This is Capitalism: Up Close, Inspired, Explained This is Capitalism

Roger Steele, a golf enthusiast turned entrepreneur, shares his journey from reluctant golfer to passionate advocate. He discusses golf's positive impact during the pandemic, the challenges of inclusivity, and his transition from engineering to storytelling. His story emphasizes community, resilience, and the importance of collaborative partnerships in business.

Dr. Victoria Ramirez discusses the Arkansas Museum of Fine Arts' history, community engagement, and future initiatives. We touch on the role of women in shaping the museum, its outreach efforts, successful fundraising, and programs tailored for younger generations. Ramirez emphasizes honoring the museum's legacy while adapting to modern needs and preferences.

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Welcome to This Is Capitalism: Inspired, Explained, In Focus the podcast that brings capitalism to life through stories of innovators, entrepreneurs, philanthropists and academics. Here we explore the power of capitalism in driving economic growth and creating opportunities.

I’m Patricia O’Connell for This is Capitalism. Today I’m talking with Brian Lipton, who is the Chief Theater Critic for Cititour.com and the former editor-in-chief and currently a contributing editor to TheaterMania.com. He is going to take us behind the scenes at Broadway and give us a little bit of a look at what’s going on with Broadway, the return to Broadway for both actors and theatergoers.


Key Takeaways:  
[:29] Patricia O’Connell introduces Brian Lipton, a theater critic for Cititour.com and contributing editor to TheaterMania.com, and welcomes him to This is Capitalism.
[1:01] What does the closing of Phantom mean after 35 years? Is it just time? It has made its money back so many times that its lead producer, Cameron Mackintosh, could run it as long as he wanted to. With its closing notice, its grosses have soared to their highest in years. Winter is not the tourist season, and COVID-19 is still a factor.
[3:01] All Broadway shows are capitalized, which is really the amount of money it takes to put the show on from start to finish: rehearsals, scenery, rent, and things up until day one. For a large musical now, $15 to $25 million is not an unusual capitalization. You have to make that money back during the run to get a profit.
[3:38] Then you have the weekly running costs. The set’s already done, but you still have to pay rent, actors, and union people every week, and make that money back. For a musical like Phantom, that’s estimated to be in the $750,000 to $1 million range because Phantom is a very elaborate show to make every week just to break even.
[4:17] If you’re doing a limited run, it’s often built in that you need to be running at pure capacity. Into the Woods is still at the St. James, but it was originally scheduled for an eight-week run, and the only way that could’ve made money at eight weeks is if, for eight weeks it ran 100 percent. It did come close to that, but it’s no longer coming close.
[4:45] The longer the run goes on, sometimes the less you have to make that 100 percent. But you can’t do badly; you have to still pack a fair amount of the house at full-price tickets if you’re going to meet your running costs. And the minute you don’t do that, you run the risk of being in the red.
[5:05] Discounting tickets is a major factor. If you’re selling 1,000 seats at $60 or $70, you’re making $700,000 a week instead of $2 million a week. The Music Man doesn’t discount, so it is taking in over $3 million every week. That will help it to be profitable by the time it closes. If they discounted by 50 percent, they wouldn’t have a chance.
[5:51] The Music Man had the option of running after Hugh Jackman decided to leave. And he is staying a few weeks past his contract. This has been done before when you have a star who is so powerful. Maybe the wisest business move, even if you could still make money — it’s an expensive show with a large cast — is to take the money and go.
[6:23] Hugh Jackman is one of those rare people who is a true movie star and a true theater star even though he has only been on Broadway three or four times, most notably, of course, in The Boy from Oz, his big Broadway debut. But he has created a huge following. Some people go back to see him four to six times.
[7:04] There are shows that have always done stunt casting. You’ll see, for example, Pamela Anderson doing Chicago. She was quite good. But more to the point, she brought in business. She had the highest grosses for Chicago in many months, if not years. And that was a perfect example of the right way to do stunt casting.
[8:08] A lot of Broadway will be dominated, especially straight plays maybe more than musicals, by star casting, whether it’s stunt casting or not. In a lot of cases, they’re going to look for that star power to motivate the box office.
[8:27] Now conversely, the musical, Some Like It Hot, stars Christian Borle, Adrianna Hicks, and J. Harrison Ghee