Grounds for Conversation
By SAS Institute
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Looking for the straight talk on making smarter marketing decisions, increasing revenue and building stronger customer relationships? Then join us for an 8-part weekly series of conversations between Jeff Gilleland of SAS and Karen Heath of HP, two leading customer intelligence experts. During each fifteen-minute segment, you'll hear best practices and insightful ideas about how to harness customer insight to create value and profit. There's no product pitches or sales agenda - just a lot of great ideas about how you can achieve more value and profit for your organization through more effective marketing.
||Measuring and Reporting What Matters Most||In this episode, we?re going to explore how to establish key customer oriented metrics and incorporate accountability into your marketing organizations and lines of business. This is all about tearing down organizational and informational silos and creati||5 11 2008||Free||View In iTunes|
||Tracking Down Your Most Profitable Customers||Joining the conversation today is Michele Eggers, Customer Intelligence Global Practice, SAS. She?s going to share her insight with us about how organizations can integrate their customers, products and offers into a complete, multifaceted marketing campa||29 10 2008||Free||View In iTunes|
||Optimizing Your Segmenting Strategies||Joining us for this episode is Brent Lever, Solution Architect, SAS. We?ll delve deep into contact optimization and talk about some specific steps needed to improve your organization?s marketing campaigns and customer segmenting strategies. We?re also goi||22 10 2008||Free||View In iTunes|
||Achieving a Complete Customer View||In this episode, we?ll explore how your organization can achieve a complete customer view. If it sounds like an overwhelming task, you?re not alone. Uncovering hidden traits about your customers and calculating their profitability can be a difficult proce||15 10 2008||Free||View In iTunes|
||Knowing Your Customers' Next Step||We'll explore how you can use predictive analytics to know your customers' next step. Predictive Analytics is crucial in enabling organizations to predict customer behavior and understand what individuals and segments will provide a greater ROI. Joining||9 10 2008||Free||View In iTunes|
||Making Customer Data Work for You||This is the first installment in our eight-part series, Grounds for Conversation. Today's discussion is all about making customer data work for you. Digital information is expanding more rapidly than ever, and the need to efficiently manage dynamic custom||30 9 2008||Free||View In iTunes|