"Town Inc. is less of a book than it is a rallying cry! You'll never look at any town or city the same way again." (Ann Handley, author of The Wall Street Journal best seller Everybody Writes)
"Groundbreaking. A groundbreaking book based on a simple, rarely used, concept. Town Inc. is a must-read for any entrepreneur who wants to claim their fame and every city leader hoping to turn their place into the next best thing." (Joe Pulizzi, founder, Content Marketing Institute, and author, Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Remarkable Businesses)
Empower your business, your town, and your fellow citizens to prosper as never before. Town Inc. unpacks the deceivingly simple link between building a booming business and growing a prosperous town. The secret, it turns out, is to market your town just as passionately as you market your own business.
In cities across America, business leaders are telling uniquely compelling stories to lure other businesses and willing workforces to relocate to their towns. Their towns flourish, and their businesses prosper.
Typical of the many success stories from which you'll learn are:
Warsaw, Indiana: the orthopedic capital of the world Muscle Shoals, Alabama: the hit record capital of the world Batavia, New York: the Greek yogurt capital of the world Hamilton, Missouri: the quick quilting capital of the world Elkhart, Indiana: the RV capital of the world Detroit, Michigan's rebirth as the luxury-goods manufacturing capital of the America
Your town can become just as famous and just as prosperous. Learn and use Town Inc.'s proven formula to create a compelling story that will fuel your town's and your business' long-lasting prosperity.