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Take It to the Floor

Cash Cash

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Album Review

As the 2000s rolled on, the transformation of emo from the expression of intensely felt, ripped-from-the-throat feelings played by bands directly influenced by post-punk and hardcore to mall-friendly Day-Glo pop played by people who didn't know anything about Fugazi was made pretty much complete with the release of Cash Cash's Take It to the Floor album. The quartet of improbably young and innocent-looking young dudes has made what could be the definitive statement of dancefloor-friendly, sugar-coated pop with just a dash of emo. Filled with Auto-Tune vocals, old-school synths, singalong choruses, slick-as-oil vocal harmonies, and high-schoolish romantic notions, the album sounds pretty much like the Archies would have sounded if they had hung out at Hot Topic instead of Pop Tate's Chocklit Shoppe, if they were familiar with the work of the Cars and Timbaland, and if they were produced by S*A*M & Sluggo instead of Jeff Barry. In other words, if you are expecting any kind of punk authenticity from Cash Cash, you'll be disappointed and possibly homicidal by the time the first song (the incredibly hooky "Breakout") is half over. On the other hand, if you want a quick blast of poppy good times, the album is pretty brilliant — especially if you've ever sat around wondering what a mash-up of Jimmy Eat World (circa The Middle) and Daft Punk would sound like. As evidenced by the band's one perfect moment, "Party in Your Bedroom," it's awesome. The rest of the album doesn't quite measure up to that song, but it never falls too far away from the sweet spot of energy, melody, and slick silliness. Write them off as poseurs or lightweights and you are missing the point — Cash Cash are unabashedly pop and that's nothing to be ashamed of when you do it as well as they do here.

Biography

Formed: 2007 in Roseland, NJ

Genre: Dance

Years Active: '00s, '10s

Mixing electro, pop, and dance, the Roseland, New Jersey-based group Cash Cash began with longtime friends Jean Paul Makhlouf (producer, vocals) and Samuel Frisch (producer, DJ). In 2007, a more solid lineup came together when Jean Paul's brother Alex came on board (producer, keyboards). The musicians spent a summer working inside Jean Paul's home studio and emerged with a stack of demos, including a rough cut of the infectious dance number "Party in Your Bedroom." They came up with the name Cash...
Full bio
Take It to the Floor, Cash Cash
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  • 9,99 €
  • Genres: Pop, Music, Rock, Electronic
  • Released: 01 January 2008

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