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BREAKING IN® Over 130 Advertising Insiders Reveal How to Build a Portfolio That Will Get You Hired

This book can be downloaded and read in iBooks on your Mac or iOS device.

Description

BREAKING IN® helps you build the portfolio you need to get the job you want. With advice from over 130 creative leaders, BREAKING IN® gives you an unfair advantage over the rest.

• Get specific advice from the exact people you want to work for
• Learn what Creative Directors are looking for in your portfolio
• Avoid the common traps that most portfolios fall into

This second edition of BREAKING IN® was expanded in 2014 and updated in 2015. It contains interviews with: 

Dan Wieden, Wieden+Kennedy
David Droga, Droga5
Gerry Graf, Barton F. Graf 9000
Mark Fitzloff, Wieden+Kennedy
Mark Waites, Mother
Jeff Kling, Fallon
Scott Vitrone & Ian Reichenthal, Barton F. Graf 9000
Tony Davidson, Wieden+Kennedy
Kim Papworth, Wieden+Kennedy
Susan Hoffman, Wieden+Kennedy
Andrew Keller, Crispin Porter+Bogusky
Rob Reilly, McCann
Greg Hahn, BBDO
Hal Curtis, Wieden+Kennedy
Ben Walker & Matt Gooden, CP+B
Bob Greenberg, R/GA
David Lubars, BBDO
Tony Granger, Y&R
Joe Staples, Wieden+Kennedy
David Nobay, Droga5
Jeff Goodby, Goodby Silverstein & Partners
Ty Montague, co: collective
Nick Law, R/GA
Jamie Barrett, barrettSF
Michael Lebowitz, Big Spaceship
Dave Bell, KesselsKramer
Nicolas Roope, Poke
Eric Silver, Silver+Partners
Ant Keogh, Clemenger BBDO
Jason Bagley, Wieden+Kennedy
Ted Royer, Droga5
Craig Allen, Wieden+Kennedy
Eugene Cheong, Ogilvy
Paul Belford, Paul Belford Ltd
Justin Drape, The Monkeys
Warren Brown, BMF Advertising
Ji Lee, Facebook
Ari Merkin, Ari Merkin LLC
José Mollá, La Comunidad
Mark Harricks, AWARD
Craig Davis, BrandKarma
Oliver Voss, Miami Ad School
Dylan Harrison, DDB
Nigel Roberts, Leagas Delaney
Greg Bell, Epoch Films & Venables Bell & Partners
Scott Nowell, The Monkeys
Steve Elrick, BBH
Kash Sree, SR33
Kara Goodrich, BBDO
Kevin Roddy, Riney
William Gelner, 180
Paul Catmur, Barnes Catmur & Friends
Mike Hughes, The Martin Agency
Yann Jones, Th2ng & Central St. Martins College of Art
Tiffany Rolfe, co: collective
Vince Engel, Academy of Art Univ & Engine Company 1
Lisa Fedyszyn & Jonathan McMahon, Whybin\TBWA & AWARD
Toby Talbot, Whybin\TBWA New Zealand
Dylan Lee, Wieden+Kennedy
Matt Vescovo, Artist & Art Director
Ian Cohen, Wexley School for Girls
Richard Bullock, Hungry Man
Ryan Gerber, Wieden+Kennedy
Graham Fink, Ogilvy China
Bob Barrie, Barrie D’Rozario Murphy
David Oakley, BooneOakley
Eric Baldwin, Wieden+Kennedy
Valdean Klump, Google
Andy Fackrell, DDB New Zealand
Feh Tarty, Mother
V Sunil, Wieden+Kennedy

and over 60 more.

Screenshots

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Customer Reviews

Why Didn't Anyone Think To Do This Before?

This is a brilliant idea. Even the best of student portfolios are often all the same: overly simple propositions that might win a student award but are totally unrealistic and use of tons of different kinds of especially digital media without a strong idea. Most books on building a portfolio serve a purpose but (1) they are getting really dated as the industry changes faster and faster and (2) they are a one-size-fits-all approach. The industry isn't like that. What they look for at W+K is going to be very different from McCann. Even within agencies, different people have different opinions. Anyway, this is a totally different format. It's just interviews with creative directors, from Dan Wieden and David Droga level down to senior creatives who would probably see your book before it gets to a CD. Also some recruiters (who are important players in the game) and a couple ad school directors. The questions/topics are pretty consistent: what do you look for in a student portfolio? How important is finish? Can sketches be enough? Long copy? Should you show non-advertising stuff and what kind of stuff works? How to get in touch with the CDs you want to work for, how to interview, job-hunting strategies...etc. It's pretty interesting to see how one creative director has a completely different opinion from another on certain questions. This is a great book for an ad student or someone making their first book. I actually think anyone in the industry would find this really interesting, even if they have a great job. It also gives you good insight into how these people think and what the industry is like, which might be great for someone who just wants to figure out if advertising is for them. However, if you have no experience and have taken no ad classes don't expect this book to teach you how to make an ad. This book is valuable for people who are building a portfolio and about ready to look for a job. If you really want nuts and bolts basics about how to come up with concepts, etc. go with "Hey Whipple Squeeze This" by Luke Sullivan or "The Advertising Concept Book" by Pete Barry. Then read this. And you'll probably have to take some classes or go to ad school too. It's getting harder and harder to get into advertising as a creative. The second edition has a bunch of new interviews with very impressive people, many from the Asia-Pacific region. Their advice is super helpful no matter where you live.

A MUST HAVE FOR ANY AD STUDENT

This is a fantastic book. I've been teaching advertising for the past 6 years (Parsons , Pratt and AdHouse) and will be adding this to my curriculum this semester. The best thing about this book is that there is no one answer. Really enjoyed hearing all the different opinions from top creatives. I wish I had this book when I was starting out. If you're thinking about advertising as a career this is a must read.

Should be part of advertising curriculum

Very helpful book for aspiring ad creatives. Terrific advice on building a portfolio from a who's who list of creative directors.

BREAKING IN® Over 130 Advertising Insiders Reveal How to Build a Portfolio That Will Get You Hired
View in iTunes
  • $27.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Careers
  • Published: Jan 05, 2015
  • Publisher: Tuk Tuk Press
  • Seller: Tuk Tuk Press, LLC (f/k/a HRBV, LLC)
  • Print Length: 252 Pages
  • Language: English
  • Requirements: To view this book, you must have an iOS device with iBooks 1.5 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

Customer Ratings