Gruen

Wil, Todd and Russel kick off the 2016 season with Dee Madigan and Alison Tilling. The Gruen Team will lift the lid on coffee advertising and make a call on Telstra's outage crisis and magic new campaign. We'll talk hashtag crimes and head to Canada for the very best in spin a new segment, What Would Justin Do? Plus in one of our most challenging pitches ever, two agencies will convince US citizens to hand in their guns.

Gruen is back to talk about The Olympics: the biggest advertising event in the world. Through the lens of sponsorship, Wil, Russel, Todd, Claire Salvetti and Kimberlee Wells will determine who gets marketing gold. We'll also talk mascots, the census and why on earth the US Lotto is being advertised in Australia. Plus two agencies will make the case to sell Tasmania to China.

This week on Gruen, Wil is joined by Russel Howcroft, Todd Sampson, Lauren Fried from Pulse Collective and campaign strategist Tanya Jones. The team pick over the bones of the communications disaster that was Census Fail, and look at why there hasn't been an Australian organ donation ad in a year. Also on the show, clichés and repetition in Olympic advertising, and a Pitch to convince us that bronze medals are better than gold.

This week on Gruen: Wil, Russel and Todd will be joined by Carolyn Miller and Gruen newbie Lizi Hamer to talk superannuation and showers. How do you sell a compulsory product that bores half the population to tears. Plus, a Fitness First campaign that goes beyond the gym and into the bathroom. We prosecute brands for crimes against language and challenge two agencies to achieve the impossible in the Pitch: create a campaign to bring civility back to the Internet.

This week on Gruen: Dadvertising...we drill down in to why Australians spend less on Father's Day than Mother's Day. We'll also check in with well-known Canadian Dad Justin Trudeau and look at the Paralympics campaign: We're The Superhumans. Plus, a Pitch to convince us that a woman's place is in parliament house.

How to sell a product it's wildly popular to hate: Sugar. The rise of Awareness campaigns. The never-ending toothpaste arms race. What Would Justin Do. And a Pitch to pave the Great Barrier Reef.