Australia to the USA and the aftermath of the viral Dundee reboot. Plus, a pitch to shut down the internet.

    • 36 Minutes

    Facebook's new ad campaign and the evolution of Brand Zuckerberg. Selling Australia to the USA and the aftermath of the viral Dundee reboot. Plus, a pitch to shut down the internet.

    • 36 Minutes
    • Episode 3

    Episode 3

    This week on Gruen: the changing face of pharmacies- how the humble chemist became a $16 billion industry. Dollars and scents- why are so many celebrities flogging fragrances? A Pitch to boycott the Royal wedding and David Warner's redemption tour.

    • 36 Minutes

    This week on Gruen: the changing face of pharmacies- how the humble chemist became a $16 billion industry. Dollars and scents- why are so many celebrities flogging fragrances? A Pitch to boycott the Royal wedding and David Warner's redemption tour.

    • 36 Minutes
    • Episode 4

    Episode 4

    The race to trace your saliva- the booming business of DNA testing. Selling gossip magazines in the aftermath of the Royal Wedding and Rebel Wilson. Plus, a Pitch for a parental payback scheme.

    • 36 Minutes

    The race to trace your saliva- the booming business of DNA testing. Selling gossip magazines in the aftermath of the Royal Wedding and Rebel Wilson. Plus, a Pitch for a parental payback scheme.

    • 36 Minutes
    • Episode 5

    Episode 5

    This week on Gruen, we pull back the covers on mattresses and find out how sleep is being sold and disrupted. A confronting animal rights campaign. Plus a Pitch to reposition the art of cheating.

    • 36 Minutes

    This week on Gruen, we pull back the covers on mattresses and find out how sleep is being sold and disrupted. A confronting animal rights campaign. Plus a Pitch to reposition the art of cheating.

    • 36 Minutes
    • Episode 6

    Episode 6

    How do you sell something a quarter of a million Aussies have ditched in the past year: health insurance. An IKEA ad that's almost as baffling as its store layouts and a Pitch to save the humble bee.

    • 36 Minutes

    How do you sell something a quarter of a million Aussies have ditched in the past year: health insurance. An IKEA ad that's almost as baffling as its store layouts and a Pitch to save the humble bee.

    • 36 Minutes
    • Episode 7

    Episode 7

    On Gruen this week: the hair loss industry and how the advertising targets male insecurities. The online shopping wars and Amazon Australia: the big new local brand tests the waters with a big new local campaign. Plus, a Pitch to raise the profile and pay packet of teachers. Joining Wil, Todd and Russel will be Cam O'Keefe and Emily Taylor.

    • 36 Minutes

    On Gruen this week: the hair loss industry and how the advertising targets male insecurities. The online shopping wars and Amazon Australia: the big new local brand tests the waters with a big new local campaign. Plus, a Pitch to raise the profile and pay packet of teachers. Joining Wil, Todd and Russel will be Cam O'Keefe and Emily Taylor.

    • 36 Minutes
    • Episode 8

    Episode 8

    Dishing up on how Uber Eats, Deliveroo, Menulog and Foodora are changing take out. Raising awareness for a cancer that no one wants to talk about and a Pitch to bring The World Cup across the ditch.

    • 36 Minutes

    Dishing up on how Uber Eats, Deliveroo, Menulog and Foodora are changing take out. Raising awareness for a cancer that no one wants to talk about and a Pitch to bring The World Cup across the ditch.

    • 36 Minutes
    • Episode 9

    Episode 9

    How you sell lollies without a single TV ad. The rise of End of Financial Years Sales and discount fatigue. Sunny the latest banking mascot and a Pitch to convince millennials to move to the country.

    • 35 Minutes

    How you sell lollies without a single TV ad. The rise of End of Financial Years Sales and discount fatigue. Sunny the latest banking mascot and a Pitch to convince millennials to move to the country.

    • 35 Minutes
    • Episode 10

    Episode 10

    On the Gruen season final: the supermarket bag ban - a big PR win or spectacular PR fail? ASMR - a trend with big brands riding on its coattails. Plus a Pitch to persuade us to abandon banks forever.

    • 35 Minutes

    On the Gruen season final: the supermarket bag ban - a big PR win or spectacular PR fail? ASMR - a trend with big brands riding on its coattails. Plus a Pitch to persuade us to abandon banks forever.

    • 35 Minutes
© 2018 Cordell Jigsaw Productions Pty. Ltd in association with Australian Broadcasting Corporation

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