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Promotion and Public Relations: The Dynamic Manager’s Handbook Of Alternative Ways To Build Your Business

The Dynamic Manager Handbooks, no. 7

This book is available for download with iBooks on your Mac or iOS device, and with iTunes on your computer. Books can be read with iBooks on your Mac or iOS device.


Communication with customers and prospects keeps your business on the growth track. There are numerous ways to convey your company’s message beyond traditional advertising.

“Tune Up Your Publicity Machine” covers the basics of public relations like how to prepare an effective press release and make it appeal to editors as well as where to look in your business for newsworthy topics.

“Case Study: Automotive Aftermarket” tells how custom car shops use shows and events to publicize their operations.

“Case Study: Sports Team Sponsorships” explores the ins and outs of backing athletic teams, sponsoring events, and other ways to draw attention to your company.

“Speaking Up For Your Business” shows you how to reach customers the old-fashioned way, by talking to them. Learn how to overcome your stage fright and reach out to audiences with your company’s message.

Promotion and Public Relations: The Dynamic Manager’s Handbook Of Alternative Ways To Build Your Business
View in iTunes
  • 0,99 €
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Marketing & Sales
  • Published: 31 March 2011
  • Publisher: Dave Donelson
  • Print Length: 26 Pages
  • Language: English
  • Requirements: To view this book, you must have an iOS device with iBooks 1.3.1 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

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