Law Firm Marketing Decoded LawLytics

As a solo attorney or small law firm, you can use AI to assist with tasks like reviewing, creating, proofreading, organizing, and analyzing contracts and other legal documents. It’s also used to conduct legal research and review documents for discovery, referred to as technology-assisted review also known as (TAR). 
When AI is employed properly and strategically, the benefits are many for your law practice. It can help you save time producing high-quality work and in turn reduce your work-related stress. For one, attorneys are already using artificial intelligence to write blogs, a popular marketing technique. You can also go one step further to get ahead of the competition: You can optimize your blogs and other law firm website content for AI searches. By doing so, your content will be ready for GEO, which may be soon taking over SEO.
In this episode of the Law Firm Marketing Decoded podcast, we’ll be discussing what the latter means and how to accomplish optimization for AI-generated searches.
 

New tech and tools for attorneys and business owners are released yearly, and it’s true that it can be difficult and expensive to keep up. But while every new technology may not be the best fit for your law practice, it’s important to your firm’s growth to stay up-to-date on tech that can help you streamline your processes and boost productivity. 
In this episode of the Law Firm Marketing Decoded podcast, we discuss tips on choosing the right tools and tech for your business, how you can balance empathy with automation in a digital world, and four website features you should consider for your firm’s website.
 

What's the difference between a scroller and a multi-page law firm website? Oftentimes, agencies will offer attorneys a "free" website in exchange for buying into their marketing or legal management services. These websites are typically scrollers, which are one-page websites, and they are pretty common on the Internet.

The question then becomes: Does this "free" law firm website perform? Or, are they just a ploy to attract new clients to the agency but, in the end, cost you more resources than anticipated (or budgeted)?

In this episode of the Law Firm Marketing Decoded podcast, we explore the pros and cons of single- versus multi-page websites, what they do, and how they perform on search. Then, we identify and discuss two factors that really matter about your law firm website’s role in bringing in new clients and growing your law practice, and how single- versus multi-page websites impact or interact with these two factors.

What is a digital badge, and do I need one for my law firm website? This is a question we’re often asked by our attorney-members. 
Typically, the badge signifies a type of honor or membership in a group. Some of the badges are available for purchase (even though they are technically awards), and others are available for free.
In this episode of the Law Firm Marketing Decoded podcast, we discuss digital badges, how you can quickly and easily display your firm’s badges on your LawLytics website, and how to focus on what matters when it comes to displaying your expertise on your website.
 

Brainstorming, writing, and editing blogs for your law firm website can take a significant amount of time – especially if you’re also running a business. That’s why many attorneys are turning to tech to help them save time creating high-quality content for their website.
With its ability to generate large amounts of human-like text in a conversational manner, ChatGPT has become a popular choice for efficiently creating digital marketing assets such as website content, blogs, articles, and more.
In this episode of the Law Firm Marketing Decoded podcast, we cover three different types of legal blog prompts that you can try with ChatGPT for your law firm website today.

For many attorneys, achieving a digital presence that actively works to drive business to their practice feels like a far-off goal. However, there are a few tried and tested web design practices that make a significant difference – without significant effort. 
In this episode of the Law Firm Marketing Decoded podcast, we’re going to take a look into what the impact of a high-quality user experience is for your potential clients, three website design elements to avoid, and what your website really needs to succeed on Google in 2024.